How To Create A Successful Landing Page That Convert

Download How To Create A Successful Landing Page That Convert

Post on 21-Jan-2018

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  1. 1. Landing Pages That Convert And Make The Phone Ring!!
  2. 2. Imagine A Store Never Advertises No Signage in the Aisles Doest Bag Your Groceries Charges Fee Just to Walk-in @adupont65
  3. 3. Imagine A Store Never Advertises No Signage Doest Bag Your Groceries Charges Fee Just to Walk-in @adupont65
  4. 4. Costco by the numbers 2nd is Sales to Walmart Costco Carries 4000 items Walmart Carries 100-150k items @adupont65
  5. 5. The Reason Why Costco is Successful ? Conversion @adupont65
  6. 6. The Reason Why Costco is Successful ? Conversion @adupont65 #1 Less is more
  7. 7. The Reason Why Costco is Successful ? Conversion @adupont65 #2 Scarcity
  8. 8. The Reason Why Costco is Successful ? Conversion @adupont65 #3 Free Samples
  9. 9. The Reason Why Costco is Successful ? Conversion @adupont65 #4 Easy
  10. 10. The Reason Why Costco is Successful ? Conversion @adupont65 And. $1.50 Hot Dog + Soda
  11. 11. Todays Agenda 1. Rules of Engagement 2. Myths & Truths 3. Colors 4. Common Mistakes 5. Essential Elements 6. Techniques for Offers/Events 7. Bonus: Few Persuasive Words@adupont65
  12. 12. Rules of Engagement @adupont65 Rules of Engagement
  13. 13. Rules of Engagement @adupont65 Two Questions 1-Is this for me? 2-Can I trust you?
  14. 14. Rules of Engagement @adupont65 3-5 seconds
  15. 15. Rules of Engagement 1-Dont Send Traffic to Your Home Page (Conversion happens on a Landing Page) @adupont65
  16. 16. Rules of Engagement 2 - Be Clear - Be Relevant @adupont65
  17. 17. Lets Start with a Story Julia Tutle @adupont65
  18. 18. Rules of Engagement What Service Each Website Offered? @adupont65
  19. 19. Rules of Engagement 3 - Less is More @adupont65
  20. 20. Lets Start with a Story Julia Tutle @adupont65
  21. 21. Lets Start with a Story Julia Tutle @adupont65
  22. 22. Rules of Engagement @adupont65 Myths & Truths
  23. 23. Myth & Truths 1 - Above the Fold Myth (People will scroll...once they answered the 2 questions) @adupont65
  24. 24. Myths & Truths @adupont65
  25. 25. Myth & Truths 2 - Your Screen Resolution Truths (The answers are with Google Analytics) @adupont65
  26. 26. Myth & Truths 2 - Your Screen Resolution Truths (The answers are with Google Analytics) @adupont65 Google Analytics/Audience/Mobile/Overview
  27. 27. Myths & Truths Average Conversion B2B = 13.28% B2C = 9.87% Source: wishpond @adupont65
  28. 28. Rules of Engagement @adupont65 Colors
  29. 29. Colors Yellow @adupont65 Yellow: Optimistic, Youthful, Grabs Attention
  30. 30. Colors Yellow @adupont65 Red: Energy, Urgency (often used for Clearance Sales)
  31. 31. Colors Yellow @adupont65 Orange: Aggresive (Great for CTA Buttons)
  32. 32. Colors Yellow @adupont65 Pink: Romantic, Feminine (Great for Woman Only)
  33. 33. Colors Yellow @adupont65 Blue: Trust, Security (Banks, Accountants)
  34. 34. Colors Yellow @adupont65 Green: Wealth, Finance, Entertainment (Easiest Colors on Eyes)
  35. 35. Colors Yellow @adupont65 Purple: Soothing, Calm (Beauty, Anti-aging products)
  36. 36. Colors Yellow @adupont65 Black: Powerful, Sleek (Luxurious & Sophisticated)
  37. 37. Rules of Engagement @adupont65 5 Common Mistakes
  38. 38. Common Mistakes 1 - Self Important Being Clever vs. Being Clear Sounding Impressive vs. Relevant Marketeze vs Readable @adupont65
  39. 39. Common Mistakes 2 - Impatient BUY NOW!!! JOIN NOW!!! DO IT NOW!!! @adupont65
  40. 40. Common Mistakes 3 - Too Coy Afraid to Ask - No Specific CTA @adupont65
  41. 41. Common Mistakes 4 - Too Much Text Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. @adupont65
  42. 42. Common Mistakes 5 - Lack of Credibility No Reviews or No Credible Affiliation @adupont65
  43. 43. Rules of Engagement @adupont65 16Essential Elements
  44. 44. Essential Elements 1 - Awesome Headline Short, Simple, Result Oriented + a strong Subheadline @adupont65
  45. 45. Essential Elements 1 - Awesome Headline Short, Simple, Result Oriented + a strong Subheadline @adupont65
  46. 46. Essential Elements 2 - Amazing Picture Just one No stock photos allowed 3 second rule @adupont65
  47. 47. Essential Elements 2 - Amazing Picture Just one No stock photos allowed 3 second rule @adupont65
  48. 48. Essential Elements 3 - Explanation - Why Why you do what you do ? What makes you special ? @adupont65
  49. 49. Essential Elements 4 - Clear Value Prop - Benefits What will I gain ? How is my life going to be better ? @adupont65
  50. 50. Essential Elements 4 - Clear Value Prop - Benefits What will I gain ? How is my life going to be better ? @adupont65
  51. 51. Essential Elements 5 - Logical Flow @adupont65 Explanation Benefits Testimonial Call-To-Action
  52. 52. Essential Elements 6 - Identify The Pain What is the pain? What is the problem? What is the issue? @adupont65
  53. 53. Essential Elements 6 - Identify The Pain What is the pain? What is the problem? What is the issue? @adupont65
  54. 54. Essential Elements 7 - Something About Pleasure Imagine a world with What if you could How would your life be if... @adupont65
  55. 55. Essential Elements 7 - Something About Pleasure Imagine a world with What if you could How would your life be if... @adupont65
  56. 56. Essential Elements 8 - Trustworthy Testimonials Relevant to product/service With name, city & a photo @adupont65
  57. 57. Essential Elements 8 - Trustworthy Testimonials Relevant to product/service With name, city & a photo @adupont65
  58. 58. Essential Elements 9 - Multiple Methods of Contact Phone - Email Form - Text Beeper - Morse Code @adupont65
  59. 59. Essential Elements 9 - Multiple Methods of Contact Phone - Email Form - Text Beeper - Morse Code @adupont65
  60. 60. Essential Elements 10 - A Guarantee Money back Results Time Frame @adupont65
  61. 61. Essential Elements 10 - A Guarantee Money back Results Time Frame @adupont65
  62. 62. Essential Elements 11 - Powerful CTA Use Power Words Obvious - Colorful (Orange?) Make it Personal (You) @adupont65
  63. 63. Essential Elements 11 - Powerful CTA Use Power Words Obvious - Colorful (Orange?) Make it Personal (You) @adupont65
  64. 64. Essential Elements 12 - Trust Indicators Client Logos Affiliations Certifications (explain) @adupont65
  65. 65. Essential Elements 12 - Trust Indicators Client Logos Affiliations Certifications (explain) @adupont65
  66. 66. Essential Elements 13 - Videos Related to Product/Service Dont Sell - Be Helpful @adupont65
  67. 67. Essential Elements 13 - Videos Related to Product/Service Dont Sell - Be Helpful @adupont65
  68. 68. Essential Elements 14 - A/B Testing Google Optimize Optimizely @adupont65
  69. 69. Essential Elements 13 - A/B Testing Google Optimize Optimizely @adupont65
  70. 70. Essential Elements 15 - Impeccable Grammar I am not knowing Improve copy > hire a pro (hint: you suck at copy) @adupont65
  71. 71. Essential Elements 15 - Impeccable Grammar I am not knowing Improve copy > hire a pro (hint: you suck at copy) @adupont65 KopyWritingCourse.com
  72. 72. Essential Elements 16 - Remove Ability to Navigate Remove right/left column Reduce Navigation @adupont65
  73. 73. Rules of Engagement @adupont65 7Strategies for Events/Commerce
  74. 74. Strategies for Events/Commerce 1 - Incentive Save 10% now... Early bird ends on... @adupont65
  75. 75. Strategies for Events/Commerce 2 - Limit Choices Dont have too many offers The Costco model: less choices = more sales @adupont65
  76. 76. Strategies for Events/Commerce 2 - Limit Choices Dont have too many offers The Costco model: less choices = more sales @adupont65
  77. 77. Strategies for Events/Commerce 3 - Customer Service with Light Touch Your Pop-Ups are f*cking annoying!! I can see the message box @adupont65
  78. 78. Strategies for Events/Commerce 4 - Test Drive or Free Trials Offer a taste or a sample (easy entry) @adupont65
  79. 79. Strategies for Events/Commerce 5 - Real Time Social Proof Facebook or Twitter Feed @adupont65
  80. 80. Strategies for Events/Commerce 6 - Scarcity & Urgency Limited Stock Only 8 left! Show what is sold out Ends on Friday at 5pm EST (show countdown) @adupont65
  81. 81. Strategies for Events/Commerce 7 - Show The Value Was $199 - Now $159 A 30% Savings @adupont65
  82. 82. Rules of Engagement @adupont65 BONUS Power Words
  83. 83. Power Words in Title Today - Right Now Fast - Easy - Quick Simple - Step by Step @adupont65
  84. 84. Power Words in Copy New - You - Free Because - Now - Imagine Limited - Instantly @adupont65
  85. 85. Quick Recap 1. Rules of Engagement 2. Myths & Truths 3. Colors 4. Common Mistakes 5. 16 Essential Elements 6. 7 Techniques for Offers/Events 7. Bonus: Persuasive Words@adupont65
  86. 86. Thank You Antoine Dupont CEO of KATAPULT Marketing Digital Marketing Strategist | Speaker www.katapult.marketing www.antoinedupont.com @adupont65