how to create a marketing strategy
TRANSCRIPT
![Page 1: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/1.jpg)
STRATEGICSTORYTELLING
![Page 2: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/2.jpg)
![Page 3: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/3.jpg)
MESSAGING &BRANDING POSITIONING
STRATEGIC PLANNING
TACTICS
![Page 4: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/4.jpg)
MESSAGING &BRANDING POSITIONING
STRATEGIC PLANNING
TACTICS
![Page 5: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/5.jpg)
Goals Channels
TacticsStory
Audience Measurement
What We’re Going to Cover
![Page 6: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/6.jpg)
WHAT IS AMARKETING STRATEGY?
![Page 7: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/7.jpg)
A MARKETING STRATEGY IS
NOT…..
![Page 8: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/8.jpg)
A MARKETING STRATEGY IS NOT…..
![Page 9: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/9.jpg)
IT’S ROADMAP
![Page 10: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/10.jpg)
WHY MARKETING?
![Page 11: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/11.jpg)
Brand awareness
Media coverage
Sales/Leads
Website TrafficDownloads
![Page 12: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/12.jpg)
Brand awareness
Media coverage
Website TrafficDownloads
What are your
GOALS?
![Page 13: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/13.jpg)
COMMITMENT
![Page 14: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/14.jpg)
![Page 15: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/15.jpg)
![Page 16: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/16.jpg)
THE
COMPETITION
![Page 17: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/17.jpg)
![Page 18: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/18.jpg)
WHAT’S
YOUR STORY?
![Page 19: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/19.jpg)
word stories
![Page 20: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/20.jpg)
![Page 21: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/21.jpg)
Run your
business anywhere.
![Page 22: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/22.jpg)
![Page 23: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/23.jpg)
Organize your
favorite things
![Page 24: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/24.jpg)
![Page 25: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/25.jpg)
It’s how people meet.
![Page 26: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/26.jpg)
WHAT’S YOUR
FOUR WORD
STORY?
![Page 27: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/27.jpg)
VALUE
PROPOSITIONS
![Page 28: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/28.jpg)
![Page 29: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/29.jpg)
VALUE PROPOSITIONS
For ____________ (target customer)
Who ______ (statement of the need or opportunity)
our our (product/service name) is ____________ (product category)
that (statement of benefit) ____________ .
![Page 30: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/30.jpg)
For start-ups and small businesses looking to drive awareness, leads and sales, Mark Evans Consulting accelerates their growth with marketing powered by storytelling.
![Page 31: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/31.jpg)
For start-ups and small businesses looking to drive more awareness, leads and
sales, ME Consulting accelerates their growth with marketing
powered by storytelling.
GoalsTarget Audiences
BenefitsProduct
![Page 32: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/32.jpg)
WHO MATTERS
TO YOU?
![Page 33: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/33.jpg)
![Page 34: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/34.jpg)
BUYER PERSONASINSIGHT INTO YOUR CUSTOMERS
![Page 35: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/35.jpg)
WHO’S YOUR
IDEAL CUSTOMER?
![Page 36: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/36.jpg)
THE BUYER’S
JOURNEY
![Page 37: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/37.jpg)
THREE STAGES
Awareness Consideration Decision
![Page 38: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/38.jpg)
THREE STAGES
Awareness Consideration Decision
![Page 39: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/39.jpg)
THREE STAGES
Awareness Consideration Decision
![Page 40: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/40.jpg)
Social mediaBlog
VideosInfographics
Website Newsletter
![Page 41: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/41.jpg)
Social mediaBlog
VideosInfographics
Website Newsletter
White papersSales sheetsCase studies
WebinarsTrials
![Page 42: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/42.jpg)
Social mediaBlog
VideosInfographics
Website Newsletter
White papersSales sheetsCase studies
WebinarsTrials
TrialsDemosConsultationsProposals Estimates
![Page 43: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/43.jpg)
“The essence of strategy is choosing what not to do. ” - Michael E. Porter
![Page 44: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/44.jpg)
1. Direct mail
2. Webinars
3. Infographics
4. Blogs
5. eBooks
6. Social media
7. White papers
8. Case studies
9. Websites
10.Conferences
11.Podcasts
12.Videos
13.Newsletters
14.Media outreach
LIST
![Page 45: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/45.jpg)
1. Websites
2. Videos
3. Infographics
4. Newsletters
5. Case studies
6. Social media
7. Blogs
8. eBooks
9. Podcasts
10.Media outreach
11.White papers
12.Conferences
13.Webinars
14.Direct mail
RANK
![Page 46: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/46.jpg)
PRIORITIZE
![Page 47: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/47.jpg)
Website
Videos
Infographics
Newsletters
NOW
![Page 48: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/48.jpg)
Case studies
Social media
Blogs
eBooks
Podcasts
White papers
Conferences
Webinars
Direct mail
SOON LATER
![Page 49: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/49.jpg)
TACTICAL
EXECUTION
![Page 50: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/50.jpg)
![Page 51: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/51.jpg)
We are what we
repeatedly do
![Page 52: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/52.jpg)
MEASUREMENT
![Page 53: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/53.jpg)
![Page 54: How to Create a Marketing Strategy](https://reader034.vdocuments.mx/reader034/viewer/2022051318/58f379801a28ab5f778b45b1/html5/thumbnails/54.jpg)
Carry OnTweakReload