how to build the next great cloud isv

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The Social Enterprise Opportunity How to Build the Next Great Cloud ISV @mdidonato1 in/mdidonato Melissa Di Donato Managing Director, ISV Program EMEA

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The presentation was done Melissa Di Donato, Managing Director, ISV Program EMEA, at Ciklum London Seminar "ISV & The Cloud: The CTO's Perspective"

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Page 1: How to Build the Next Great Cloud ISV

The Social Enterprise Opportunity How to Build the Next Great Cloud ISV

@mdidonato1

in/mdidonato

Melissa Di Donato

Managing Director, ISV Program EMEA

Page 2: How to Build the Next Great Cloud ISV

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may

contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties

materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ

materially from the results expressed or implied by the forward-looking statements we make. All statements

other than statements of historical fact could be deemed forward-looking, including any projections of

subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or

plans of management for future operations, statements of belief, any statements concerning new, planned, or

upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing

and delivering new functionality for our service, our new business model, our past operating losses, possible

fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of

our security measures, risks associated with possible mergers and acquisitions, the immature market in which

we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees

and manage our growth, new releases of our service and successful customer deployment, our limited history

reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further

information on potential factors that could affect the financial results of salesforce.com, inc. is included in our

annual report on Form 10-K for the most recent fiscal year ended January 31, 2012. This document and

others are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not

currently available and may not be delivered on time or at all. Customers who purchase our services should

make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes

no obligation and does not intend to update these forward-looking statements.

Page 3: How to Build the Next Great Cloud ISV

Prime targets for this session

Innovators

Marketers Product

Leaders

Architects & Developers

Thought leaders

Investors

Entrepreneurs Consultants

Page 4: How to Build the Next Great Cloud ISV
Page 5: How to Build the Next Great Cloud ISV

Where the puck is going

Page 6: How to Build the Next Great Cloud ISV

We’re focused, and investing

Page 7: How to Build the Next Great Cloud ISV

We’re making it real in our own products

Page 8: How to Build the Next Great Cloud ISV

The best part

Page 9: How to Build the Next Great Cloud ISV

Your opportunity: They want more

Page 10: How to Build the Next Great Cloud ISV

Here’s How

Page 11: How to Build the Next Great Cloud ISV

Build apps that solve business

problems

Make them “social” through and

through

Make them fit well into social

enterprises large and small

Market and sell in a social

enterprise context

The Social

Enterprise

Opportunity

Page 12: How to Build the Next Great Cloud ISV

The Social

Enterprise

Opportunity

Build apps that solve business

problems

Make them “social” through and

through

Make them fit well into social

enterprises large and small

Market and sell in a social

enterprise context

Page 13: How to Build the Next Great Cloud ISV

Deliver business value = table stakes

Deep domain expertise

Start within the known

categories

Solve real problems

Page 14: How to Build the Next Great Cloud ISV

Universal & meaningful

Frictionless

Multi-type

Multiple actor types

Cross-constituency

Page 15: How to Build the Next Great Cloud ISV

Ubiquity

Real-time

Reliable

Consistent

Page 16: How to Build the Next Great Cloud ISV

Feeds & threads & more

Instant usability

Addictiveness

Social capital dynamics

Page 17: How to Build the Next Great Cloud ISV

App-to-app & system-to-

system

Identity services

Integration &

customization

Security

Page 18: How to Build the Next Great Cloud ISV

Self-organizing

Default transparency

Cross-category

Cross-network

Page 19: How to Build the Next Great Cloud ISV

we are here

Page 20: How to Build the Next Great Cloud ISV

Example: Traditional performance

management

Page 21: How to Build the Next Great Cloud ISV

Disrupted by an innovative approach

Page 22: How to Build the Next Great Cloud ISV

One more thing…

Shared, real-time data model

Single identity model

Common collaboration framework

Enterprise-grade security

ISV tools and

technologies

Rapid develop & deploy

Automatic upgrades

Multi-tenant architecture

Any device

Page 23: How to Build the Next Great Cloud ISV

The Social

Enterprise

Opportunity

Build apps that solve business

problems

Make them “social” through and

through

Make them fit well into social

enterprises large and small

Market and sell in a social

enterprise context

Page 24: How to Build the Next Great Cloud ISV

Richer Social

Enterprise Pitch Social

Enterprise

Every social enterprise is multi-app and unique

Your

Product

Page 25: How to Build the Next Great Cloud ISV

The Social

Enterprise

Opportunity

Build apps that solve business

problems

Make them “social” through and

through

Make them fit well into social

enterprises large and small

Market and sell in a social

enterprise context

Page 26: How to Build the Next Great Cloud ISV

Sell your part of the big vision

Page 27: How to Build the Next Great Cloud ISV

Align and amplify the messages

Page 28: How to Build the Next Great Cloud ISV

Be a great Social Enterprise example

Listen &

Analyze

Social

Marketing

Product &

Partners

Collaborate

Service &

Engage

Automate

& Extend

Connect &

Sell

Social Customer

Profile Employee

Social

Networks

Customer Social Networks & Product Social Networks

Social Enterprise

Page 29: How to Build the Next Great Cloud ISV

Partner with the leader

Page 30: How to Build the Next Great Cloud ISV

Skate to where the puck

is going

Be the change you wish to

see in the world “

“ “

“ Wayne Gretzky

Mahatma Gandhi

Page 31: How to Build the Next Great Cloud ISV

Please contact our team, let us help

you build the plan

Are you attending Cloudforce

London?

Page 32: How to Build the Next Great Cloud ISV

THANK YOU

Page 33: How to Build the Next Great Cloud ISV

END