how to create a content strategy
DESCRIPTION
How to Create a Content Strategy will address the following core questions: • What is Content Marketing? • What is Inbound Marketing? • What purpose do these concepts serve in creating new fans? • What are the key elements to an effective strategy? • How long should a strategy run? • What channels of distribution do you need to consider for your content? • How do you optimize your content for maximum viewing potential? • What are some typical events you can create strategies around? • How do you measure the success of your strategy?TRANSCRIPT
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder
Music Biz Weekly Presents:Twitter Hashtag: #mbwp
Co-hosts: Michael Brandvold - @michaelsbBrian Thompson - @thornybleeder
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How To Create A Content Strategy
Monday, March 4, 13
What is Content Marketing?Content Marketing is the creation and sharing of media and publishing content in order to acquire and attract fans, and to strengthen existing connections.
Marketing Is Impossible Without Great Content.
Content is best if it is born out of your process of creating.
2Michael Brandvold @michaelsb and Brian Thompson @thornybleeder
Music Biz Weekly Presents:Twitter Hashtag: #mbwp
Monday, March 4, 13
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder
Music Biz Weekly Presents:Twitter Hashtag: #mbwp
Examples of Content TypesText
- status updates, tweets, guest writing articles for other sites, books , blogs
Video- performances, cover songs, live streaming, behind the scenes, on the road, video blogs, personal updates
Photo- personal moments, behind the scenes, photos of fans, merch pics, gifs
Audio- music (live performance, studio recordings, demos, remixes, cover songs), interviews, spoken updates, podcasts, playlists
Crowdsourced Content- text, video, photo, audio, physical (user created merch designs turned into products)
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Monday, March 4, 13
Elements of a StrategyCreate Content that Intrigues & Fascinates
•Find Influencers•Plan•Create•Polish•Publish•Engage•Promote
4Michael Brandvold @michaelsb and Brian Thompson @thornybleeder
Music Biz Weekly Presents:Twitter Hashtag: #mbwp
Monday, March 4, 13
Distribution of Your ContentPublish on your own website
•Bit Torrent
•Publish on Social Media - Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, Vimeo, Google Hangouts, UStream, StageIt, Vine, Cinegram, Flickr, Tumblr, SoundCloud, NoiseTrade, Bandcamp, Spotify, Rdio, Songza, Soundtracking, CBC Music, Reddit, StumbleUpon, Kickstarter, PledgeMusic, IndieGogo,
•Pitch & Partner with other sites to syndicate content
5Michael Brandvold @michaelsb and Brian Thompson @thornybleeder
Music Biz Weekly Presents:Twitter Hashtag: #mbwp
Monday, March 4, 13
Optimize Your ContentMetadata
•Complete Descriptions
•Proper Tagging
•Website Links
•Call to Action
6Michael Brandvold @michaelsb and Brian Thompson @thornybleeder
Music Biz Weekly Presents:Twitter Hashtag: #mbwp
Monday, March 4, 13
Typical Events for a Strategyalbum/single/dvd release
•video release•tours•new merchandise •going into the studio•fan funding campaigns•writing sessions•press & radio station interviews•rehearsals•guest appearances•website launch•trips to the hospital (Tom Green getting testicle removed)•birthdays, holidays, cultural events•conferences, festivals, concerts and premiers you're attending
7Michael Brandvold @michaelsb and Brian Thompson @thornybleeder
Music Biz Weekly Presents:Twitter Hashtag: #mbwp
Monday, March 4, 13
Bringing It All TogetherKeep it Real & Personable
•Inform Rather Than Promote
•Educate & Entertain, Rather Than Sell & Market
•What's the audience reaction to your content?
•Internally, Collect Suggestions for Improvements
8Michael Brandvold @michaelsb and Brian Thompson @thornybleeder
Music Biz Weekly Presents:Twitter Hashtag: #mbwp
Monday, March 4, 13
Case Studies
9Michael Brandvold @michaelsb and Brian Thompson @thornybleeder
Music Biz Weekly Presents:Twitter Hashtag: #mbwp
Monday, March 4, 13
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder
Video Is Availableweb9.MusicBizWeeklyPodcast.com
Only $9.99 for the entire webinar, on demandAlso available:
How to Promote Your Music with ReverbNation
How to Use Facebook to Promote Your Music
How to Use Twitter to Promote Your Music
How to Use WordPress to Build Your Band’s Website
WordPress Plugins For Musicians
Direct to Fan hyperlinkMusic Marketing 101
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Music Biz Weekly Presents:Twitter Hashtag: #mbwp
Monday, March 4, 13
Michael Brandvold @michaelsb and Brian Thompson @thornybleeder
Music Biz Weekly Presents:Twitter Hashtag: #mbwp
Thank You!Micheal Brandvold - Michael Brandvold Marketingwww.MichaelBrandvold.comTwitter - @michaelsbEmail - [email protected]
Brian Thompson - Thorny Bleeder & The DIY Dailywww.thornybleeder.com www.thediydaily.comTwitter - @thornybleeder.comEmail - [email protected]
Monday, March 4, 13