How To Create & Promote Your Blog

Blogging Success Using Word of Mouth Techniques

WordCamp, Bitches!

October 13, 2012The ‘Ville

1. Giving People A Reason To Talk About Your Stuff

2. Making It Easier For That Conversation To Take Place

Word of Mouth

Image: Senai Aksoy on Shutterstock.com

Five Rules of WOM

‣Be Interesting

‣Make It Easy

‣Make People Happy

‣Earn Trust & Respect

What’s The Strategy For A Blog?

Image: Luis Francisco Cordero on Shutterstock.com

TThe Five T’s

‣Talkers Who will tell their friends about you?

‣Topics What will they talk about?

‣ToolsHow can you help the message travel?

‣Talking Part How should you join the conversation?

‣Tracking What are people saying about you?

Talkers

‣Who will tell their friends about you?

Industry

Leaders

Clients/

Partners

Industry

Peers

Early Follow

ers

Can You

Guess?

Topics

‣What will they talk about?

HelpfulIdeas

Thought Leadership

Entertainment Stir Stuff Up

Topics

‣What will they talk about?

HelpfulIdeas

Facebook Group & Brand Page Best Practices

Five Little-Known Tax Deductions For

Small Businesses

Top 10 New Homeowner Lawn Care Mistakes

Easy Pre-Treatments For Cleaner Clothes

Topics

‣What will they talk about?

Thought Leadership

What is the ROI for Social Media?

How The FDA’s Pharma Policies Are

Killing Customer Choice

Clean Living Beyond The Home: A Call To

Action For Hoteliers

The Myths Of Batted Ball Injuries

Topics

‣What will they talk about?

Entertainment

How To Piss People Off & Make Them

Love You For It

TV Commercial Shoot Bloopers

The UPS Truck Packing Challenge

Six Industry Twitter Users That Make Us

Learn & Laugh

Topics

‣What will they talk about?

Stir Stuff Up

Why Social Media Purists Won’t Last

Three Reasons J.D. Power Is Wrong About Our Competition

Why Our Industry Should Support Health Care Reform

Hybrid Cars Are Bull$#!T

Tools

‣How can you help that message travel?

Don’t settle for mediocre content

Drive engagement

Make sharing easy

Shine the spot light on your readers

Incentivize pass alongs

Talking

‣How should you join the conversation?

Tracking

‣What are people saying about you?

Google Alerts (RSS)

Twitter Search (RSS)

SocialMention.com

ViralHeat.com

Paid Solutions

Search for more than your name

Distilling It Down

Your Content Is Your Product

Make It About The Audience

Give Them Awesomeness

Get In Front Of Those Who Will Share Your Content

Make It Easy For People To Tell Others (Tools & Content)

Listen To Your Audience

Respond To Everything

What Can Happen

What Can Happen

What Can Happen

What Can Happen

Let’s Connect

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@JasonFalls

Damn Handsome

Strategy & Execution

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