how to create a successful & low budget video marketing strategy! by big3 video agency
DESCRIPTION
Big3 Presentation - Donate & Learn Online Marketing Expo! Dec 4 - 2013 By Natalia Kantor, Jan Keck, and Bryan Paccagnella Partners at Big3 Video Agency Big 3 will discuss the tips, tricks, tools, taking you on a walk through the world of online video marketing – what works, what doesn’t, and why. They will discuss how strategy, content, and distribution can all be optimized to get you in front of the eyes you need, for a price you can afford. Big3 assembled through a perfect storm of Couch Surfing and Craig’s Listing, form Big3 Video Agency. With combined skills in cinematography, new media, web design, copy writing, comedy, production, marketing and business – this company packs a lot of punch in a three person package. In doing what they consider “too fun to be work”, these three have blazed a new trail in online video marketing, marrying strategy, production, and distribution into one well oiled machine. Working with a wide variety of clientele, from Kickstarters to National Corp, these fun-junkies continue to push forward in new, never boring directions.TRANSCRIPT
VIDEO MARKETINGON A BUDGET
3Tweet us your favourite YouTube videos @big3video
@big3video © 2013, BIG3 Video Agency
THERE IS A LOT OF NOISE OUT THERE, SO HOW CAN
YOU STAND OUT?
@big3video © 2013, BIG3 Video Agency
NOT EVERYONE HAS A HUGE MARKETING BUDGET
http://www.digibuzzme.com/red-bull-takes-viral-marketing-into-space/
@big3video © 2013, BIG3 Video Agency
WHAT DOES YOUR BRAND STAND FOR? !
WHAT MAKES YOU DIFFERENT?
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WHAT IS YOUR GOAL?BRANDING
ENGAGEMENT CONVERSION
© 2013, BIG3 Video Agencyhttp://www.big3videoagency.com/video-marketing-is-like-dating/
@big3video © 2013, BIG3 Video Agency
TAKE THE FIRST STEP: !
START SHOWING UP AT THE BAR
@big3video © 2013, BIG3 Video Agency
VIDEO SERIES IS A CHEAP WAY
TO GET OUT THERE
@big3video © 2013, BIG3 Video Agency
BECOME AN EXPERT
1
@big3video © 2013, BIG3 Video Agency
1. BECOME AN EXPERT
•Talk about industry problems & your unique solutions
• Interview other experts
•Show a look behind the scenes of your process or work
I LOVE ROUTINE!
2
@big3video © 2013, BIG3 Video Agency
2. SIMPLE STRUCTURE
• Hook viewers in the first 5-10 seconds
• Write a script
• Valuable content in the middle
• Keep it short, less than 3 mins
• End with a call-to-action
@big3video © 2013, BIG3 Video Agency
WHY DOES IT MATTER HOW YOUR VIDEOS LOOK?
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5 COMMON MISTAKES & MISCONCEPTIONS
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1. CAMERA IS TOO EXPENSIVE
• Today almost any camera shoots HD video.
Canon T3i (incl lens) $570SmartphoneWebcam
@big3video © 2013, BIG3 Video Agency
2. DISTRACTING ELEMENTS
• Look for a clean background • Get a tripod for stable shots
Cheap No-Name Tripod $25
@big3video © 2013, BIG3 Video Agency
3. FORGETTING ABOUT THE AUDIO
• The closer you are to the mic, the better the quality.
Audio Technica ATR 3350 $50 Rode SmartLav $65 Zoom H1 $100
@big3video © 2013, BIG3 Video Agency
4. VIDEO IS TOO DARK
@big3video © 2013, BIG3 Video Agency
4. VIDEO IS TOO DARK
• Move closer to the existing light or invest in a cheap LED light • Make sure that the main light is not behind you
Rotolight $150 LED GO 600 $600
@big3video © 2013, BIG3 Video Agency
5. VIDEO IS NOT EDITED
• Cut together your best takes
Apple iMovie $15 Windows Movie Maker free
@big3video © 2013, BIG3 Video Agency
5. VIDEO IS NOT EDITED
• Creative Commons License ‣ http://www.vimeo.com/musicstore ‣ http://dict.ccmixter.org ‣ http://www.joshwoodward.com ‣ http://www.moby-gratis.com/film-music
• Royalty Free License ‣ http://www.premiumbeat.com ‣ http://www.smartsound.com ‣ http://www.allmusiclibrary.com ‣ http://www.audiojungle.net ‣ http://www.digitaljuice.com
FREE
• Don’t use copyrighted music in your videos and risk YouTube taking down your video
PAID
@big3video © 2013, BIG3 Video Agency
5. VIDEO IS NOT EDITED
• Make your video interactive on YouTube with clickable links
‣ Step-by-step guide how to set up YouTube annotations: http://www.big3videoagency.com/how-to-increase-conversions-with-youtube-annotations/
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NOW LET’S GET SOME VIEWS
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CAMPAIGN SETUP 8 THINGS YOU NEED TO KNOW
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SUCCESS!!
@big3video © 2013, BIG3 Video Agency
GOING VIRAL IS LIKE GETTING STRUCK BY LIGHTNING
@big3video © 2013, BIG3 Video Agency
KEY TAKE-AWAYS
1. Create an expert video series
2. Set up a space for your video recordings
3. Release a new video every month and run a marketing campaign around it
4. Learn from the results and optimize
@big3video © 2013, BIG3 Video Agency
REGISTER AT BIG3VIDEOAGENCY.COM/WORKSHOPS
EARLY BIRD UNTIL SUNDAY, NOV 8, 2013
© 2013, BIG3 Video Agency
BIG3 VIDEO AGENCYWWW.BIG3VIDEOAGENCY.COM
Tweet us your favourite YouTube videos @big3video