how to build online communities v4
DESCRIPTION
How to build engaging online communitiesTRANSCRIPT
How to build online communities?
1
February 2011
What is an online community?
Online Communities
Social platforms where people connect, engage and converse around something talk worthy ( a social object - usually a lifestyle, passion or a cause)
Consist of user profile, user activities and relationships for a richer engagement
Mint lifeBlog based community to learn smarter money management | link
Pamper’s homepageOnline community for parents to learn and discuss about parenting | link
Care2Community for health and green lovers to share news and activate causes | link
How online communities impact businesses
Tata Tea | Beverages
Citizen activist community focused on ‘awakening Indians’ and bring change
6.5 M registrations for first phase. Boosted Tata Tea sales and helped reach turnover of INR 4,800 crore | link
Create Engaging Marketing Campaigns
Vodafone | Telecom
Help reduce supports costs on calls and customer care as members help solve each other’s queries
Enable User Collaboration
P&G – Always | FMCG
Online communities for girls built around ‘Growing up’
Conversations around lifestyle and health
P&G gets a focused platform for promos
Connect Customers, Partners & Employees
Starbucks | Coffee Retail
Consumer community to crowd-source best ideas to improve Starbucks
70,000 ideas in the first year of launch
Collective Customer Intelligence
Making Communities Engaging
Tools to Increase Engagement on Communities
InterestedInterested
1.Defining Social Object
2. Designing sign - ups
3. Home page UX
4. Creating Conversationchannels
5. Content sharing tools
Tools that enable online communities to convert interested users to engaged users
EngagedEngaged
6. Content creation tools
8. Activity streams
9. User profiles
10. Reputation systems
7. Content Collaboration tools
Tools that enable online communities to convert interested users to engaged users
Tools to Increase Engagement on Communities
Pepsi | Beverages
Pepsi refresh project
Conversations occur around ideas to refresh the world and bring positive impact on the community
Connect Your Community
Netflix | Online TV
Level 1: Elevator pitch about the product
Level 2: Learn more through relevant links
Level 3: Easy sign-up
Level 1Level 1
Level 3
Design Sign-Ups
Dell | IT Hardware
Clear mapping to communicate community usage on the homepage
Designing UX
Nokia | Mobile
Video and text blogs where experts and thought leaders talk about the future of mobile and communication technology
Expert Driven Communities
Benetton | Apparel
Contest to hunt models for next Benetton campaign
Profiles integrated with curation tools like comments and sharing widgets
Content Sharing & Curation Tools
Change.org | Non-Profit
Tools for people to create their own petitions and get community support
Content Creation
Kiva | Microfinance
Micro financing community to fund field projects
Collaborative architecture to allow members jointly fund projects
Collaboration Tools
Ideo | Design Firm
Open Ideo project: Community driven project to design for social good
User activity streams to show the latest happenings inside community
User Activity Streams
Current | Consumer
Generated Media
Viewer contributed television channel
Rich user profiles to include user, activities, info and contributions
User Profiles
Intel | Microprocessors
Developer community for Intel software developers
Reputation system to reward valuable developers
Reputation System
Dell | Hardware
Contest to fund best social innovation ideas
Contest engine to feed idea entries and vote upon ideas
Contest Engines
About Kuliza
Kuliza is a social technology firm focused in helping companies leverage social software, community platforms, mobile and cloud computing for improving business performance, communication and customer engagement.
About Kuliza
ServiceDeliverables
Social Technology Advisory
Social Technology Implementation
Social Technology Support
Design and build Social platforms, tools and software. ZaSocial Services can be broadly categorized as:
Online communities Design and build online communities to connect customers, partners and employees; trigger engagement and build relationships
Social Commerce Design and build / revamp social commerce platforms and tools for making purchase experience more engaging and satisfying for your customers
Social Apps Design and build social apps on Social Platforms like Facebook
Social CRM Build Social CRM tools to extend CRM solutions to Social Web
Mobile app design and development services for iOS and Android
Ensure a hassle free infrastructure that can sustain your changing infrastructure needs
Kuliza’s Services
Ask Us How To Build Online Communities!
Kuliza.com | [email protected] | @kuliza
[email protected]@abha_arora