how to build or break online communities dana lewis social south 2009
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How to Build (or Break) Online Communities:
Engaging Global Micro-Communities
Dana M. Lewis@danamlewis
Who am I?
(“troublemaker”)
Q: What *is* a community?
A: Not something obstructed by barriers
A community is:ContinuousCoordinatedInteractiveSelf-selected
Case Study: #hcsmHealth Communications & Social Media Community
Case Study: #hcsm January 18, 2009 – present 3 participants Currently:
~177 tweets per day ~50-??? participants per Sunday 200+ weekly contributors
It's not about the followers...
ContinuousCoordinatedInteractiveSelf-selected
Building a Community
Managing a Community
“Social media is not a trend, but a fundamental human urge to communicate. And now we have the media do do so.” - Anonymous
Don't get in the way!
Strengthening a Community Do a SWOT analysis Always have a strategy Vision? Absolutely! Think about your goals
Future
Global micro-communities
