how to create a blogging plan for your nonprofit
DESCRIPTION
TRANSCRIPT
How to Create a Blogging Plan for Your Nonprofit#12NTCblogplan
Britt Bravo@bbravo
1Thursday, April 5, 2012
Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad!
or Online #12NTCblogplan www.nten.org/ntc/eval
2Thursday, April 5, 2012
9 Qualities of a Juicy Nonprofit Blog
Slide 3#12NTCblogplan
3Thursday, April 5, 2012
1. Visual
Slide 4#12NTCblogplan
charity:water post, “recognizing women in the water crisis”
http://www.charitywater.org/blog/
4Thursday, April 5, 2012
2. Creative
Slide 5#12NTCblogplan
dc goodwill fashionista
http://www.fashionofgoodwill.org/blog/
5Thursday, April 5, 2012
3. Voice
Slide 6#12NTCblogplan
volunteermatch engaging volunteers’ blog post, “great volunteers make great pet sitters at rover.com”
http://blogs.volunteermatch.org/engagingvolunteers/
6Thursday, April 5, 2012
4. Inspires
Slide 7#12NTCblogplan
fair trade usa’s post, “fair trade recipe: chocolate covered cherry cupcakes”
http://fairtradeusa.org/blog
7Thursday, April 5, 2012
5. Activates
Slide 8#12NTCblogplan
first book’s post, “let’s read across america”
http://blog.firstbook.org
8Thursday, April 5, 2012
6. Educates
Slide 9SESSION TITLE
enough post, “congressmen and human rights champions jim mcgovern and frank wolf introduce new sudan bill”
http://www.enoughproject.org/blog
9Thursday, April 5, 2012
7. Engaging & search-friendly titles
Slide 10#12NTCblogplan
Which posts do you want to open? Why?
A. 5 Poverty-fighting Women to Watch
B. International Women’s Day - 8 Mar 2012
C. International Women’s Day 2012: 10 Things You Can Do to Stay Informed and Help Women Everywhere
D. Poor People Don’t Just Need Cash, They Need Bank Accounts
E. Women and Poverty
10Thursday, April 5, 2012
8. Updates regularly
Slide 11#12NTCblogplan
salvation army blog, doing the most good
http://blog.salvationarmyusa.org/
11Thursday, April 5, 2012
9. Easy to subscribe, share & comment
Slide 12#12NTCblogplan
amnesty usa blog: human rights now
http://blog.amnestyusa.org/
12Thursday, April 5, 2012
7-Step Basic Blog Plan
Slide 13#12NTCblogplan
13Thursday, April 5, 2012
1. Why do you want to start a blog?
A. What goal will a blog help your organization achieve?
B. What would a successful blog look like?
Slide 14#12NTCblogplan
14Thursday, April 5, 2012
2. Who are your ideal readers?
A. Think of 3 real people who represent your ideal readers.
B. What blog content would be valuable and interesting to them?
Slide 15#12NTCblogplan
15Thursday, April 5, 2012
3. What will your posts be about?
Slide 16#12NTCblogplan
21 Types of blog posts
1. Answer readers’ questions
2. Ask for help
3. “Best of” lists
4. Challenge (e.g. post one photo a day of x)
5. Comment on current events
6. Click list of other blog posts
7. Guest posts
8. How-tos
9. Interviews
10. Notes “from the field”
16Thursday, April 5, 2012
Slide 17#12NTCblogplan
21 Types of blog posts (cont.)
11. Numbered lists
12. Opinion
13. Personal story
14. Photos
15. Podcast
16. Regular column
17. Reviews: books, films, music, products
18. Round-up of news about your field/topic/issue
19. Series
20. Video
21. Your organization’s news
17Thursday, April 5, 2012
4. Who Will Contribute to Your Blog?
Slide 18#12NTCblogplan
Possible staff needs
• Blogger(s)
• Managing Editor
• Outreach/Community Builder
• Web Designer
• Tech Support
18Thursday, April 5, 2012
5. What Features Do You Need?
• Will the blog be separate, or a part of your website?
• If the blog is separate, how will you link back to your main site?
• Will you have a customized look, or use a template?
• Will you have subscription by rss and/or email?
• Will you be adding social media badges to your sidebar, or menu (e.g. Twitter, Facebook, Google +, YouTube)?
• Will your About information be on the blog, or on a separate page?
Slide 19#12NTCblogplan
19Thursday, April 5, 2012
• How many bloggers will you have? Will they have their own profiles?
• Will you show your post archive?
• Will you have a blog roll?
• Will you be using categories?
• Which sharing buttons will you use on your post (e.g. the ones that come with your blogging platform, or services like AddThis)?
• Will people be prompted to donate on your blog?
• Do your ideal readers need to be able to translate your blog?
Slide 20#12NTCblogplan
20Thursday, April 5, 2012
6. How Much Time Do You Need?
• Writing
• Reading
• Commenting
• Sharing posts on social networking sites
• Measuring impact
Slide 21#12NTCblogplan
21Thursday, April 5, 2012
7. How Will You Measure Impact?
• Comments • Press
• Community • Referrals from other sites
• Donors • Retweets and “likes”
• Page views • Subscribers
• Popularity of particular posts • Time on blog
Slide 22#12NTCblogplan
22Thursday, April 5, 2012
12 Traffic Tips
1. Share your posts on social networks
2. Link to posts in your e-newsletter
3. Comment on other blogs
4. Write posts about current events
5. Participate in carnivals and online events
6. Ask a question; ask for help
Slide 23#12NTCblogplan
23Thursday, April 5, 2012
12 Traffic Tips
7. Write numbered lists
8. Write how-tos
9. Share a strong opinion
10. Interview people (especially if they have a blog, or e-newsletter!)
11. Write titles that tell potential readers, and Google, what your posts are about.
12. Notice which of your posts are popular; write more like them!
Slide 24#12NTCblogplan
24Thursday, April 5, 2012
Contact me with your questions!
Slide 25#12NTCblogplan
Britt Bravo
www.brittbravo.com
Twitter: @bbravo
http://havefundogood.blogspot.com
http://vegcookbookclub.com
25Thursday, April 5, 2012
Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad!
or Online #12NTCblogplan www.nten.org/ntc/eval
26Thursday, April 5, 2012