How to Build How to Build Credible Credible

Backlinks and Backlinks and Become Become

Authority on Authority on GoogleGoogle

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1. Building Credible Backlinks1. Building Credible Backlinks

As a marketing expert, building backlinks is a mandatory practice for anyone As a marketing expert, building backlinks is a mandatory practice for anyone who has a website. During the first time of Internet, backlinks were mostly who has a website. During the first time of Internet, backlinks were mostly based on various keywords – which were mostly used to spam sites to rank the based on various keywords – which were mostly used to spam sites to rank the same on the first page of same on the first page of GoogleGoogle. Later, during the various updates, mostly . Later, during the various updates, mostly known as known as Panda Panda and and PenguinPenguin, backlinks become the main foundation of every , backlinks become the main foundation of every site. Last year, sites with most backlinks were ranked higher than sites with site. Last year, sites with most backlinks were ranked higher than sites with less. Today, the situation is different. Now, Google ranks sites based on the less. Today, the situation is different. Now, Google ranks sites based on the QUALITY and AUTHORITY of a site that backlinks to your site.QUALITY and AUTHORITY of a site that backlinks to your site.

  

But how Google decides which site is quality and authoritative?But how Google decides which site is quality and authoritative?

Quality depends on the content and information. It is logical that articles with Quality depends on the content and information. It is logical that articles with more words have better position than those with less words. Also, there are more words have better position than those with less words. Also, there are many articles that are created by various “article rewritting” programs such as many articles that are created by various “article rewritting” programs such as SpinbotSpinbot. On the other hand, authority is mostly based on the domain age. Sites . On the other hand, authority is mostly based on the domain age. Sites that are created in 2005-6 are more likely to be on the first page on Google – that are created in 2005-6 are more likely to be on the first page on Google – because Google sees them as valuable resources, due to the fact that they are because Google sees them as valuable resources, due to the fact that they are still active. However this is not always the case.still active. However this is not always the case.

We, as marketers, need to search for quality websites and we need to contact We, as marketers, need to search for quality websites and we need to contact the webmasters of those sites for a link exchange or guest posting. I already the webmasters of those sites for a link exchange or guest posting. I already wrote on how to optimize site by wrote on how to optimize site by WordPressWordPress SEO SEO, and on how to do the proper , and on how to do the proper on-page optimization. This article will be leaned more towards building on-page optimization. This article will be leaned more towards building backlinks for your site, so that your site can backlinks for your site, so that your site can become authoritativebecome authoritative..

2. Where to Start?2. Where to Start?1. Guest Posting still Works?1. Guest Posting still Works?Guest posting is currently the best way to get a backlink. Check Guest posting is currently the best way to get a backlink. Check popular blogspopular blogs in your in your

network and see if they offer an option of guest posting. Of course, always search blogs or network and see if they offer an option of guest posting. Of course, always search blogs or sites that are in relation with your niche. You won’t get a credible backlink if your site is sites that are in relation with your niche. You won’t get a credible backlink if your site is about marketing, and you write an article on a lifestyle blog. Many blogs offer the option about marketing, and you write an article on a lifestyle blog. Many blogs offer the option of writing a guest post – one of the most popular is of writing a guest post – one of the most popular is lifehackerlifehacker. You can easily search for . You can easily search for sites that have this option by just googling “write guest posts” or “guest post sites”.sites that have this option by just googling “write guest posts” or “guest post sites”.

   2. On-site Optimization – Write for People not Robots2. On-site Optimization – Write for People not Robots One of the mistakes that bloggers do is surely the fact that they write for search engines. One of the mistakes that bloggers do is surely the fact that they write for search engines.

Writing for search engines consists of repeating the same keyword in hope that it will be Writing for search engines consists of repeating the same keyword in hope that it will be picked by Google and thus rank the page. When you do this, you will sacrifice the “people picked by Google and thus rank the page. When you do this, you will sacrifice the “people element“, your blogs most be helpfull and they need to refer to people like “they’re in element“, your blogs most be helpfull and they need to refer to people like “they’re in front of you, and you’re talking to them” style. To accomplish this, bloggers must front of you, and you’re talking to them” style. To accomplish this, bloggers must concentrate on explaining complicated stuff in a simple way – understanable ny wider concentrate on explaining complicated stuff in a simple way – understanable ny wider audience.audience.

3. Do You Comment?3. Do You Comment? Commenting is also an important SEO factor. Together with social media, it’s crucial Commenting is also an important SEO factor. Together with social media, it’s crucial

element that tells Google that your site is readable and upvoted by users. When element that tells Google that your site is readable and upvoted by users. When commenting, you can always mention your article as a trackback to your blog. Also, commenting, you can always mention your article as a trackback to your blog. Also, comments must be informative and useful, because many blogers check comments before comments must be informative and useful, because many blogers check comments before they approve them. It is beneficial to comment on sites that end with .edu extension, they approve them. It is beneficial to comment on sites that end with .edu extension, because they offer a higher authority than those with .org,.net etc.because they offer a higher authority than those with .org,.net etc.

   Finding Golden NuggetFinding Golden Nugget If you want to find backlinks, check sites that sell other sites for higher prices. Flippa is If you want to find backlinks, check sites that sell other sites for higher prices. Flippa is

one of the sites that offers people platform to buy or sell sites that are profitable. What I one of the sites that offers people platform to buy or sell sites that are profitable. What I do is, I check sites that have higher price ( which are hot-sellers ), and I check the do is, I check sites that have higher price ( which are hot-sellers ), and I check the backlinks that they have. It’s fairly easy to check the backlinks of competitors. This site backlinks that they have. It’s fairly easy to check the backlinks of competitors. This site offers it for free, and for this one you have to pay – but it has more options. If you have offers it for free, and for this one you have to pay – but it has more options. If you have money, you can even buy an authoritative site – and put backlink there to connect that site money, you can even buy an authoritative site – and put backlink there to connect that site with your main site.with your main site.

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