how to build the right content team for your company
TRANSCRIPT
How to Build The Right Content Team
For Your CompanyWebinar
Meet The Speakers
J.D. Peterson, CRO
@JD_Peterson
Nicole Karlis, Content Manager
@NicoleKarlis
#ScriptedWebinar
@GetScripted
Tweet with us!
Why Build a Content Team?
Why Build a Content Team?
People Who Don’t Have a Content
Team Claim Their Biggest Challenges
Are…
Producing
Engaging
Content
Creating
Content
Consistently
Measuring
Content
Effectiveness
Any company can produce content, but if you want
to excel at content marketing — that is, content that
increases awareness, drives leads, fuels social,
augments PR, accelerates sales and even inspires
advocacy — then you need a team with specialty
skills.
— Joe Chernov, HubSpot
What is a Content Team?
A person or group of people who
oversee and execute a content
marketing strategy for your business
Content Team:
4 Primary Roles
Additional Roles
Don’t Forget Design!
How to Structure Your Content Team
How to Structure Your Content Team
Startup/Small Business
Writing Services: Scripted
Visual Assets: Visual.ly, 99Designs, Canva
Promotion: Zemanta, Outbrain, Taboola
Measurement: Google Analytics, Moz, KISS Metrics,
CrazyEgg
Medium-Sized Business
Enterprise
How We Do It At Scripted
Nicole Karlis, Content Manager Scripted Writer Community
Scripted’s 2015 Q1 Output
How Content Creation Happens
Scripted Topic Pitching
Pitching a Content Team To The
C-Level
Know How to Field Objections
Your Boss Says: I Don’t See The Value In Content
Marketing
Content Marketing Is Powerful ...
Your Boss Says: We Don’t Have The Money
Your Boss Says: It’s Too Hard to Execute
The Ultimate Guide to Building a Content Marketing
Team
7 Exclusive Interviews
Joe Chernov
HubSpotLee Odden
TopRank MarketingJason Miller
Q&A
Thank you