How To Build Your First Website - 5 Things You Need To Take Into

Account

Tony Messer

● Low Cost Domains● Superfast Hosting● Reseller Hosting● SSD Hosting● SSL Certificates● VPS

● Web Design● Web Marketing● Social Media● Local Business

5 Important Questions

● What’s the best domain?● Should I include SEO keywords in my domain name?● Should I build my own website or use a web designer?● What’s the best web design tool?● How do I choose a web designer?

What’s the best domain?

● Domains are really important● Domains are cheap● Definitely get the .co.uk & .com (UK businesses)● Take .com off market (avoid domain squatting)● Can be different from registered company name● Shorter are better & avoid complex spelling● Use Domain Parking

Should I Include My Keywords In My Domain Name?

● Registering domains for SEO● SEO = Search Engine Optimization

○ Bobtheelectrician.com○ Bobtheelectricianexeter.co.uk○ Lowcostregisteredelectricianinexeterdevoncornwall.co.uk

● Sure, include keywords● Don’t go crazy● Can use your URLs SEO

Should I Build My Own Website Or Hire A Web Designer?

● Cash Strapped? Website Builder is good choice● Template based● Most of main features you’ll need

○ Contact Forms○ Maps○ SEO○ Basic Ecommerce

● Easy to build and maintain a basic website● Have a budget? Consider a WordPress Design

What’s The Best Web Design Tool?

● WordPress - Futureproof option (25%+ of ALL websites)● Ecommerce - Magento or PrestaShop (or WooCommerce)● All are free (OpenSource)● One click installation● Content Management Systems (CMS)● WordPress - Not exotic - competitive market = lower

costs● Plugins, Templates (mobile), SEO etc..

How Do I Choose A Web Designer?

● Recommendation, e.g. Local Designer - meet up, discuss○ Check examples & speak to clients○ Check OK with WordPress - not exotic tools○ Mobile friendly (Responsive)

● WordPress Template (Theme)○ Low Cost (£50 - £70 / $60 - $90)○ Hire Freelance Designer○ Test them - https://tests4geeks.com○ Only Hire ‘A’ Graders○ Insist on Skype

Wrap Up

● Get .com & local domain, e.g. .co.uk● Short domains, no keyword stuffing● Shoestring budget? Use Website Builder● Switch to WordPress ASAP● Use ready made WordPress Template● Freelance Designer? Test them & hire ‘A’

Grader

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