how to create a blog without "writing" one
DESCRIPTION
Posterous and other new applications create blogs by aggregating interesting and relevant content from various sources - articles, videos, multimedia. The resulting product is a prolific, feature rich, social media optimized blog that is faster and easier to produce than a typical blog.TRANSCRIPT
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© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 1
The Lazy Blogger’s Guide to Blogging
-or-
Posterous is the new blog
Pat Kitano
Domus Consulting Group
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First,open a Posterous account
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Posterous allows you to post any article, video, slideshow onto your Posterous “blog” in 1-2 clicks
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A Posterous Blog looks like a blog
Example: Steverubel.com
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But it’s much simpler to post articles
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Here’s how…
Suppose you’re in mortgages
Search for news on mortgages
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Find a good article and click on the “Share on Posterous” bookmarklet
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You can have more than one Posterous blog to share various articles
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One click and the article is posted
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And it looks like this…
the title of the article links back to the original
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It takes 2-5 minutes to add each blog article
Lots of “domain names” still available on Posterous,
grab them now
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Of course, you can write your own blog articles, or add commentary to your posts
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Posterous articles can be distributed automatically across the social media so your blog is easy to find…
better than SEO
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You can place the Posterous blog under your own domain name
http://posterous.com/help/custom_domain
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Instructions to add the Posterous bookmarklet to your browser bar are obscure, so we’re showing you here…
http://posterous.com/help/bookmarklet
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If you like Posterous, you might also try out Tumblr or Evernote
Both facilitate one click article /
media posting
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Question:
Why develop a blog based on aggregating articles?
• Faster• Current• Can develop a more prolific blog• Add value to your readers
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Implications for Blogging • If you have the
talent and commitment to blog, do it• If you want to provide valuable information to your clients without writing blog articles, Posterous is a good method
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Domus Consulting Group
Pat Kitano
[email protected](415) 320-2844