how to build sticky digital products
TRANSCRIPT
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#Get stickiness on your app
Let’s share, discuss and apply
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Removing clutter increases market share by 805%*
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Removing 1 step change the game
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Don’t Assume Everyone Uses Tech Like You Do
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Pick one for each team to fill in
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Google Search User profile 1
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Step Factor Description
1 Problem What is the problem?
2 Trigger What drives the user?
3 Action Is the user taking an action?
4 Reward Has the user receives any benefits?
5 Investment Will the user invest?
Recap
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Pick again for each team to fill in
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Keep going
1. Reflect on what you have learn today
2. Blog your individual learning
3. Complete the action plan and review it with your manager
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Andrew Liew Weida
Andrew has cofounded 6 different startups in USA, Singapore, Australia. He also used to work for Hay Group as an information consultant. In his spare time, he loves to meet people and share insights.
@activesun1982
https://sg.linkedin.com/in/andrewliewweida