how to capitalize on food waste: grumbl (app intro "flipbook" pitch)
DESCRIPTION
food waste applicationTRANSCRIPT
Monetize on food waste.
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That’s me!
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Good + Not-so-Good
$165 Billion of Food Waste
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Not-So-Good News
Excess Food Supply + Edible
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= Food Waste
44%
56%
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$165 Bil
44%
56%
Excess Food
Inventory
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$165 Bil
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Good News
Monetize on food waste.
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What happens to food waste?
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What happens to the excess food?
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Toss!
• Lost $$!
• Toxic gas
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What happens to the excess food?
Toss! Donate!
• Lost $$!
• Toxic gas
• Lost $$!
• Logistics/Time
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What happens to the excess food?
Toss! Donate! Traditional !Sale
• Lost $$!
• Toxic gas
• Lost $$!
• Logistics/ Time
• Space / Time !
• BRAND devalued
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What happens to the excess food?
Toss! Donate! Traditional !Sale
• Lost $$!
• Toxic gas
• Lost $$!
• Logistics/ Time
• Space / Time !
• BRAND devalued ?
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What happens to the excess food?
• Added Revenue • New Foot Traffic • Zero Added Infrastructure • Secure Brand ID
Benefits for businesses
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Monetize on food waste.
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Real-time, location based, quick sale app
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THE RETAILER
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THE USER
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“This is literally genius.” Z. Damato, Founder of $3.5Mil Midwest Food distribution company
“Sign us up! There’s strong a need for this.” J.B., Store Leader, globally renown sustainability grocer featured by Rolling Stones
“This is just what’s needed.” A. L., Founder of major food market distributor
“Wow. This is incredible. It makes total sense.” Francisco, Grocer of Whole Foods Market
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in.gredients StoreStore Leadership,
College of TechnologyPurdue UnviersityDean Bertoline,
SuperValue Former zero-waste lead,
Software for Good founder and CEO
… continued.
SUPPORTERS
Who are we?
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TECH + FOOD experts
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• Former Apple + Microsoft • 2 Successful Apps • Food distribution company
$3.5Million in <4 years
Collectively….
Next steps…
• Purchase data storage • User acquisition • Field research + deploy beta • (continued)
Monetize on food waste.
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Available for iOS + AndroidEarth Day 2015
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Bold Idea? Jobs? Execution? Team? Diversity?
Monetize on food waste
Multi-Billion$ improved economy
Strategic!partnerships
and beta
Apple, Microsoft,
Food expert
2 Females!2 Males!
Global team
QUESTIONS?
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What makes this app different?
• Monetization on food waste • Not a marketplace app
rather, flash “deals” on excess food • Brand ID security
TOP 3 REASONS
What would you do with $100K?
• Purchase data storage • User acquisition • Field research + deploy beta
in.gredientsEntrepreneur Magazine,
LA Times, Business Insider, Forbes, ABC News, Huffington Post,
The Rolling Stones…etcover 20K collective social media followers
GRUMBL. beta Team
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What would you do with the $100K?
What makes you think the world is “ready?”
(The increasing global awareness)
Why is THIS the team to make it happen?
• Launched 2 successful apps • Founded $3.5Mil food distribution business • Well networked & recognized
(TEDx, Apple winners) • Technical, business, and food experts • Support network = priceless.
GRUMBL. under TheGreenHabit
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Why is THIS the team to make it happen?
GRUMBL. Key Partners
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Key Advisors + Mentors
• Google - Design mentor - M.B. • Apple - Engineer - M.C. • Evernote - Software Engineer - S.G. • Founder of $3.5Mil Midwest Food
Distribution company - Z.D. • Featured Designer - Lindsey Fabrizio • 1000 year veteran to hunger - GRUMBL.
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Zachary Damato
• Founder, food distributor • $0 to $3.5Million revenue in <4 years • Served over 120 grocers, 150 corner stores,
and 110 schools; over 400 locations
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Local established nonprofit,
VEAP
Founder of Software for
Good
US zero-waste business council
Documentary Film makers,
Peg Leg Films
In.gredients store
Leadership
9000 monthly reaching food aide for food insecure
people in the Minneapolis area
Powered by technology, and partnered with
those who make the world a better
place. exp) Cystic Fibrosis Foundation, Minnesota Ovarian Cancer Alliance,
Fair Trade USA, and Second Harvest
Heartland.
First ever zero-landfill certification alliance includes partnership with Disney, support from Executive
Director, Sue Beets
Canadian producers, known
for sustainable action, globally
recognized
First publicly announced
package-free grocery store, global media coverage and
following
Key Partners
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Available for iOS + AndroidEarth Day 2015
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