how to create a successful b&b business in 6 easy steps

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Welcome to the Webinar 6 Easy Steps to a Profitable & Successful Bed and Breakfast Business

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Slide presentation from a Webinar I did in November 2012 about how I created a 6 figure B&B business in 6 easy steps

TRANSCRIPT

Page 1: How to Create a Successful B&B Business in 6 Easy Steps

Welcome to the Webinar

6 Easy Steps to a Profitable & Successful

Bed and Breakfast Business

Page 2: How to Create a Successful B&B Business in 6 Easy Steps

Who am I?

Yvonne Halling, owner of Les Molyneux Bed and Breakfast, in the Champagne region

of France.

Page 3: How to Create a Successful B&B Business in 6 Easy Steps

Who is this for?

B&B owners who :• Aren’t making enough money for the long hours

you work• Know that you could do better but don’t know

how• Are fed up with people driving you down on price

and then disrespecting your home• Frustrated with all the online technology

« solutions » and don’t know which way to turn

Page 4: How to Create a Successful B&B Business in 6 Easy Steps

• Simply tired and exhausted and even ready to give up

• Ready to learn something that you didn’t know you didn’t know

• Recognise that you need to invest the time, effort and even money to turn things around

• Ready to do so now

Page 5: How to Create a Successful B&B Business in 6 Easy Steps

Who this is not for

• B&B owners who are happy running a hobby business

• You let fear get the better of you and when faced with moving forward, just don’t

• You’re looking for a quick fix magic pill – there’s work to do here!

• Not prepared to invest the time, effort and yes, money to move forward

Page 6: How to Create a Successful B&B Business in 6 Easy Steps

How it works

• We have about an hour together• I will share the 6 key principles to creating and

running a successful, profitable and professional B&B business

• You will have the opportunity to work with me over the next three months, if you feel that this is right for you.

• At the end of the webinar, I will invite you to apply

Page 7: How to Create a Successful B&B Business in 6 Easy Steps

Let’s get started

6 steps to creating a successful and profitable Bed and Breakfast

business

Page 8: How to Create a Successful B&B Business in 6 Easy Steps

6 Key Principles

• 1. Success Mindset• 2. Decide on who you want to serve• 3. Your website• 4. Care and nurturing of all guests• 5. Build a team• 6. Record everything

Page 9: How to Create a Successful B&B Business in 6 Easy Steps

Key Principle No 1 Success Mindset

• We become what we think about• Reading and learning• Why did you start your B&B business?• How much do you want/need to make in

2013?• Write it down now

Page 10: How to Create a Successful B&B Business in 6 Easy Steps

Key Principle No 2Decide on who you want to serve

• Why do people come to your area?• What knowledge, skills and value do you

have?• Match them up• Make sure your market is prepared to spend• Create a community of like-minded people

Page 11: How to Create a Successful B&B Business in 6 Easy Steps

Key Principle No 3Your Website

• Increasingly their first point of contact with you

• You have just 7 seconds…• Make it work – essential and non-essential

elements on the home page• Don’t make them work• Make it easy with online booking systems• Analytics

Page 12: How to Create a Successful B&B Business in 6 Easy Steps

Key Principle No 4Care and Nurturing of All Guests

• Incoming guests prepping using technology• Present guests – upselling and adding value

during their stay• Outgoing guests – WOW them with a gift and

ask for a review/referral• Keep in touch regularly• Love them

Page 13: How to Create a Successful B&B Business in 6 Easy Steps

Key Principle No 5Build a Team

• Cleaners/chamber-maids• Laundry service• Gardener/handy man• Catering service• Breakfast/dinner help

Don’t do it all yourselfDo what you’re good at and get others to do the rest

Be the LeaderMake it work without you

Page 14: How to Create a Successful B&B Business in 6 Easy Steps

Key Principle No 6Record Everything

• Occupancy rates• Weekly bookings taken• Weekly Income and Expenses• Daily Cashflow

Page 15: How to Create a Successful B&B Business in 6 Easy Steps

What we covered:

• Getting and staying in the right mindset• Being the chooser not the chosen• Having a website structure that brings your

ideal guests• Making guests feel loved and appreciated• So that they write glowing reviews and tell

everyone they know• Keeping a close eye on the numbers

Page 16: How to Create a Successful B&B Business in 6 Easy Steps

Now it’s your turn

• Would you like to work with me over the next 3 months?

• Would you like to make more money and take more time off in 2013?

• Are you serious about your B&B business?• Are you ready now?

Page 17: How to Create a Successful B&B Business in 6 Easy Steps

3 Months Private Mentoring Programme

• 3 Months 1:1 private mentoring tailored to your business

• Weekly accountability calls• Follow a proven plan• Stop struggling and get results

Page 18: How to Create a Successful B&B Business in 6 Easy Steps

What others say• I have been working with Yvonne since the 1st of September and it has

changed my business focus completely. I have decades of business experience under my belt but not in the area of running a B&B and at a very minimum having the key business metrics to hand from Yvonne's years of experience has brought an essential clarity to my efforts.

• The focus that Yvonne’s One on One Mentoring brings, cuts through all the

noise and at the end of the calls you have strong, clear business ideas to grab and run with.

The focus and experience Yvonne has in the B&B business can bring a crystal clear clarity to the direction of your business which you would struggle on your own for years to achieve - I highly recommend this course

Page 19: How to Create a Successful B&B Business in 6 Easy Steps

What we do

• Understand where you are and where you want to go

• Match your experience, skills and knowledge with people who are looking for what you have

• Reach out to them via online channels and a help you set up a keyword-rich optimised website with booking system and payment system

Page 20: How to Create a Successful B&B Business in 6 Easy Steps

What else we do

• Hook you up with social media channels and teach you how to find your audience online

• Help you to define your business boundaries and terms and conditions, so you can take more time off

• Help you to increase your prices by increasing your value in the market

• Supply templates for prepping incoming guests by email

Page 21: How to Create a Successful B&B Business in 6 Easy Steps

And what else…

• Set you up on Trip Advisor and teach you how to add value to the market place, gaining referrals and positive reviews

• Put in place at least 3 more revenue streams adding value to your guests and increasing your turnover and profit

• Set up financial reporting, measuring key figures on a weekly basis so you’ll be in control of your business

Page 22: How to Create a Successful B&B Business in 6 Easy Steps

And…

• So you’ll feel energised and positive about your business like perhaps never before!

• So what’s the deal?

Page 23: How to Create a Successful B&B Business in 6 Easy Steps

Apply Now

http://bedandbreakfastcoach.com/applyComplete the Questionnaire

We will then schedule a call with youLimited places available