How To Create An Insight

Download How To Create An Insight

Post on 17-Oct-2014

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This is just a short little presentation on how to create an insight. Its a bit of a black box the whole insight thing. But I think you can train yourself to deliver them

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<p>Insight occurs when people recognize relationships or make associations between objects and actions that can help them solve new problems.</p> <p>What are these insights all about </p> <p>Insight occurs when people recognize relationships or make associations between objects and actions that can help them solve new problems.Britannica2</p> <p>So it is about recognising relationships3</p> <p>Relationships between ??</p> <p>DATAQUANTITATIVE RESEARCHQUALITATIVE RESEARCHTRENDSOBSERVATIONSNEWSARTICLESEverything you can get your hands onREPORTS</p> <p>Insight=SocialWho they do the action withActionsWhat action /s they doMotivationsWhat they think or feelOne way to do it is through S.A.M.6</p> <p>Start with all the clients data </p> <p>Then all the agency data </p> <p>Then mix it from everywhere elsebooksinternetTVFilmMusicexperiencesplacesfacestravelling</p> <p>But it is important to become more insightful10Reframing is always a really interesting one. What if you changed why dont people eat mexican food to. why do people eat more Indian food</p> <p>Steps to being more InsightfulAsk more thoughtful questionsLook beyond the obviousDont be afraid to reframe the problem11</p> <p>You can also train yourself to be more insightful</p> <p>Never stop practising</p> <p>Keep feeding your brain with information every moment you can</p> <p>Get it from anywhere booksinternetTVFilmMusicexperiencesplacesfacestravelling</p> <p>Keep reframing things you see everyday</p> <p>Keep connecting different things you see at anytime</p> <p>Because practise makes perfect</p>