how to build and market to your email list
DESCRIPTION
Corey Taratuta of www.Irishfireside.com and Kerwin McKenzie of www.TravelBlogger101.com shares their email marketing experiences with Travel Bloggers and Tourism professionals at TBEX 2013 in Dublin in October 2013. The presentation covers: What is Email Marketing Terminology Advantages Over Other Media Why You Should Have A List Determining Why You Are Building A List Set Expectations of Your Readers What Service To Use and much, much more...TRANSCRIPT
How to Build and Market to Your Email List
Kerwin McKenzieCorey Taratuta
Corey Taratuta
www.IrishFireside.com
www.IrelandTravelKit.com
@coreytaratuta @irishfireside
Kerwin McKenzie
www.KerwinMcKenzie.com
www.TravelBlogger101.com
@mskonfa1990
EMAILMARKETING SPAM
VS
What is email marketing?Electronic mail users give you permission
to send them your content on a regular basis or as you see fit.
You can track and analyze users behaviors.
Words you need to know.
campaigns/broadcasts
opens clicks unsubscribes opt-in spam andabuse reports
Advantages over other media
Advantages over other media
BLOGcould be missed
Advantages over other media
BLOGcould be missed
TWITTERlost in the feed
Advantages over other media
BLOGcould be missed
TWITTERlost in the feed
FACEBOOKplacement & pay to play
Advantages over other media
BLOGcould be missed
TWITTERlost in the feed
FACEBOOKplacement & pay to play
YOUTUBEads, accessibility
& competition
Your list supports all your online endeavors
Build Community
Build Community
Reinforce Brand
Build Community
Reinforce Brand
Deliver Value
Build Community
Reinforce Brand
Deliver Value
Communicate with Audience
Build Community
Reinforce Brand
Deliver Value
Communicate with Audience
Survey Readers
Build Community
Reinforce Brand
Deliver Value
Communicate with Audience
Survey Readers
Market Products
Build Community
Reinforce Brand
Deliver Value
Communicate with Audience
Survey Readers
Market Products
Share Ideas
If your email marketing efforts achieve one thing,
what would you want it be??
Before you begin... Determine your mission
Content Delivery Brand Awareness
Monetization Product/Project Launch
Set expectations
FREQUENCY VALUE RESOURCES
Getting started
STOP You can’t just use the blind carbon copy (bcc) field in your regular email.
What service will you use?
free options affordable options pro services
Anatomy of opt-in emails
Sign upform
Timelyemail
messages
Anatomy of opt-in emails
Welcomeemail
Confirmationemail
Sign upform
Sign upform
Anatomy of opt-in emails
Dedicated sign up page
www.Ireland.comSign up
form
Anatomy of opt-in emails
Dedicated sign up page
www.Ireland.com
Sidebar Widget
Sign upform
Anatomy of opt-in emails
Dedicated sign up page
www.Ireland.com
Sidebar Widget
Sign upform
Anatomy of opt-in emails
Facebook Plugin
Dedicated sign up page
www.Ireland.com
Sidebar Widget
Sign upform
Anatomy of opt-in emails
Facebook Plugin
Website Popup
Anatomy of opt-in emails
Confirmationemail
Anatomy of opt-in emails
Confirmationemail
To: Kerwin <[email protected]>From: Derek Halpern <[email protected]>
Before I begin sending you the valuable updates I promised, you must first confirm your email by clicking the link below.-----------------------------------------CONFIRM BY VISITING THE LINK BLEOWhttp://www.aweber.com/z/c/?jxlinkylinky-----------------------------------------If you do not want to confirm, simply ignore this message.
Talk soon,Derek Halpern
Anatomy of opt-in emails
Confirmationemail
To: Kerwin <[email protected]>From: Derek Halpern <[email protected]>
Before I begin sending you the valuable updates I promised, you must first confirm your email by clicking the link below.-----------------------------------------CONFIRM BY VISITING THE LINK BLEOWhttp://www.aweber.com/z/c/?jxlinkylinky-----------------------------------------If you do not want to confirm, simply ignore this message.
Talk soon,Derek Halpern
Anatomy of opt-in emails
Confirmationemail
To: Kerwin <[email protected]>From: Derek Halpern <[email protected]>
Before I begin sending you the valuable updates I promised, you must first confirm your email by clicking the link below.-----------------------------------------CONFIRM BY VISITING THE LINK BLEOWhttp://www.aweber.com/z/c/?jxlinkylinky-----------------------------------------If you do not want to confirm, simply ignore this message.
Talk soon,Derek Halpern
To: Kerwin <[email protected]>From: Pat Flynn <[email protected]>
Hi Kerwin!I’m so thankful that you want to become one of my special ambassadors!
Before we can send you anything, we need to make sure we have your permission. So please click the link below to confirm that you want to become one of my ambassadors. Thanks!
Anatomy of opt-in emails
Welcomeemail
Anatomy of opt-in emails
Welcomeemail
From: Derek Halpern Subject: Jeff, you ready? Here’s the deal with Social Triggers
What’s up Jeff?
Thank you for signing up. Every week, you’ll receive valuable advice that shows you how to turn web traffic into leads and sales.
Right now, I want you to do do two things.
Thing #1: Reply to this email and tell me what you’re struggling with right now. Even if it’s something really small don’t hesitate.
Anatomy of opt-in emails
Welcomeemail
From: Derek Halpern Subject: Jeff, you ready? Here’s the deal with Social Triggers
What’s up Jeff?
Thank you for signing up. Every week, you’ll receive valuable advice that shows you how to turn web traffic into leads and sales.
Right now, I want you to do do two things.
Thing #1: Reply to this email and tell me what you’re struggling with right now. Even if it’s something really small don’t hesitate.
Anatomy of opt-in emails
Welcomeemail
From: Derek Halpern Subject: Jeff, you ready? Here’s the deal with Social Triggers
What’s up Jeff?
Thank you for signing up. Every week, you’ll receive valuable advice that shows you how to turn web traffic into leads and sales.
Right now, I want you to do do two things.
Thing #1: Reply to this email and tell me what you’re struggling with right now. Even if it’s something really small don’t hesitate.
To: Kerwin <[email protected]>From: Pat Flynn <[email protected]>
Hi Kerwin!Thanks for confirming that last email, and welcome to Niche Site Duel 2.0! I’m totally excited to have you on aboard with me!
If you’d like to participate, you’re going to have to start your research first. Here’s a link to my set of criteria:
http://www.smartpassiveincome.com/criteria
How to sign up, set up, and send out in ten minutes...
CREATELIST
CREATELIST
set up in dashboard
sign up form on your website
enter by hand in dashboard
import database in dashboard
add names & emails
CREATELIST
set up in dashboard
YOUR LIST
sign up form on your website
enter by hand in dashboard
import database in dashboard
add names & emails
CREATELIST
set up in dashboard
CREATELIST
CUSTOMIZE FORMS
CREATELIST
CUSTOMIZE FORMS
only include the fields you need
CREATELIST
CUSTOMIZE FORMS
only include the fields you need
consider an appropriate header or
special layout
CREATELIST
CUSTOMIZE FORMS
only include the fields you need
consider an appropriate header or
special layout
personalize your messages
CREATELIST
CUSTOMIZE FORMS
CRAFTFIRST EMAIL
CREATELIST
CUSTOMIZE FORMS
words
CRAFTFIRST EMAIL
CREATELIST
CUSTOMIZE FORMS
words pictures
CRAFTFIRST EMAIL
CREATELIST
CUSTOMIZE FORMS
words pictures links
CRAFTFIRST EMAIL
CREATELIST
CUSTOMIZE FORMS
words pictures links call to action
CRAFTFIRST EMAIL
Before you hit send
STOP
Before you hit send
STOP Proofread
Open in mobile
Send a test
Think about timing
opens clicks unsubscribes action
Evaluate Your Campaign
Op
en
s
Clic
ks
Un
sub
scrib
es
Ca
ll to
Ac
tion
Help your list grow• Integration
• Incentives
• Exclusive Content
•Non-Internet Resources
•Collaboration
Action Steps
Corey Taratuta
@coreytaratuta @irishfireside
Kerwin McKenzie
@mskonfa1990
www.IrishFireside.com/TBEX