how to create a customer avatar
TRANSCRIPT
Who are Your IdealCustomers?
Consultancq • , , •e
How to Create aCustomer Avatar
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What is aCustomer Avatar?
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An avatar is just a customer profileA fictional character thatrepresents your ideal customer
Making your customer a realperson helps you understand theirfears and desires
It will help you fine tune yourmarketing efforts
You can have different avatars -but not too many!
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Who is your idealcustomer?
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Male/Female?_______________________________________________________Where do they live?_______________________________________________________Married? Children?_______________________________________________________Profession & Job Title?_______________________________________________________Household income?_______________________________________________________Are they employed or self-employed?_______________________________________________________If B2B - what industry & years in business?_______________________________________________________Size of business - revenue/employees_______________________________________________________Where is the business based?_______________________________________________________Give them a name!_______________________________________________________
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Use your Imagination!
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Where do they shop for food?_____________________________________________________What brands do they like?_____________________________________________________Where do they shop for clothes?_____________________________________________________What news channels do they watch?_____________________________________________________What TV programmes?_____________________________________________________What newspapers or magazines do they read?_____________________________________________________What are their hobbies, passions, interest?_____________________________________________________Are they on Facebook, Twitter, LinkedIn?_____________________________________________________What are their personal goals?_____________________________________________________What are their business or family goals?_____________________________________________________
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What problems do theyhave?
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Think of three problems that you can solve:
1.____________________________________________________
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2.____________________________________________________
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3.____________________________________________________
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What could happen if these continued, what wouldbe the consequences, what would they feel?______________________________________________________
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How can you help?
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What good things could happen if their problem wassolved? What would they be prepared to pay?_______________________________________________________
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What would their perfect solution look like?_______________________________________________________
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How can your product or service help solve theirproblems, what are you providing?_______________________________________________________
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Now create the story!Here's an example......
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Jennifer is in her fifties and has suddenly been maderedundant from her job as a bookkeeper where she hasworked for 14 years. Her husband is not working but theyhave a mortgage to pay off they don't have any childrenand live in a detached house in Shropshire in a village. Thehousehold income was £35,000.
Jennifer shops at Sainsbury's and Marks & Spencer shelikes quality and has never had to compromise. She hasdogs, likes gardening, cooking and walking, she mainlywatches mainstream TV, likes BBC news, her soap operas,Bake Off and Masterchef.
Jennifer has not applied for any jobs in 14 years, her CV isout of date, her LinkedIn profile has not been updated foryears, she does not use any other form of social media.
Jennifer needs help with her LinkedIn profile and how touse LinkedIn to develop relationships. She is prepared toinvest in training as she is worried that she won't findanother job and is thinking about self employment.
What she would really like is for someone to sit down withher on a one to one basis and explain how to use LinkedInand other social media platforms to help her find work ornew opportunities.
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About Me
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www.connect consultancy.co.uk
Hi I'm Kim and I am passionate about helping smallbusinesses, charities and organisations improve theirreputation and attract new customers, business or income.
I have worked across the public, private and third sectorsand have 25 years’ experience in marketing and businessdevelopment
If you need a freelance consultant with a good reputationfor delivery and you don't have the time or expertise tocreate your own marketing or business developmentstrategies let me help you.
Together we can identify and communicate your USP, yourpassions and good news stories. By providing good qualitycontent in newsletters, marketing material or onlinecombined with the effective use of social media I can helpyou improve your profile, reputation, leads and contacts.
My approach is practical and hands on offering easy toimplement recommendations, or if you need one to onesupport or staff training on LinkedIn, social media platformsor blogging I'll get you started or develop a yearly strategy.
I pride myself on providing a friendly, professionalservice, so for an initial chat with no commitment please contact me on 07870 541 726 or kim@connect consultancy.co.uk.
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