how to create an a/b testing campaign in mailchimp
TRANSCRIPT
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How to Create an A/B Testing Campaign in
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Log in to your MailChimp Account
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Enter your Username and Password
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Click Log In
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Dashboard will open
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Click the drop down menu on the right of “Create Campaign” button
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This will open
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Click the A/B testing campaign option
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This is the heading of the page that will open
Mailing List #1 (357 recipients)
Special Event #1 (82 recipients)
Special Event #2 (206 recipients)
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This part will vary depending on your lists
Mailing List #1 (357 recipients)
Special Event #1 (82 recipients)
Special Event #2 (206 recipients)
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In this tutorial, the Special Event #2 list is chosen as Recipient
Mailing List #1 (357 recipients)
Special Event #1 (82 recipients)
Special Event #2 (206 recipients)
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Four options will open, choose your preference
Special Event #2 (206 recipients)
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In this tutorial, “Send to entire list” option is chosen
Special Event #2 (206 recipients)
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Click the next step, the Variables found at the bottom of the page
Special Event #2 (206 recipients)
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This page will open
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One of four Variables can be tested
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In this tutorial, the variable being tested is “Subject line”
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Click the plus sign for the variable being tested
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Click the plus or minus icons to add or remove additional variations of the variable.
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A variable can be tested with up to three variations
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Let us test three variations
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Click the plus sign under the variable to test additional variation
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The number of variations has changed to three
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The number of variations equals the number of combinations
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To get the most reliable data from the test, it is highly recommended to send combinations to at least 5,000 subscribers
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If the list or segment does not allow for 5,000 subscribers in each combination, test the entire list (100%)
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Drag the slider to the right most to set to 100%
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The data under summary will change
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If percentage is not set to 100%, choose how the winning combination be determined
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Click the drop down arrow to the right of “By open rate”
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Another options will open
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In this tutorial, “By open rate” is chosen
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Choose the number of hours the test will run
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It is recommended to wait at least 4 hours after sending an A/B Testing Campaign to send a winning campaign.
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Go to the next step, Click Setup
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This will open
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Name your test campaign
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Scroll down by dragging down the slider
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Since we are testing the variable, “Subject line” in three variations
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Fill in the three boxes
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Scroll down further
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Fill in Email address and From name boxes
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Go to the next step, Click Content
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This will open
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Choose a layout on the Template page
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Click Select
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The Design page will open
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If done with the design, click “Confirm Before Sending” button
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This will open
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Review the Checklist. Click “Resolve” or “Edit” buttons to make changes to
any section of the campaign.
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Click the “Send” button to test campaign right away
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or the “Schedule” button to go out later
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Now it’s your turn to test your campaign using the A/B method and have a great start in Email Marketing with