how to champion ideas - aea boston
TRANSCRIPT
How To Champion Ideas (Back At Work)
Scott Berkun, Author – scottberkun.com - @berkun - #AEABOS
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The real designer is the person with the power to make decisions
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5 popular books written over ten years. Crafting 10 hours of experience is the biggest creative challenge I can imagine.
scottberkun.com/books - @berkun
1. The user experience of user experience events
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ATTENTION-O-METER
11AEA 2013 - https://www.flickr.com/photos/zeldman/8610866788/in/set-72157633138762801
12AEA 2013 https://www.flickr.com/photos/bebop-designer/8612941018/in/pool-aeaseattle13/
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15AEA 2013 https://www.flickr.com/photos/zeldman/8613206743/in/pool-aeaseattle13/
16AEA 2013 https://www.flickr.com/photos/zeldman/8613206743/in/pool-aeaseattle13/
17AEA 2013 https://www.flickr.com/photos/zeldman/8613206743/in/pool-aeaseattle13/
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2. Staying connected helps you champion ideas
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When an event is over, your chance to network and connect ends
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Halfmeet: a person who you almost started a friendship with at an event
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Halfhook: a person you almost hooked up with at an event
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5 non-slimy networking tricks
▪ Ask everyone you like for a business card ▪ Saying thank you starts a conversation ▪ Post your notes from sessions during the
event - attracts people to you ▪ Be active on twitter to find outgoing people ▪ If you use LinkedIn, write something
personal
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35http://www.hashtags.org/analytics/aeabos/
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This:
Really means:
Speakers love people who ask them thoughtful questions about their
presentation
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Keep the fire burning
▪ Find your local UX Happy hour ▪ Casual drinks and chats with like minds ▪ http://www.uxhappyhour.com/
▪ Start your own: monthly booze is magical ▪ Follow @aneventapart / @alistapart
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Unofficial AEA Happy Hour
where: Champions bar when: as soon as this talk is over
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3. What to champion? (lessons learned)
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Events are abstractions, but
your life is specific
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Min/Max Note Taking
▪ You won’t remember much in a week ▪ You won’t return to the slides ▪ You need to capture reflections TODAY !
▪ 5 bullets per talk ▪ note links and references ▪ Post a summary on your blog (tweet it) ▪ Post it at work / share with your boss
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Lesson Learned Problems it can solve in my
organization
Projects or people with that problem
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Lesson Learned Problems it can solve in my
organization
Projects or people with that problem
Responsive Typography can save the world
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Good UX generates revenue
We have ludicrous amounts of company debt
Our financially inept company founders
We can make mobile devices smart about gaps
experiment with closing gaps
Clients with multi-device use cases
50% of ads are clicked by accident
rethink advertising based projects
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Carousels are evil incarnate and people using
them should have their own level of hell
Fire people who even refer to the Mad Men scene with Draper pitching
Carousel.
Fred’s client was asking for one? (can clients pay us
from hell?)
A month later has anything changed?
4. How to Champion An Idea
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1. Get Idea 2. Build It 3. Ship It
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Maurice Koechlin and Émile Nouguier
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Maurice Koechlin and Émile Nouguier had to convince Stephen Sauvestre to work on their design
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All three had to convince Eiffel to use their combined design contributions for the 1889
World’s Fair
"We, writers, painters, sculptors, architects …protest with all our strength, with all our indignation in the name of slighted French taste, against the erection … of this useless and monstrous Eiffel Tower … “ - Committee of 300, Le Temps, 1887
"this truly tragic street lamp" (Léon Bloy) "this belfry skeleton" (Paul Verlaine) "this mast of iron gymnasium apparatus, incomplete, confused and deformed" (François Coppée)
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1. Get Idea 2. Build It 3. Ship It
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1. Get Idea 2. Convince person who has power to build it 3. Build It 4. Ship It
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1. Get Idea 2. Convince person who has power to build it 3. Build It 4. Convince person who has power to ship it 5. Ship It
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1. Get Idea 2. Convince client 3. Convince client’s management 4. Convince their marketing executives 5. Convince your team to build it faithfully 6. Build It 7. Convince person who has power to ship it 8. Ship It
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1. Get Idea 2. Convince client 3. Convince client’s management 4. Convince their marketing executives 5. Convince your team to build it faithfully 6. Build It 7. Convince person who has power to ship it 8. Ship It
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▪ The Big Dig: most expensive highway project in U.S. history
▪ Planning began in 1982 ▪ Construction 1991 to 2006 ▪ 118 contracts / 5000 workers at peak of
construction ▪ $14.6 billion ($22 billion)
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5. Don’t shoot yourself or get shot
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CHAMPION
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EASY TARGET
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Thinking In Frames
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CHARM
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CHARM IS DESIGNED
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CHARM DEPENDS ON CONTEXT
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“HERE IS SOMETHING YOU SHOULD BE
DOING”
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“HERE IS SOMETHING YOU SHOULD BE
DOING”
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“HERE IS SOMETHING THAT WILL SOLVE YOUR PROBLEM”
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“HERE IS SOMETHING THAT WILL SOLVE YOUR PROBLEM”
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“HERE IS SOMETHING THAT WILL INCREASE
REVENUE”
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“HERE IS SOMETHING THAT WILL SAVE YOU
TIME”
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“HERE IS SOMETHING THAT WILL MAKE YOU SMARTER / BETTER /
HAPPIER”
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“HERE IS SOMETHING THAT WILL HELP YOU
GET PROMOTED”
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“HERE IS SOMETHING THAT WILL HELP MEGET MORE POWER”
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6. How to convince your boss (or client or partner or…)
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A: Progress is Change B: Leaders like Status Quo, Resist Change A + B = Leaders resist progress
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How To Convince Your Boss
▪ Be awesome at your job ▪ Get support from an influential coworker ▪ Get advice from your network ▪ Plan a trial, including how to evaluate ▪ Pitch it ▪ Do it awesomely ▪ Repeat
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http://bit.ly/bossnewthings
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Photo credits
▪ Friends - http://www.sxc.hu/photo/1174716 ▪ Choir - http://www.sxc.hu/photo/482355 ▪ Happy friends - http://www.sxc.hu/photo/1362732 ▪ Social Media - http://www.thedrum.com/uploads/
drum_basic_article/119547/main_images/social_media_0.jpg
▪ Meter background: http://www.axtell.com/meter_nonums.jpg
▪ Messy desk: http://www.sxc.hu/photo/229203 ▪ Eiffel blueprint: http://boingboing.net/filesroot/
eiffeltourblueprint.jpg
Thank You.
Unofficial post AEA happy hour starts now
at the bar
@berkun / #aeabos scottberkun.com
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EiffelSauvestre