how to build your twitter presence from scratch

© 2015 Patrick Bartl 1

How to build your

Twitter presence from scratch?

Patrick BartlManaging Consultant

Follow @bartlpatrick

https://twitter.com/bartlpatrick


Twitter is a social networking microblogging

service that allows registered members to

broadcast short posts called tweets.

Twitter members can broadcast tweets and

follow other users' tweetsby using multiple platforms and devices.


How to get started?


It’s like planning

an event at your place


Dress up!Invite the

neighbors

Grand

opening

1 2 3

Clean up 4


Dress up!

1 Complete your profile

Add your key characteristics as a short

description (max. 160 character) to let

people know what you stand for

Choose a professional photo (or logo) for

your profile and banner picture

Add your website and location information

Keep it updated


Invite the

neighbors

2 Build your followers… by following others

Follow your colleagues as well as leaders

in your organization that are on Twitter

Follow clients and business partners

Follow the leaders in your field from

around the world (e.g. by searching for

the hashtags common to your field)

Follow your competition

Use lists to group users & their tweets


Grand

opening

3a Create engaging tweets

Make sure to have catchy headlines

Make use of #hashtags to increase the

engagement rate, grow more followers,

and improve your reputation

Use sharable visuals – Tweets with

images receive 89% more favorites and

150% more retweets

@Mention influencers (e.g. based on

their Klout score) to get noticed


Grand

opening

3b Drive traffic & keep going

Tweet regularly (target >10x a day) and

reuse tweets – Twitter is not an inbox, but a

constant streem that goes past your online

consciousness attention

Join in conversations of people you follow

Be ready to put in the effort for the long haul

Consider the usage of tools to schedule

posts and manage your activities


Clean up

4 Quality > Quantity

Monitor your contacts and unfollow

inactive users and users that are not

relevant to you

Target a healthy ratio (>0.5) of the amount

of people following you and the amount of

people you follow to keep your timeline

clean and improve suggestions on Twitter

who to follow


Patrick BartlManaging Consultant

IBM GermanyNahmitzer Damm 1212277 Berlin

Email: [email protected]: www.linkedin.com/in/patrickbartl

Follow @bartlpatrick

https://twitter.com/bartlpatrick

how to build your twitter presence from scratch

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