How to Build Your Brand with Google Hangouts

Eduardo Perez @hombrelobo

Video is king

You know you have to do video

Video is king

Re-think video

• Low cost video: digital consumer cams

• Screencasting: recording the PC screen

• Vine: 6 secs video + GIFs

• Google Hangouts on Air: Live video broadcasting

Google Hangouts vs. Google Hangouts on Air (HoAs)

• Google Hangouts are private

• HoAs are public, recorded and broadcasted live in Youtube

• Google Events on Air are NOT HoAs

Google Hangouts on Air

• Zero cost: you need a webcam and a PC

• Broadcasts are recorded by default

• Live video engages and expands your brand

HoAs - Advantages

• Reuse your content

• Create expectation

• Engage your followers and make them part of your project

First we start creating a channel

Let's do it LIVE !

Let's do it LIVE !

Let's do it LIVE !

THANK YOU

Eduardo Perez - @hombrelobohombrelobo.comrethink-video.comhombrelobo@hombrelobo.com