how to create an mvp
TRANSCRIPT
MinimumViableProduct
By Maciej Stempniak
How startups are being created?
Maximizing chance of success
by maximixing the number of features
VS.
Maximizing the value by testing the solutions
Definition
“The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.”
by Eric Ries (2011)
Minimum? Viable?
How do we differentiate between minimum and viable?
How do we differentiate between minimum and viable?
How not to be too minimal?
How do we differentiate between minimum and viable?
How do we differentiate between minimum and viable?
Original by Henrik Kniberg
Does it apply to “Products” only?
It can be used for:
● Physical or software products● Services● Features to existing products
So, where do I start?
Create a Hypothesis for your build:
“We believe [TYPE OF USER] has a problem [DOING THING]. We can help them with [OUR SOLUTION]. We'll know we're right if [CHANGE IN METRIC].”
Are there any tools to help me get to that?
Are there any tools to help me get to that?
● Product Vision Box● Business Model Canvas● Product Canvas● Elevator pitch
What are the ways to test the hypothesis?
● Polls, surveys or interviews● Landing page● Crowdfunding● Prototypes (paper, digital, 3d printed, etc.)● A/B Testing● Advertising campaigns● Simple version of product/software● Whatever works for you
How did the others make it?
How did the others make it?
How did the others make it?
VIDEO!
What are Dropbox’s fingings?
What are the benefits?
● You don’t need to have substantial budget
● You can fail fast, but you will learn a lot more
● You will actually get to know what is important for the users
● You will be more efficient and focused only on the most critical business functions
Thank you!Contact me:
● via e-mail: [email protected]
● via linkedin: linkedin.com/in/maciej-stempniak