how to create a winning social media strategy
TRANSCRIPT
How to Create a Winning Social Media Strategy in 2015
WWW.VALKERYIE.COM
A Little Bit About Me Before We Begin
• Named marketing and content marketing expert by the SA Express News in 2014.
• Featured on the front pages of Yahoo, MSN Money, Shine, CNN Money, Realtor.com, Active Rain, Examiner and others.
• My content marketing landed me talk show interviews, free commercial spots, radio show interviews and 15 national video panels.
• Recognized expert with many local and national women’s business groups.
• CEO of Valkeryie Business Consulting since 2014.
• Author of “How to Make Big Money Blogging in 90 Days or Less”.
What we are going to cover today….
• How to connect and invite people properly – to a myriad of platforms
• How to use ads to generate business
• Basic content creation - microblogging and blogging
• Curating content (borrowing)
• How to master one platform at a time
• The value of contests -- and how to implement them
• How to measure success
How to Build Your Social Media Following
• Add 10 – 20 people per day on each platform
• Join at least 10 groups on each platform
• Participate in online discussions (live and static)
• STOP MARKETING
• Endorse people
• Think WIIFM
How to Increase Your Facebook Footprint in 30 Days
Personal Page• Add 10 – 20 people per day
• Comment on at least 20 threads/day
Business Page
• Invite friends to “like” your page
• Have 1 contest per month
• Have interesting content
• Add a like widget to your blog/website
Groups and Ads
• Participate in at least 1 group discussion/day
• Take out a Facebook ad to promote your page
How to Increase Your Twitter Footprint in 30 Days
Tweet
• Add 10 – 20 people per day
• Comment on at least 20 threads/day
• Add your Twitter feed to your blog/site
Retweet• Retweet valuable content from SME’s
• Cross promote
Ads• Take out a Twitter ad to promote your
page
How to Increase Your Instagram Footprint in 30 Days
Post
•Add 10 – 20 people per day
•Comment on at least 20 threads/day
•Add your Instagram feed to your blog
How to Increase Your Pinterest Footprint in 30 Days
Add
• Add 10 – 20 people per day
• Comment on at least 20 threads/day
• Add your Pinterest feed to your blog/site
Repin• Repin valuable content from SME’s
• Cross promote
Infographics• Repackage your content into sharable
infographics
How to Increase Your LinkedIn Footprint in 30 Days
Add• Add 10 – 20 people per day
• Comment on at least 20 threads/day
Groups• Join at least 10 relevant groups and post
daily.
Endorsements• Endorse people for their skills
• Write 1 recommendation per day
How to Increase Your Google+ Footprint in 30 Days
Personal• Add 10 – 20 people per day
• Comment on at least 20 threads/day
Business page
• Cross promote your business page from your personal page.
Complete• Profile completeness is vital to your
success.
How to Increase Your SnapChat Footprint in 30 Days
Personal
•Add 10 – 20 people per day
•Comment on Snapchats you receive.
•Send at least 1 Snapchat per day
How to Increase Your YouTube Footprint in 30 Days
Personal
•Add 10 – 20 subscriptions per day
•Comment on 10 to 20 videos per day.
•Shoot at least 1 Video Per week.
Going Deeper….YOUR SOCIAL MEDIA STRATEGY
TIPS TO HELP YOU CREATE A STRATEGY
TELL STORIES
• People hate marketers.
• People love story tellers.
• Create content that shares valuable information, relevant to your audience.
• Promote that.
• Repackage that into videos, infographics and memes.
CURATE CONTENT
• Borrow (with permission) content from other bloggers.
• Have an option to have guest bloggers on your site.
• Interview people of interest in your field.
• Use social media post screenshots or comments to create a blog around what other people are saying.
Create a Calendar to Help You Plan Your Posts
A Few Content Creation Tips to Help You
• Post one blog per day
• Take information from one blog and repackage it into different formats
• This will give you several blog posts derived from one concept
• Use a posting scheduling tool to help manage your life
• Plan to spend at least one to two hours a day prospecting using social media.
• Leverage professionals if you get stuck.
• Make a blog post about a contest you are promoting each month and repost that once per week on your social media channels.
• Use video to promote contests, events and special promotions.
• Do a webinar (free)
• Offer (paid) mastermind webinars
Some of My Favorite Tools
• HOOTSUITE – Allows me to pre-program all of my content on Twitter, Facebook, Business pages, Google+ Business Pages (only), LinkedIn, Facebook & LinkedIn Groups. The AutoSchedule features picks the time of day when the audience has peaked, increasing exposure for each post. You can also read all of your feeds in one place.
Don’t Know What to Write About?
• HUBSPOT – This title generator is a big help if you suffer from writer’s block. This will give you some stellar SEO-optimized title ideas.
Not a Graphic Designer?
• QUOZIO – A meme generator. Simply take some of the text from your blog and it will make it into a photo for you. Make sure to put your website at the bottom – great for Pinterest and Instagram.
Don’t Know How to Do Infographics?
• Piktochart – Easy enough for anyone to use and publish stunning infographics –templates included.
Don’t know how to make contests? SHORT STACK – Push button integration with most social media platforms. Easy templates and custom contest creation. Also plugs in to many CRM programs.
A Few Points to Remember
• It all starts with a plan
• You really do need a blog
• A blog can replace your current website
• Constant creation of content is key
• Leveraging other folks to help you with content is a great time saver
• All content can be repackaged, saving you time.
• Blogging and microblogging – social media is just a mini blog. Use this to your advantage. Look at what people are looking for and write to that.
• Use FAQ’s for your business as a blog.
• Make it attractive for people to sign up for your newsletter, follow your blog and follow you on social media.
• You are NOT a marketer, you are an entertainer.
Any questions???This is that part in the presentation where I open it up for some Q&A.
UPCOMING EVENTS/ANNOUNCEMENTS
• Like us on Facebook and enter to win a free, completely designed and monetized blog. Winner announced February 1, 2015.
• Stay tuned for our next free Webinar
• January 21 @ 2pm: How to Build a Winning Content Marketing Strategy
• January 28 @ 2pm: Build a Better Blog: 5 Elements You Need Right Now
• Starting in February, we will be hosting Master Mind Monday webinars: For those who want next level coaching. $10 per session.
• Subscribe to our mailing list and get a FREE social media marketing calendar and be entered to win a copy of “How to Make Big Money Blogging in 90 Days or Less”
THANKS FOR JOINING US!WWW.VALKERYIE.COM