how to build your online brand

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Career experts use the term online brand frequently, but what does it really mean, and why is having an online brand important for job seekers? A personal brand is really nothing more than a fancy word for reputation. Your brand is your reputation, what people know about you, and what comes to mind when they think of you and your work.

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  • How to Build Your Online BrandBy Miriam Salpeter

    brought to you by Wiley Job Network

  • Online BrandCareer experts use the term online brand frequently, but what does it really mean, and why is having an online brand important for job seekers? A personal brand is really nothing more than a fancy word for reputation. Your brand is your reputation, what people know about you, and what comes to mind when they think of you and your work.

  • Online Brand contdYouve been building your brand your whole life, whether you know it or not. When someone mentions your name at work or among people who know you, it immediately brings to mind a current impression of you. For example, John hes a very hard worker and great to have on your team. Or, Sue is a nice person, but doesnt often come up with a new idea.

  • Online Brand contdIn prior years, job seekers mainly worried about what people who knew them personally might think of them and their skills. Today, with social media tools allowing people to expand their number of contacts to include people they may never meet in person, job seekers dont have the luxury of basking solely in a community of in-person people contacts to be competitive in this new economy. We are all judged, in part, based on our online and social media activity our virtual selves.

  • Online Brand contdYou can influence your brand by making a concerted effort to mold your in-person and online persona. Make it a goal to consistently demonstrate your best and make it easy for people to learn about your unique skills and characteristics. When you are successful at building your personal brand, its much easier to land new job opportunities via your networking connections.

  • How Can You Build a Strong Online Brand?

  • Identify What Is Unique and Special About YouYou want to know yourself first and be sure the package you create represents you authentically as an individual. You wont be able to represent your brand without engaging in self-exploration. What are your best skills? What do you offer your next employer? What can you accomplish better than anyone else?

  • Evaluate the environment; consider what people care about You can do a lot of self-reflection and know what YOU offer, but that is only part of the equation. You must also look outside of your own needs, skills and accomplishments and understand what interests your target audience. What is important to the hiring managers where you are applying? What do they need to know about you? If you try to perpetuate a brand, but no one is interested in it, youve wasted your time.

  • Identify online tools to build your contacts Research to find out which social media tools your target audience uses. This may depend on your field. For example, if you are in a technical job, your potential boss may be most likely to use Google+. If youre looking for a public relations job, you will probably find potential employers on Twitter.

  • Identify online tools to build your contacts contdHow can you find interesting people on the various social networks? Use tools such as Listorious.com and WeFollow.com to identify people on Twitter. Use the Find People feature (in the Circles tab) or follow the Communities tab in Google+ to identify individuals and groups to follow. In LinkedIn, be sure to check out the Groups feature to connect with new people in your field of interest.

  • Engage and connect Once you identify people you want to know and those who could possibly introduce you to other useful contacts, its time to demonstrate your expertise. What should you share on social networks to help create a strong online brand? Decide what news and information is important to people in your industry, and make a point to be a resource by posting that useful information on a regular basis.

  • Engage and connect contd Choose several content sources that regularly share those details. A great suggestion for people in a variety of industries is SmartBrief.com, where youll find free newsletters geared to people in a variety of fields. Subscribe to the topics that interest you (for example, Accounting, Education or Energy), read the articles they share with you and then pass along the most useful links and details to your community

  • When you cultivate and pass along useful information, you become a go-to resource for your community and create an effective and targeted online brand.

  • For more tips and insight and the latesthealthcare, science and academic jobsvisit:

    www.wileyjobnetwork.com

    This presentation is based on an article written by Miriam Salpeter, career expert.