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HOW TO BUILD YOUR BUSINESSWITH CELEBRITY GROUPS
WHATEVER YOUR GROUP NEEDS,
WE CAN DELIVER
SPECIALTY DINING OR
RESTAURANT BUY-OUTS
UNIQUE VENUES &
ENTERTAINMENT
PRIVATE COCKTAIL
PARTIES
SPECIAL AMENITIES &
TURNDOWN OPTIONSLUXURIOUS AMENITIES &
ALL INCLUDED OPTIONS
ITINERARIES ON ALL SEVEN
CONTINENTS
MULTI-USE CONFERENCE
ROOMSPRIVATE GROUP VENUES
✓ COMPLIMENTARY MEETING & FUNCTION SPACE
No room rental costs + meeting space can be confirmed when group is blocked!
✓ COMPLIMENTARY STANDARD A/V EQUIPMENT
ONBOARD
LCD, screens, podiums, microphones, flipcharts, easels,
etc.!
✓ AN EVENT COORDINATOR ON EVERY SHIP
Your single point of contact onboard to assist you with all your group’s needs!
✓ BEAUTIFULLY DECORATED VENUES FOR A VARIETY OF
GROUP FUNCTIONS
WHAT’S INCLUDED IN THE
PRICE OF THE CRUISE?
• Dedicated Conference Centers
• Complimentary meeting & function space
• Complimentary standard A/V onboard
• State-of-the-art-multimedia
• Confirmed pre-sale like a hotel
• Bring your branding onboard!
• Dedicated MICE resources,
http://www.celebritycorporatekit.com/
HOST MEETINGS & CONFERENCES AT SEA
EVEN PARTIAL OR WHOLE SAILING CHARTERS!
GROUP VOCABULARY 101
GROUP MEMBERS HAVE A
COMMON INTEREST
A SPECULATIVE GROUP THAT
YOU MARKET TO ALL OF YOUR
CLIENTS
CORPORATE MEETING,
INCENTIVE, CHARTER, OR
EVENT GROUPS
EXCLUSIVE GROUP PRICING, LOWER THAN
OUR STANDARD GROUP RATES. LIMITED QUANTITY AVAILABLE ON SELECT SAILINGS.
USE TO PROVIDE AMENITIES FOR YOUR
GROUPS(GUEST FACING AND/OR MARKETING RELATED)
AVAILABLE ON SELECT SAILINGS, OR FOR
PURCHASE.
EASY PROCESS
AFFINITY GROUP
PROMOTIONAL GROUP
INCENTIVE GROUPGROUP AMENITY POINTS (GAP)
GROUP X (GRPX) PRICING
GROUP STANDARD
OUR EASY GROUP POLICIESEASY
PROCESS
DEPOSIT GROUPSMinimum group size 8 cabins
Maximum group size 50 cabins
$50 USD per stateroom deposit Due within 30 days of group creation
Max. cabins with GRPX rates 25
Hold group space until 120/150DTS
Final Payment due 90 days to sailing (5N+ Itineraries)
NO DEPOSIT GROUPSMinimum group size 8 cabins
Maximum group size 16 cabins
No initial deposit required
Max. cabins with GRPX rates 8
Hold group space until 120/150 DTS
Final Payment due 90 days to sailing (5N+ Itineraries)
MOST
POPULAR
THINGS TO REMEMBER ABOUT GROUPS:• Hold 1 Affinity & 1 Promotional group per sailing• Agencies may hold up to 2X the amount of group space they sold in previous 4 quarters• I f group falls below minimum (8 cabins) non-guest facing GAP amenit ies will be lost.
HOLD
MORE
SPACE
NEW GROUPS YOUR WAY PROGRAM FOR MAY 2021 & BEYOND ADDS:
AUTOMATIC 4 GAP PTS ON DEPOSIT & NO DEPOSIT GROUPS
$50 USD PER STATEROOM WHEN NAMED & DEPOSITED 9+ MONTHS PRIOR TO SAILING
BOOKING A GROUPWHAT YOU NEED TO KNOW
EASY PROCESS
CREATE YOUR GROUP IN ESPRESSO• CREATE YOUR OWN GROUP SHELL OR BOOK INTO YOUR CONSORTIA’S HEADQUARTER GROUPS.
• WHEN YOU CREATE A GROUP SHELL YOU ARE LOCKING IN CABIN CATEGORIES AND RATES IN YOUR GROUP INVENTORY.
• YOUR GROUP RATES INCLUDE 2 PERKS!
• IF YOU CHOOSE A DEPOSIT GROUP YOU MAY HOLD SPECIFIC CABIN NUMBERS IN YOUR
GROUP SHELL.
MAKING A BOOKING• WHEN YOUR CLIENT IS READY TO BOOK, GO INTO THE
GROUP SHELL TO NAME & DEPOSIT THE BOOKING.• APPLY ANY COMBINABLE PROMOTIONS TO YOUR
HELD GROUP RATE WITH 2 PERKS.
1
2
VIRTUAL TRAINING• REMEMBER, WE HAVE COMPUTER BASED
TRAINING ON HOW TO BOOK GROUPS IN ESPRESSO.
• GO TO: www.BookEspresso.com
3
WE PAY COMMISSION ON
GROUP SHORE EXCURSIONS!
• When your clients book their individual shore excursions
• Must have minimum of 8 cabins/16 guests
• Must book through our Group Shore Excursions team. For information & assistance contact [email protected]
• Minimum 8 cabins/16 guests per tour
EARN 5% COMMISSION
EARN 10% COMMISSION
EARN MORE,
FASTER!
REGISTER YOUR GROUPS AT:
HTTP://RCCL.FORCE.COM/GROUPREFERRAL
RECEIVE FULL CREDIT
& COMMISSION!
MAKING YOU MONEY WHILE YOU SLEEP!
UP TO $500 ONBOARD CREDIT
ON YOUR NEXT CRUISE.
COMBINABLE WITH (1)
OTHER PROMOTION!
DEPOSITS START AT $100 PP FOR ALL
CATEGORIES UP TO SKY SUITE.
NEW! BOOK YOUR AFFINITY GROUPS ONBOARD
✓SECURE UP TO 50 CABINS
✓ANY CABINS THAT YOU NAME & DEPOSIT WITHIN 30 DAYS RECEIVE ONBOARD OFFER!
✓GAP | TCCs | GROUPX RATES APPLICABLE
EARN MORE,
FASTER!
LEVERAGE YOUR GAP
HOW CAN YOU USE GAP?
SURPRISE &
DELIGHT YOUR CLIENTS
GUEST FACING AMENITIES
NON GUEST FACING AMENITIES
Cocktail Parties Marketing Fund
Martini Tastings Bonus Commission
Wine Appreciation Fund Raiser
Specialty Restaurant Package
Complimentary Berths
Soda Packages |Classic Non-Alcoholic Pkg
Reduced Rate Travel+
In-Stateroom deliveries
Onboard Credit
Dollars off
HOW DO I KNOW MY SAILING HAS GAP?
1. Check the One-Stop Reportwww.TheCelebrityCommitment.com
2. In Espresso, generate your group’s Financial Report
TOUR CONDUCTOR CREDITS
HOW TO EARN
TRAVEL AS
YOUR GROUP’S HOST, OR GIVE
BACK!
HOW TO USE• Tour Conductor credits and their value are
calculated by using the average cruise fare of
all the stateroom categories booked within a
group.
• One cruise-only tour conductor credit is earned for every sixteen (16) full-tariff guests, based on
double occupancy.
• Singles paying 200% of the full fare count as two
(2) guests for tour conductor purposes.
• Tour conductor credits are paid on cruise fares only and excludes government fees, taxes and
NCCFs, net of commission.
• Travel along with your group as their host!
• Many guests like the security of knowing you
are there, and you get to experience the
vacation you’ve tirelessly planned!
• Spread the wealth!
• Give back the value of your TC to the group’s
leader so that they may host the group.
SALES PROCESS
• IDENTIFY OPPORTUNITIES WITH YOUR SALES MANAGER
• GROUP CREATION
MARKETING & PROMOTION
• MARKETING BEGINS • DEPOSIT GROUPS:INITIAL DEPOSITS DUE 30 DAYS FROM CREATION -$50 PER CABIN
GROUP COORDINATION
AT OR BEFORE HARD STOP 120/150 DAYS TO SAILING (DTS)• ASSIGN VALUE ADD &
GAP
• AT HARD STOP UNSOLD SPACE DROPPED
BETWEEN HARD STOP & FINAL PAYMENT• REQUEST FUNCTION
SPACE• GAP CHANGES
PERMITTED
GROUP FINALIZATION
FINAL PAYMENT DUE 90 DTS• LAST CHANCE FOR
GROUP TRAVEL PROTECTION
• FUNCTION SPACE FINALIZED
• DINING TAGGED – 45 DTS
• eDOCS/LUGGAGE
TAGS – 30 DTS• BOOK SPECIALTY
DINING• BOOK GROUP SHORE
EXCURSIONS
READY TO SAIL
FINALIZATION 21 DTS• FINAL GROUP REVIEW• NO MORE CHANGES
WWW.CRUISINGPOWER.COM
WWW.THECELEBRITYCOMMITMENT.COM
• ESPRESSO
• EQUOTES• FIVE STAR ACADEMY
• CHECK-IN• QUICK REFERENCE
• GROUPS DEPARTMENT: 1.800.437.3111
• PROMO CALENDAR
• MARKETING COLLATERAL• ONE-STOP FILES
• TRADE WEBINARS• FIND YOUR SALES MANAGER!
YOUR RESOURCESCRUISING POWER & THE CELEBRITY COMMITMENT
GET STARTED TODAY!To access visit www.CruisingPower.com
2020 CERTIFICATION NOW LIVE!Fast!
Approx. 3-4 hrs to complete
Exclusive onboard coupons
10 CLIA Credits
Be featured on our
Agency Locator
Join us on Five Star
Academy at Sea
EXPANSIVE BENEFITS
EARN $ FOR EVERY BOOKING!
REGISTER YOUR BOOKINGS ON
WWW.CELEBRITYREWARDS.COM
1. Register today. From date of creation you have 90days to claim your bookings.
2. Earn 500 points - $5 – for every booking you make!3. Redeem your reward dollars – No fees!
EARN 500 BONUS POINTS WHEN YOU BECOME A FIVE STAR ACADEMY GRADUATE BY 3/31/2020!
+ WHEN YOU COMPLETE OUR NEW RETREAT ELECTIVE*Points added to your account within 30 days