HOW TO BUILD ONLINE PRESENCE AND CONNECT WITH CONSUMERS?By MAOC Studio

EVERYTHING YOU NEED TO LEARN TO BUILD A SUCCESSFUL ONLINE PRESENCE AND CONNECT WITH CONSUMERS.

STEP BY STEP, EXACTLY AS IT IS DONE BY OUR MARKETING EXPERTS. EXACTLY AS IT IS DONE IN THE “ONLINE MARKETING AND ADVERTISING PACKAGE”

YOUR DIGITAL FOOTPRINT COULD BE THE DIFFERENCE BETWEEN SUCCESS AND FAILURE.

DO YOU KNOW THAT,

• Building online presence is as important (if not more) than its presence on the street?

• Customers find your business and make the choice to buy from you, online first?

• Based on statistics nine out of ten businesses fail within the first five years, if they make it that far, for the lack of working on building long-term online presence with full commitment and proper strategic planning?

• You gain the first impression of trust and credibility from your online presence?

• You increase your customers loyalty by connecting online?

HOW TO BUILD ONLINE PRESENCE AND CONNECT WITH CONSUMERS?

STEP #1: CREATE A MARKETING STRATEGYFor building a successful business and effective online presence you must create a marketing strategy first. - To know what you are doing and why you are doing it. - To know what to say and communicate with your customers and why. - To set reasonable goals and achieve them in clear steps.

HOW TO CREATE A MARKETING STRATEGY?

• Identify your services or products clearly. • Research the market • Analyze cost and prices • Analyze competitors• Analyze your targeted customers• After collecting these information create a strategy to set your

business apart in a creative approach. Create a message to communicate with your targeted customers. Create a sales strategy to achieve your set financial goals in clear steps.

STEP #2: IMPLEMENT THE STRATEGY IN YOUR WEBSITE DESIGN

• Your website is your virtual office and the place to conduct business online. It must be designed based on the marketing and sales strategy to produce worthy results.

• You need to understand that your website should not be built just to impress visitors with a nice design but it must be built to have the visitors want to work with you or buy from you. Therefore having a marketing and sales strategy implemented within the design is a must to make the most out of your website design and online presence.

• Implementation of strategy should be applied within the content writing, added pages, displayed pictures and the set call to action. As simplicity is the golden rule, detailed services and products is the platinum rule.

• The more detailed your services and products are, the readier you are to sell on your website. Consequently, percentage of received sales will increase.

• Optimize the website on search engines, SEO. It is imperative to have your website visible on the first page of top search engines. If it is not visible you won’t have traffic and without traffic there is no sales.

• Submit your URL on Google search engines, Yahoo and Bing. • Write blogs if this is a relevant activity to your field of business to help

you build online presence and educate your customers as well. The more they know about your business, services or products the more they want to work with you or buy from you.

• Give trial services or trial samples to attract traffic to your website and create interest in your service or product.

• Have visitor analytics service added to your website to figure out how the advertising campaign is going, how many visitors you are receiving everyday, where they are coming from and how many pages they are visiting. Based on the statistics you can review and revise your strategy to increase conversions rate.

STEP#3: IMPLEMENT THE STRATEGY ON FACEBOOK

• It is imperative to have your business on Facebook and social media in general to build online presence and connect with consumers. The step of implementing the same marketing strategy on your website and Facebook page as well, adds consistency in your words and action and in the way you communicate with consumers in general. This consistency creates trust and credibility. Trust and credibility are what you need to convert the regular daily connections online into sales on your website.

• Your profile picture, cover picture, daily posts, content writing of the posts, the communicated message and displayed pictures must be done based on the marketing and sales strategy to produce worthy results.

• Within few months to a year (depends on your field of business) the daily connection with consumers on Facebook and social media will start to convert into sales.

STEP#4: ADVERTISE ONLINE

After creating a marketing strategy, building a website, connecting with consumers daily on Facebook for at least a month, you are ready to advertise your business online. Since you did the major work of connecting with consumers on Facebook and building a presence on Google search engine, it is highly recommended to focus your advertising on Facebook and Google.

- Start by setting up an account on Google Adwords, PPC, Pay Per Click. Choose the targeting metrics and find good keywords.

STEP#5: IMPLEMENT THE MARKETING STRATEGY IN THE ADVERTISING CAMPAIGN

• Write the ad on Google Adwords based on the strategy. • Design the ad on Facebook based on the strategy.

At the beginning of your advertising campaign, you need to test the market, the clicks and conversions rate. Accordingly, review and revise your strategy if needed to maximize results.

THIS IS THE BASIS OF BUILDING ONLINE PRESENCE AND CONNECTING WITH CONSUMERS, STEP BY STEP.

HOWEVER TO PRODUCE EFFECTIVE RESULTS, DAILY ACTION MUST BE TAKEN.

THE STRATEGY MUST BE REVIEWED REGULARLY. ADVERTISING MUST BE DONE AS SCHEDULED IN THE SET PLAN.

AND THE MARKETING TASK MUST BE MAINTAINED ON DAILY BASIS.

OR

SCHEDULE FREE MARKETING CONSULTATION

READY TO BUY “ONLINE MARKETING AND ADVERTISING PACKAGE”? BUY IT ONLINE NOW

MAOC STUDIO MARKETING, ADVERTISING, ONLINE COMMERCIALS

DALLAS,TEXAS, USA

www.maocstudio.com