©2012 by EliNext Group

How to Build Your Retail Portal within Your Budget

In the electronic world and “iEra” it’s wise to say:

those who don't go with the times, disappear

sooner or later. Thus, innovations play a

strategic role in the development of every

successful business. As for the retail industry, it’s

vitally important to display the online presence

and turn business website into a sales machine

as soon as possible. According to Forrester

Research, 192 million U.S. consumers only will

shop online in 2016.

©2012 by EliNext Group

How much should a business owner spend in order to

strengthen his competitive position, establish reciprocal

communication with customers, promote goods and

services and enhance revenue with the help of an

online retail portal? As a general rule, the budget

needed to set up your retail portal will highly depend

on the functionality and additional capabilities of your

website.

There are some common categories that help

determine how much it will cost to start up your retail

portal:

The quantity of data you need to post on the

website;

The number of pages your web-developer has to

create;

Preferable design and its complexity;

Special solutions for your business such as

shopping cart, integration with additional services

and more;

©2012 by EliNext Group

The scope of technical support, SEO optimization

and advertising.

Below is an approximate cost breakdown, arranged

according to the categories which are mentioned

above.

Small Business Website

It will suit you in case you want the website help you

increase loyalty to your company and indicate its

presence in the online marketplace. It fulfills the

mission of demonstrating the main advantages of your

business and explains why customers should contact

you. This type generally entails home, contact and

landing pages, a blog engine, gallery or catalog.

Starting price: ~ $1000.

E-commerce Website

If you need to build more than an average website and

would like to promoteyour goods and services

effectively, it's better to choose the e-commerce

website. An advanced e-commerce software solution

©2012 by EliNext Group

may comprise a mobile-optimized version, a turnkey

online shop, a shopping cart, integration with payment

systems such as PayPal, online registration and custom

user interfaces.

Starting price: ~ $3000.

Professional Retail Portal

You should choose this variant if you are thinking about

creation of something more serious, like eBay or

Amazon, to attract a great amount of traffic and to

suggest numerous online bargains. A multi-functional

portal encompasses rich functionality (e.g., access

control, search system, forum, knowledge database),

high level of security and enhanced usability. In any

case, the cost of your retail portal will depend on the

amount and complexity of work involved in its creation

as well as your specific requirements.

Estimated cost: subject to negotiation.

©2012 by EliNext Group

Industries and Technology Areas:

Industries: traveling, tourism, hospitality, airlines

Technology Areas: mobile application development,

tablet, iOS, iPhone, iPad, Android, BlackBerry, Windows

Phone

©2012 by EliNext Group

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Suggested citation: EliNext Group.2012.

“How to Build Your Retail Portal within Your Budget”

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budget >

©2012 by EliNext Group