how to communicate with a public that may have low...
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How to communicate with a How to communicate with a public that may have Low public that may have Low
Literacy and Limited English Literacy and Limited English ProficiencyProficiency
Anne MorrisAnne MorrisPBS&JPBS&JSenior Project ManagerSenior Project ManagerCommunity Impact Assessment ConferenceCommunity Impact Assessment ConferencePhoenix, Arizona June 7, 2005Phoenix, Arizona June 7, 2005
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What is the regulatory basis?What is the regulatory basis?
EO 12898 Environmental Justice EO 12898 Environmental Justice –– identify and address disproportionately high and adverse human health or environmental effects of its programs, policies, and activities on minority populations and low-income populations EO 13166 Limited English Proficiency EO 13166 Limited English Proficiency –– provide meaning provide meaning access to decisionaccess to decision--making informationmaking informationTitle VI of the Civil Rights Act of 1964 Title VI of the Civil Rights Act of 1964 –– prohibit prohibit discrimination based on race, color and national origindiscrimination based on race, color and national origin
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What is literacy?What is literacy?
National Literacy Act that defined literacy as:National Literacy Act that defined literacy as:An individualAn individual’’s ability to read, write, and s ability to read, write, and speak speak in Englishin English, and compute and solve , and compute and solve problems at levels of proficiency necessary to problems at levels of proficiency necessary to function on the job and in society, to achieve function on the job and in society, to achieve oneone’’s goals, and develop ones goals, and develop one’’s knowledge and s knowledge and potential.potential.
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The state of literacy in the USThe state of literacy in the US
Percentage of adult population reading
below 5th grade level30% or greater 20% to 30% 15% to 20%10% to 15%
Source: National Institute for Literacy (1998)
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Arizona Level 1 Low LiteracyArizona Level 1 Low Literacy
Apache County (41%)Apache County (41%)Navajo County (32%)Navajo County (32%)Santa Cruz County (39%)Santa Cruz County (39%)
Avondale City (30%)Avondale City (30%)Douglas City (48%)Douglas City (48%)Nogales City (49%)Nogales City (49%)Sun City (30%)Sun City (30%)
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What low literacy correlations were What low literacy correlations were identified by the National Adult identified by the National Adult
Literacy Survey (1992) Literacy Survey (1992) PovertyPoverty –– 43 percent of adults with Level 43 percent of adults with Level 1 Literacy skills were living in poverty1 Literacy skills were living in povertyWelfareWelfare –– 75 percent of Food Stamp 75 percent of Food Stamp recipients had Level 1 and Level 2 Literacyrecipients had Level 1 and Level 2 LiteracyIncomeIncome –– Adults with Level 1 Literacy Adults with Level 1 Literacy skills earned a median income that was skills earned a median income that was approximately 35 percent of those with approximately 35 percent of those with Level 5 LiteracyLevel 5 Literacy
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These are also correlations for These are also correlations for limited English proficiencylimited English proficiency
Employment StatusEmployment Status –– Adults with Level 1 Adults with Level 1 Literacy skills worked an average of 19 Literacy skills worked an average of 19 weeks per year, compared to 44 weeks weeks per year, compared to 44 weeks per year for those with Level 5 Literacy per year for those with Level 5 Literacy skillsskillsCrimeCrime –– 70 percent of those in penal 70 percent of those in penal institutions had Level 1 and Level 2 institutions had Level 1 and Level 2 Literacy skillsLiteracy skills
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The strongest correlation to The strongest correlation to low literacy and low literacy and
limited English proficiency limited English proficiency is is INCOMEINCOME
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What percent are lowWhat percent are low--income?income?
0
5
10
15
20
25
30
white (nh)blackhispanicasian/piai/another
8.1
24.922.6
12.8
25.7 24.4
2000 U.S. Census
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How many are lowHow many are low--income?income?
white (nh)blackhispanicasian/piai/alother
15.4 million
8.1 million
7.8 million
1.3 million
0.6 million
3.7 million
2000 U.S. Census
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How can you access reliable How can you access reliable low literacy numbers/percents low literacy numbers/percents
at subat sub--state levels? state levels?
National Institute for LiteracyNational Institute for Literacy’’s publication s publication The State of Literacy in America: The State of Literacy in America: Estimates at the Local, State and National Estimates at the Local, State and National Levels Levels (1998) provides information by (1998) provides information by county and municipalities over 5,000 county and municipalities over 5,000 http://www.nifl.gov/reders/reder.htmhttp://www.nifl.gov/reders/reder.htm
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30% of adults 30% of adults (16 years old and older) (16 years old and older) read below read below 55thth grade level grade level Red 30%+ (49)
Orange 20%-30% (28)
Yellow 15%-20% (2)
Gray not available (3)
National Institute for Literacy (1998)
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Where do you find literacy Where do you find literacy indicators/surrogates ?indicators/surrogates ?
US CensusUS CensusUS DOE National Center for Education US DOE National Center for Education StatisticsStatisticsGreat SchoolsGreat Schoolsindividual state individual state ““Report CardsReport Cards””Modern Language AssociationModern Language Associationindividual state individual state ““Office of Research and Office of Research and StatisticsStatistics””
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US DOA Food Stamp ProgramUS DOA Food Stamp ProgramUS DHUD Section 8 HousingUS DHUD Section 8 HousingUS DHUD Public and Indian HousingUS DHUD Public and Indian Housing
Individual county and MPO initiatives Individual county and MPO initiatives
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www.census.govwww.census.govrace and ethnicityrace and ethnicityeducational attainment educational attainment below poverty families and individualsbelow poverty families and individualsoccupied units with zero vehiclesoccupied units with zero vehiclesthose that speak a language other than those that speak a language other than English at homeEnglish at hometime leaving home to go to work for workers time leaving home to go to work for workers 16+ years16+ years
US CensusUS Census
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Persons 25 years old and older with less than 9 years of
school
Percent of persons below poverty level
Percent of occupied
housing units with no vehicles
available
Ability to comprehend
written material
Ability to own a computer or subscribe
to a newspaper
Ability to get to a meeting
2000 U.S. Census
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http:www.nces.edu.gov/ccd/schoolsearchhttp:www.nces.edu.gov/ccd/schoolsearch//race and ethnicity of studentsrace and ethnicity of studentsstudents eligible for Free and Reduced Price students eligible for Free and Reduced Price Meals programsMeals programsmigrant studentsmigrant students
Talk to the principal of the elementary Talk to the principal of the elementary schools in your project area about the schools in your project area about the literacy level of the parentsliteracy level of the parents
US DOE National Center for US DOE National Center for Education StatisticsEducation Statistics
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National Center for Education Statistics
652 Students
548 Low-income
84.0 %
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Great SchoolsGreat Schools
www.GreatSchools.net www.GreatSchools.net race and ethnicity of studentsrace and ethnicity of studentsstudents eligible for Free and Reduced Meals students eligible for Free and Reduced Meals ProgramsProgramslimited English proficiency studentslimited English proficiency studentsreading scoresreading scoresdetailed information on CA, AZ, TX, FL and detailed information on CA, AZ, TX, FL and WA schoolsWA schools
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Alta Vista Elementary School, Phoenix (2002-2003)
GreatSchools.net
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Individual StateIndividual State’’s s ““report cardreport card””
Each state is required to provide Each state is required to provide information on each public school and information on each public school and their studentstheir students
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www.mla.orgwww.mla.orgtop 30 languages spoken by number of top 30 languages spoken by number of speakers in each county and zip codespeakers in each county and zip codeage of speakers for each of the top 30 age of speakers for each of the top 30 languages spoken in each county and zip languages spoken in each county and zip codecode
Modern Language AssociationModern Language Association
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Spanish speakersSpanish speakers
By county By zip codeModern Language Association
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Individual State AgenciesIndividual State Agencies
State agency that supplies research and State agency that supplies research and statistics statistics –– medicaid, food stamp, medicaid, food stamp, supplementary Social Security and supplementary Social Security and temporary assistance for needy families temporary assistance for needy families recipients by census tracts recipients by census tracts
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Charlotte County Charlotte County –– Punta Gorda MPO Punta Gorda MPO identified all singleidentified all single--family units assessed family units assessed at $25,000 or less at $25,000 or less
Charlotte County – Punta Gorda MPO
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http://www.hud.gov/apps/section8/index.cfmhttp://www.hud.gov/apps/section8/index.cfmHUD apartment complexes that take Section 8 HUD apartment complexes that take Section 8 vouchers by county and cityvouchers by county and city
http://hud.esri.com/egis/http://hud.esri.com/egis/Public and Indian Housing Public and Indian Housing
Maps with locations and information about all HUD Maps with locations and information about all HUD apartment complexesapartment complexes
US DHUD Section 8 HousingUS DHUD Section 8 Housing
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U.S. Department of Housing and Urban Development
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HUD projectsHUD projects
Multifamily, Elderly/Disabled and IRS Low Income PropertiesU.S. Department of Housing and Urban Development
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USDA Food StampsUSDA Food Stampswww.fns.usda.gov/cga/Contacts/FieldOffices/www.fns.usda.gov/cga/Contacts/FieldOffices/
list of businesses and locations that take Food list of businesses and locations that take Food Stamps by countyStamps by county
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Meet with representatives of the county adult and community education agencyEnglish as a Second Language agencySocial Services agencyEmployment Security agency representatives
Suggested ContactsSuggested Contacts
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Where do you find local Where do you find local informationinformation
county and city calendar of local eventscounty and city calendar of local eventsChamber of Commerce membership listChamber of Commerce membership listCollege international student associationsCollege international student associationsmilitary base Public Information Officermilitary base Public Information OfficerYellow pagesYellow pages
Ministerial associationMinisterial associationnonnon--English faithEnglish faith--based servicesbased servicesethnic restaurantsethnic restaurantsattorneys that provide immigration, green attorneys that provide immigration, green card and visa servicescard and visa services
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Surf the webSurf the web
http:www.shgresources.com/ http:www.shgresources.com/ list radio stations, newspapers and television list radio stations, newspapers and television stations by city by typestations by city by type
http://www.codetalk.fed.us/nationalmap.html http://www.codetalk.fed.us/nationalmap.html list of all Native American tribeslist of all Native American tribes
www.mobilehomeparkstore.com/list.htmwww.mobilehomeparkstore.com/list.htmlist of manufactured home communities by citylist of manufactured home communities by city
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What special approaches need to What special approaches need to be used to achieve outreach with be used to achieve outreach with low literacy and limited English low literacy and limited English
proficiency populations?proficiency populations?
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Look for clues that people canLook for clues that people can’’t read t read English or another languageEnglish or another language
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Clues to look and listen forClues to look and listen for
““II’’ll sign us all inll sign us all in””““I left my glasses at homeI left my glasses at home””““I need to take the comment sheet home I need to take the comment sheet home and think about the project then Iand think about the project then I’’ll mail it ll mail it backback””““I want to tell you what I thinkI want to tell you what I think””““Tell me how this will affect meTell me how this will affect me””
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Recognize a signRecognize a sign--in sheet can in sheet can be a barrierbe a barrier
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Explain the project to small Explain the project to small groupsgroups
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Train staff members and use residents Train staff members and use residents from the neighborhoodfrom the neighborhood
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Use neighbors to talk to neighborsUse neighbors to talk to neighbors
Jumetta Posey – Neighborhood Solutions
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Talk with the elders about historyTalk with the elders about history
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Provide chairs, tables and food for the Provide chairs, tables and food for the meetingsmeetings
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Ask neighbors to bring neighborsAsk neighbors to bring neighbors
Jumetta Posey – Neighborhood Solutions
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Have a mobile set up ready with Have a mobile set up ready with cookies and drinkscookies and drinks
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Turn a meeting into a social Turn a meeting into a social occasionoccasion
Jumetta Posey – Neighborhood Solutions
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Be aware that public meetings may not Be aware that public meetings may not even be a part of their culture and even be a part of their culture and government may have a negative government may have a negative
connotationconnotation
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Use public involvement games Use public involvement games
Jacky Grimshaw – Center for Neighborhood Technology
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Have meetings in schoolsHave meetings in schools
Esmeralda Garcia – Moore, Iacofano, Goltsman, Inc.
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Have meetings for individual Have meetings for individual groupsgroups
Marie Keister – CH2MHill
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What are the best ways and What are the best ways and locations to contact and interact locations to contact and interact
with low literacy and limited with low literacy and limited English proficiency populationsEnglish proficiency populations
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Talk to local formal and informal Talk to local formal and informal leadersleaders
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Get local mayors to helpGet local mayors to help
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Talk to business owners and Talk to business owners and store managersstore managers
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Talk with elementary principalsTalk with elementary principals
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Form alliances with organizations Form alliances with organizations already in the communityalready in the community
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Visit a senior centerVisit a senior center
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Get police to hand out Get police to hand out brochuresbrochures
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Meet them in their churchesMeet them in their churches
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Piggyback on a volunteer Piggyback on a volunteer fire station supperfire station supper
Kentucky Transportation Cabinet
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Attend scheduled and special events, Attend scheduled and special events, fairs and sporting activitiesfairs and sporting activities
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Piggyback on a PTA/PTO Piggyback on a PTA/PTO meetingmeeting
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Piggyback on planned social Piggyback on planned social eventsevents
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Piggyback at a local fairPiggyback at a local fair
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Identify grocery stores and discount Identify grocery stores and discount storesstores
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Go to grocery stores that take Go to grocery stores that take food stampsfood stamps
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Set up in WalSet up in Wal--MartMart
Judy Meyer – Public Information Associates
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Go to the local breakfast hangoutGo to the local breakfast hangout
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Visit the laundromatVisit the laundromat
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Use word of mouth, radio, television, Use word of mouth, radio, television, newspapers, magnets and the moviesnewspapers, magnets and the movies
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Use targeted newspapersUse targeted newspapers
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Use radio call-in shows
Miami-Dade County MPO
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Use local TV
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Use local cable TVUse local cable TV
Elizabeth Rockwell – Miami-Dade County MPO
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Conduct oneConduct one--onon--one interviewsone interviews
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Sit with a bus driverSit with a bus driver
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Use bilingual teamsUse bilingual teams
Jumetta Posey – Neighborhood Solutions
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Talk on their front stepsTalk on their front steps
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Visit the local service stationVisit the local service station
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Sit in their living roomSit in their living room
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Stop at the playgroundStop at the playground
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Talk by the side of the roadTalk by the side of the road
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Visit their roadside standVisit their roadside stand
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Talk in their gardenTalk in their garden
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Talk on a front porchTalk on a front porch
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Involve school studentsInvolve school students
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Use 3Use 3rdrd graders to test surveysgraders to test surveys
Kentucky Transportation Cabinet
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Use 5Use 5thth graders to bring back graders to bring back information from parentsinformation from parents
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Use 9Use 9thth graders for longgraders for long--range range planningplanning
Volusia County MPO
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Let the public choose the time, place Let the public choose the time, place and size of the meetingand size of the meeting
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Meet after Wednesday night Meet after Wednesday night prayer meetings prayer meetings
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Have Spanish only meetingsHave Spanish only meetings
Jumetta Posey – Neighborhood Solutions
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Divide large meetings into small Divide large meetings into small groupsgroups
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Use interpreters and translated Use interpreters and translated materialsmaterials
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Explain noise using blendersExplain noise using blenders
Jumetta Posey – Neighborhood Solutions
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Use headphonesUse headphones
Jumetta Posey – Neighborhood Solutions
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Use native interpretersUse native interpreters
Alaska DOT
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Play public involvement gamesPlay public involvement games
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Play Strings and Ribbons with a Play Strings and Ribbons with a church groupchurch group
Volusia County MPO
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Play Strings and Ribbons with a Play Strings and Ribbons with a visually handicapped groupvisually handicapped group
Volusia County MPO
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Communicate the result of Communicate the result of Transopoly with sign languageTransopoly with sign language
Jacky Grimshaw – Center for Neighborhood Technology
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Use a variety of visual techniquesUse a variety of visual techniques
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Use a colored TUse a colored T--shirt for project shirt for project team visibilityteam visibility
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Use a project Use a project TT--shirt and ID shirt and ID badge for staff badge for staff
safetysafety
Jumetta Posey – Neighborhood Solutions
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Use a continuous loop videoUse a continuous loop video
Mississippi DOT
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Use symbols and let them write on Use symbols and let them write on your mapsyour maps
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Use color for the alternativesUse color for the alternatives
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Use typical section renderingsUse typical section renderings
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Use before and after photosUse before and after photos
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Use visualizationsUse visualizations
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Bottom line Bottom line -- We must establish We must establish communication at their levelcommunication at their level
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Thank youThank you