How LOVE can help us

to create businesses that make

sense in transition times?

NOSSA PROPOSTA

o Love Hacking é um movimento em busca de novas

formas de experimentar o amor, um movimento para

hackear o amor a partir de uma multiplicidade de

historias e pontos de vista, a partir de estudos e principalmente a partir da experimentação.

The startup movement is

empowering people to create

businesses with purpose, show

that we no longer need to settle

down and build a career in a

company that we do not believe

and spread the concept of

change makers.

Fail

Despite startups are based on

this idea of changemakers and

to change the world for the

better, they are not always

successful in it even because

either their business fail, either

they lost their way on the road

or are more worried about

money then anything else.

"The same society that

questions about his fate and

survival on the planet is leading

to limit the idea of innovation

with products that must be

replaced and overcome every

day, an increasing speed. They

are completely antagonistic

speeches.” marcelo serpa

what is happening in the world?

Our grandparents

lived a time of change,

we are experiencing a

change of era.

exponential advance of technology

crisis

economic

Political

social,

ecological a

human crisis

all over the world.

economic system is focused

on growth/consumption and

not the wellbeing of people. –

consuming leads to

disconnection and unhappy

Human needs are universal, Intelerlinked and when unsatisfied generate deseases and wicked problems

Subsistence

Protection

Affection

Undestanding

Participation

Leisure

Creation

Identity

freedom

Business either try to meet isolated needs or focus on

"generate demand" and "create desire."

we multiply the products, artifacts, startups, the

apps, but the problems still there.

B System, sharing economy,

open source, social innovation,

intentional communities,

transition towns, circular

economy...

the transition to a

new system will

take place, either

by good or by bad

we need to rethink some lies

that we tell ourself as

humanity.

the main idea that is widespread in our

economic system, in the media, in the way we

have relationships with people is fear. so we

believe that the world is a dangerous place,

that we can not trust people and society.

that’s why we persue success, and growth ,

which create the paradox of not really

fullfilling our needs.

Competition X sharing

Individualism x Collaboration

Distrust x trust

Control X unpredictability

Linear X Fluid

Artificial x essential

Scarcity x abundance

Separatism x Interdependence

defense x opening,

Mechanistic and rational x holistic and

sensitive

Love Hacking is mainly helping to tell new

stories about our humanity that support

all those new ideas about being a human

and living in this world. Through Love

Hacking we create surveys, content and

experiences able to change those stories.

DO YOU CHOOSE LOVE OR

FEAR?

www.lovehacking.com.br/en

lovehackingimpar@gmail.com