How To Build Social Communities That Drive Meaningful Traffic To Your Blog

Download How To Build Social Communities That Drive Meaningful Traffic To Your Blog

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Deluxe Enterprise Operations, LLC. Proprietary and Confidential. How To Build Social Communities That Drive Meaningful Traffic To Your Blog Adam Dince @adamdince Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Agenda Introduction My Story Your Story Bloggedy, blog, blog, blog Q & A Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Im the human in the photo Adam Dince, Director of Earned Media @ Deluxe Twitter: @adamdince St. Catherine, MBA (IMC), Class of 2017 More than 14 years of experience in online marketing and Web development, both B2B and B2C Helped dozens of Fortune 100 companies and business owners create winning strategies. Hubspot Inbound Marketing and AdWords Certified Deluxe Enterprise Operations, LLC. Proprietary and Confidential. The shameless St. Kates MBA plug Michelle Wieser: mawieser@stkate.edu MBA Director and Associate Professor mailto:mawieser@stkate.edu Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Deluxe - 100 years strong Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Social communities 200,000+ years strong! Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Its easy to build communities, face-to-face Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Building social media communities are much more complex, right? Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Today, Im going to show you how straight-forward it is to build a social media community that rocks! Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Raise your hand if you have a: Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Well, then Deluxe Enterprise Operations, LLC. Proprietary and Confidential. My Story Its repeatable Deluxe Enterprise Operations, LLC. Proprietary and Confidential. For years, I tried to crack the secret code to success on social media In reality, I was just adding to the noise Deluxe Enterprise Operations, LLC. Proprietary and Confidential. I thought success was getting a few likes, shares, retweets, and shallow conversation Deluxe Enterprise Operations, LLC. Proprietary and Confidential. But it was unfulfilling. Seemed like a lot of work for a little return Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Then in 2014, I discovered Twitter Chats and the veil of social media noise began to lift http://tweetreports.com/twitter-chat-schedule/ Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Raise your hand if youve either heard of a Twitter chat and/or have attended one? gifsgallery.com Deluxe Enterprise Operations, LLC. Proprietary and Confidential. What is a Twitter chat? A Twitter chat is where a group of Twitter users meet at a pre-determined time to discuss a certain topic, using a designated hashtag (#) for each tweet contributed. A host or moderator will pose questions (designated with Q1, Q2) to prompt responses from participants (using A1, A2) and encourage interaction among the group. Chats typically last an hour. Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Amidst the scheduled tweets and self-promotional non-sense in my stream, real conversations were happening Deluxe Enterprise Operations, LLC. Proprietary and Confidential. And through participating in Twitter chats, new relationships formed quickly Deluxe Enterprise Operations, LLC. Proprietary and Confidential. In one particular Twitter chat, a few of us found the use of social media buzzwords and industry speak to be farcical. Deluxe Enterprise Operations, LLC. Proprietary and Confidential. In fact, we found buzzwords and the echo-chamber to be endemic in many Twitter chats Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Which became the catalyst for a brand new Twitter chat, #SpoofChat Deluxe Enterprise Operations, LLC. Proprietary and Confidential. What is #SpoofChat? It started as a bi-weekly chat where people could: Feel free to be themselves Say what they wanted to Bond over the ridiculousness of social media It morphed in to a weekly chat with a: Community of great friends Satirical take on popular topics Conversation that lasts all week long Deluxe Enterprise Operations, LLC. Proprietary and Confidential. The reaction from Twitter has been amazing!!! Deluxe Enterprise Operations, LLC. Proprietary and Confidential. #SpoofChat regularly trends! Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Which has brought us in to the mainstream Twitter consciousness Deluxe Enterprise Operations, LLC. Proprietary and Confidential. The relationships weve built on Twitter have extended to other social networks Deluxe Enterprise Operations, LLC. Proprietary and Confidential. We started from the bottom, now were here! Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Opportunities abound Corporate sponsorship Interviews with media Inclusion in influencer networks Ability to help others in our community grow their personal brands Guest contributor opportunities New business Fantastic resume builder Deluxe Enterprise Operations, LLC. Proprietary and Confidential. How to Build Your Community Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Find a few Twitter chats to participate in each week #MMChat, Monday nights 7PM CT #MediaChat, Thursday nights 8PM CT #SEMRushChat, Wednesday afternoons, 10AM CT #NostalgiaChat, Sunday evenings, 6PM CT #SpoofChat, Wednesday nights, 9PM CT Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Tips to building community on Twitter chats Be yourself: let your hair down and have some fun Be creative: Where appropriate, include imagery to illustrate your points Be conversational: Spend as much time responding to other peoples answers as you do answering questions Connect: Follow people who you interact withtheyll most likely follow back Be gracious: At the end of chats, thank the host and connect Keep in contact: Keep your Tweetdeck up and keep the conversation going throughout the week Share: Share Twitter chat community content (if its good) and dont hesitate to share yours with them Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Slowly move from Twitter to other social networks and offline LinkedIn: Strategically connect with people whom make sense Facebook: Youll find many of the people who attend Twitter chats are also Facebook friends. Once you start connecting, it snowballs Instagram: This will naturally start to happen as you connect and engage on other networks Google Hangouts: When you start connecting face-to-face, relationships grow deeper IRL: Make sure you move online relationships off. Plan to meet at conferences, when you travel on business, etc http://www.adamdince.com/2015/05/19/use-twitter-followerwonk-travel/ http://www.adamdince.com/2015/05/19/use-twitter-followerwonk-travel/http://www.adamdince.com/2015/05/19/use-twitter-followerwonk-travel/http://www.adamdince.com/2015/05/19/use-twitter-followerwonk-travel/http://www.adamdince.com/2015/05/19/use-twitter-followerwonk-travel/http://www.adamdince.com/2015/05/19/use-twitter-followerwonk-travel/http://www.adamdince.com/2015/05/19/use-twitter-followerwonk-travel/http://www.adamdince.com/2015/05/19/use-twitter-followerwonk-travel/http://www.adamdince.com/2015/05/19/use-twitter-followerwonk-travel/ Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Be a good social media citizen Look for opportunities to help: Motivate and encourage others! Deluxe Enterprise Operations, LLC. Proprietary and Confidential. CommunitySource content Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Start your own Twitter chat! Is the foundation laid? Once youve built a strong social community, youll have a ripe audience for your Twitter chat What are your professional goals? And how can a Twitter chat help you reach them? How can a Twitter chat help your blog? How would you use a Twitter chat to increase qualified traffic to your blog Whats missing? If youve done a good job building relationships and interacting with your community, youll be able to spot content gaps. Turn it in to an episodic Twitter Chat Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Lets talk specifics about starting your chat https://www.pinterest.com/pin/486388828480318800/ https://www.pinterest.com/pin/486388828480318800/https://www.pinterest.com/pin/486388828480318800/ Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Branded hashtag What do you want to call your chat? Pick a unique hashtag not being used and own it Pro-tip: If youre serious about this, Trademark your chat name Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Specific Twitter chat account Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Schedule Twitter Chats Pick a date/time and stick with it Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Promote It: Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Twitter List Start a Twitter list of people you want to invite to the chat and send out chat reminders prior to the chat Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Invite a guest Invite a guest to attend who has a good following. This will help you build awareness, reach, etc. Plus, it gives the guest an opportunity to add to their community Deluxe Enterprise Operations, LLC. Proprietary and Confidential. How to maintain your Twitter chat Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Grow your Twitter chat list Keep track of Twitter chat attendees and add them to your Twitter list for chat reminders Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Align chat topics with your content calendar Keep a topical calendar and guest list. Easy enough to modify your content calendar Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Keep fresh Twitter chat questions Avoid asking the same questions other chats do. Put your own spin on things. If having a guest, let them create the questions. Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Create Twitter chat transcripts and send to attendees Storify is an awesome tool that will automatically create a transcript of your Twitter chat. Also great for blogging! Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Combine Twitter chat website with your blog Keep a Twitter chat Website/blog, where your community can check in to see past/future topics. Check out http://gospoofyourself.com http://gospoofyourself.com/ Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Community Manage Dont let your chat be the only time you interact with your community. Keep it going all week. Deluxe Enterprise Operations, LLC. Proprietary and Confidential. About That Blog Deluxe Enterprise Operations, LLC. Proprietary and Confidential. At the 2014 MN Blogger Conference, I said Deluxe Enterprise Operations, LLC. Proprietary and Confidential. This year, Id like to share this Writing is intrinsically tied to its writer. The more popular, trusted and socially connected the writer is, the more successful the writers blog will be. Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Community Source content Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Mention community members in your curation Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Pin best content to your profiles Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Share your Facebook business page posts on your personal page Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Watch the results roll in Deluxe Enterprise Operations, LLC. Proprietary and Confidential. The quiet readers can be the most valuable Deluxe Enterprise Operations, LLC. Proprietary and Confidential. When you find something so awesome, it changes the way you run your businessdo you share with competitors? Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Dont let the vanity metrics de-motivate you from rocking it unspokenpictures.com http://unspokenpictures.com/funny-facebook-sign-like-hand/ Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Thank you! Questions