how to conquer your post-election data chaos with the cicero api
DESCRIPTION
This presentation has minimal words and lots of visuals (like any good presentation, though less interesting on slideshare!). If you would like to see the slides in context with audio, watch the Youtube video at: http://www.youtube.com/watch?v=B03WDe41uQg Held on December 14, 2012, this webinar takes a look at five "data chaos" factors that many nonprofits and political advocacy groups are facing after the 2012 US elections. For each, we discuss ways that organizations can mitigate these challenges through district-matching, spatial analysis, technology, and the Cicero API for address-based elected official contact information. For more info, visit http://www.azavea.com/ciceroTRANSCRIPT
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340 N 12th St, Suite 402Philadelphia, PA 19107
www.azavea.com/cicero
How to Conquer Your Post-Election Data Chaos with Cicero
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About Us
Andrew ThompsonCommunity [email protected]
Maya GutiérrezProduct Manager, Elections & [email protected]
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About Azavea
• Founded in 2000
• 30 people
• Based in Philadelphia
– Boston office
• Geospatial + web + mobile
– Software development
– Spatial analysis services
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Research-Driven• 10% Research Program• Academic Collaboration
B Corporation• Pro Bono Program• Donate share of profits• Projects w/ Social Value• Open Source
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Clients, Industries and Partners
• Social and Human Services• Arts and Humanities• Elections & Politics• Land and Water Conservation• Public Health• Economic Development• Public Safety• Municipal Services
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Agenda
• Brief Cicero Overview
• 5 “Data Chaos” Factors:
– New Officials-Elect and New Districts
– Fewer emails, more forms, more social media
– Matching constituents to legislators for events
– National, state, and local level changes
– Make your issue relevant to new audiences
• Questions
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An API and batch-geocoding servicefor
address-based district matching andpublic official contact information
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API: GeocodingAssign latitude/longitude coordinates to your addresses
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API: District MatchingUse address-level geocoding - the most precise (and easiest!) method of geocoding - for your district matches
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Post-Election Data Chaos Factor #1:
New Officials-Elect and New Districts
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We all know who won the election…
Image credits:Ann Wagner – Wikipedia.orgBarack Obama – WhiteHouse.gov, through Cicero APIBrian Sims – www.legis.state.pa.us
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…but do you know where?
Congressional District 5
Congressional District 382nd Drive and Cascade HwyClackamas, OR 97015
http://gov.oregonlive.com/Congress/districts/
Previous Congressional Districts
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…but do you know where?
Congressional District 3
Congressional District 5
82nd Drive and Cascade HwyClackamas, OR 97015
http://gov.oregonlive.com/Congress/districts/
New Congressional Districts
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Even if the incumbent won, your constituents’ representatives
have changed!
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How can Cicero help?
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Updated year round by hand
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Azavea’s Redistricting Background
http://www.redistrictingthenation.com/whitepaper.aspx
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Post-Election Data Chaos Factor #2:
Fewer officials with public emails,More officials with contact forms,More officials with social media
1. New Officials-Elect and New Districts
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Example: Robert Brady, PA-1
https://brady.house.gov/contact-me/email-me
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Example: Robert Brady, PA-1
https://brady.house.gov/contact-me/email-me
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Example: Robert Brady, PA-1
https://brady.house.gov/contact-me/email-me
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…meanwhile, social media is gaining importance…
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Same Example: Robert Brady, PA-1
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Effective at the Local Level
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How can Cicero help?
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We keep track of it all!
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Staterep.me
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Post-Election Data Chaos Factor #3:
Matching Constituents with Legislators for In-Person Advocacy
Events
1. New Officials-Elect and New Districts2. Fewer emails, more forms, more social
media
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In-Person Advocacy Works
Image credits:midcountymemo.com,www.csba.com,www.hsvma.org
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…but it’s most effective when constituents are matched to their
officials!
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So how can you avoid this…
Image credits: BaltimoreBrew.com, Gottahaveit.com, Socialistworker.org
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…and do it this way instead…
Image credit: www.flickr.com/photos/prettycleverevents/5260913978
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…with this?
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Cicero Batch-Geocoding
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Step 1: Registration before event
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Step 2: Send your list to us
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Step 3: We’ll match attendees to officials!
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Post-Election Data Chaos Factor #4:
We didn’t just elect the President and US Congress…
1. New Officials-Elect and New Districts2. Fewer emails, more forms, more social
media3. Matching constituents to legislators for
events
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Local, state level officials
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They affect you, but are covered far less
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Just after an election is the perfect time to engage
constituents and let them know!
…How can Cicero help?
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Cicero Started from a Local Need
Image credit: neastphilly.com
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We’ve Since Expanded
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Post-Election Data Chaos Factor #5:
Making your issue relevant
1. New Officials-Elect and New Districts2. Fewer emails, more forms, more social
media3. Matching constituents to legislators for
events4. National, State, and Local level changes
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Whole ton of causes!
Image credits:sparkaction.org, washingtonpost.com, cbsnews.com, thinkchangepakistan.wordpress.com, trinaisakson.com
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Why pick yours?
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How is this part of Data chaos?
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People care about where they live!
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Neighbors, Local Environment, Schools
Image credits: southphillyblocks.org,parade.com, wikipedia.org
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And Cicero can help with…
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Watersheds, Schools, Police, Census
Image credits: twitter.com/phillypolice,census.gov, studentsinaction.org
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Using Spatial Analysis for Advocacy
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5 Factors:
1.New Officials-Elect and New Districts2.Fewer emails, more forms, more social media3.Matching constituents to legislators for events4.National, State, and Local level changes5.Making your issue relevant to new audiences with spatial analysis
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Questions?
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About Us
Andrew ThompsonCommunity [email protected]
Maya GutiérrezProduct Manager, Elections & [email protected]
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340 N 12th St, Suite 402Philadelphia, PA 19107
www.azavea.com/cicero
How to Conquer Your Post-Election Data Chaos with Cicero