how to control your first impression online
Post on 18-Oct-2014
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DESCRIPTIONPeople are Googling you. Do you know how to take control of what shows up when they do? This presentation will take you through the basics of online reputation management, including the importance of your web presence and specific steps you can take to begin to improve it.
Just Google MeHow to control your first impression on the web.
How important is your online presence? 1 BILLION75%names are Googled every day of HR departments are requiredto research candidates online
Very important:380 million people Google their own name or someone elses name every day. For people in job market, 75% of HR departments are required to research them online before hiring them.3
In fact, BrandYourself started when my co-founder Pete couldnt get an internship because employers were Googling him and finding... A criminal with the same name
The REAL Pete Kistler, NOT a criminalINSTEAD OFBut, its not just about suppressing negative content to protect your reputation
NEGATIVE CONTENTIts just as important to promote positive content that helps your reputation
POSITIVE CONTENTGood results help you just as much as bad results hurt you.
7The problem is, if you are like most people, youll find negative, irrelevant, or useless information. Even though it is crucial to have a positive online presence, most people have no idea how to put their best foot forward. BrandYourself solves that problem.7Most of you are probably not represented by well-branded content about yourselves online.Most of you fall into 1 of 3 categories
The Problem:8The problem is, if you are like most people, youll find negative, irrelevant, or useless information. Even though it is crucial to have a positive online presence, most people have no idea how to put their best foot forward. BrandYourself solves that problem.8
the negative category
the irrelevant category
or the hey, thats not me categoryPretend youre a hiring managerYou have three potential employees:
Building content you want employers to find1. Build a personal siteWordpressWeebly Blogger
There are so many free and easy ways to build a site.These rank highest:Our Recommendation:WordPress (flexible design, very SEO friendly)
TumblrAbout.Me Many others
14Fill it with relevant content about YOUTip: Use your real name wherever you can
2. Get on Social NetworksSearch engines love ranking social networks high because they are credible and constantly updated.
3. Start blogging Unless you are an objectively terrible writer with no intention to improve, you should be writing blog posts.
Volunteer to write for places like Huffington Post. Tip: Subscribe to relevant RSS feeds in your interests and write one reaction a week.
4. Post interesting content:
Keep it clean or keep it privateKeep in mind: Nothing is really private online.
Ensuring your content is visible (SEO tactics)WRONGBecause, search engines make mistakes.
If I build all this content, Google will automatically find, right?There are a few reasons why content wont rank in search engines
Search engines dont understand what its aboutSearch engines dont think its a credible sourceSearch engines simply cant find itSolution: SEOSearch Engine Optimization is the process of creating or improving content to make sure it shows up as high as possible for a specific keyword (YOUR NAME).
SEO Basics: Factors You Should Understand
On-Page SEOOff-Page SEOArchitecture/StructureKeyword/ContentRelevancy: Keep it active
LinksSocial SharingCosts about $10 per yearMake sure you use yourname.com or some variation with your name in it (petekistleronline.com)Register it for as long as possible (2 years or more)Even if you dont plan on using it immediately, it keeps someone else from taking itWhere to get your domain: GoDaddy.comStep 1: Get Your Domain Name
Step 2: Structure Your Site WellMake sure your name exists in all of these places and youll be off to a good start:
Tip: Use WordPress All-in-one-SEO-Pack plugin Title of website Headline of each page Navigation
Step 3: Use your REAL nameGood:
Step 3: Use your REAL nameStep 4: Link all your content together
Let search engines know they are all voting for each other to rank high
Managing the Process with BrandYourself
Look great when clients, colleagues and employers Google you.
BrandYourself started when my co-founder Pete couldnt get an internship because employers were Googling him and finding... A criminal with the same name
The REAL Pete Kistler, NOT a criminalINSTEAD OF
Online Reputation Management is the process of filling your first page of Google with positive, relevant content you control.
Turn ThisInto This Users simply submit the links they want showing up at the top of Google for their name
Our software immediately analyzes that link and provides specific steps you can take to make it show up higher
For example, here are all the steps to make this LinkedIn profile show up higher:
Once you submit links, you can track them as they improveAnd get alerts when things change on your first page
Users can also build a BrandYourself profile thats optimized to show up high for your name in Google
*This is an example profile. Not an actual user
Once you have a BrandYourself profile, we can show you who is Googling you