How I built my business with testimonials & reviews.

By: David Wenner @davidwenner1Co-founder Vocalreferenceshttps://www.linkedin.com/in/david-wenner-9803297

Why invest in testimonials and reviews?

Testimonials & reviews are the most important strategic asset that you have to promote your business & sell more.

★ 92% of people trust recommendations from people over brand content

★ 70% of consumers reported online customer reviews as the second most trusted source

As reported in the Shelf

1.Identify happy customers

Can you find these in your company?

1. A paying customer2. Customer service interaction3. Customers who ask or comment4. A recurring purchase5. Customers who sign up for club or

subscribe to emails6. A disgruntled customer who gets saved

2. Increase the opportunities to capture

Try them all1. Send an email request

2. Send an sms or Whatsapp request

3. Add testimonial button on your website

4. Record a customer on the go

5. Offer a coupon for future purchases

6. Call them and record a testimonial

7. Outsource the collection - so you know it gets done.

3. Make it part of what you do

1. Add a step at the end of a sales process, or a support call/interaction

2. Give someone responsibility for the task of collecting & responding to reviews

3. Measure on a timely basis how many reviews/testimonials are coming in

4. Train your staff in why it is important and how do identify potential reviews and how to request.

5. Use online testimonial tools to assist in the capture, display & share

4. Display them & Share them

Make your customers feel that they are not alone. Many others have spent the time to give a testimonial, just like them.

Some of them are business people just like you. They will understand the importance their testimonial will have to the success of your business.

Looking for more assistance?

Vocalreferences will assist you in collecting, displaying and sharing your testimonials For more info:info@vocalreferences.comwww.vocalreferences.com