Better thinking. Better experiences. Better results.TM

It’s a woman’s world (wide web)

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Women are now the dominant demographic on the internet. They constitute 63% of online shoppers and influence 80% of household spending.

Women are into community aspects of the web - not technology

Online growth opportunities for the beauty industry

» Projected industry growth of 25% in 2007

» Beauty buyers spend on average 8.2 hours per week online and have been online for a mean of 3.9 years

» Women use multiple channels to make their purchase

» Are more willing to trial new things and believe that ads are a good way to learn about products

» Spend an average $83/year on beauty products online

Beauty Buyers shop and buy online

Online ads play a role helping women buy new products

What do women care about online?

» Ease of use» Trust, performance, security and reliability» How a site looks and the visual cues used to support the

content» Consistent messaging across channels» Community aspect» Unbiased information

Creating a compelling online experience for women

Step 1. Walk a mile in your customers’ shoes

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.QuickTime™ and a

TIFF (Uncompressed) decompressorare needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Create a blueprint and test with users

Bringing the site to life

Better thinking. Better experiences. Better results.TM