how to build and market to your email list- kerwin mckenzie & corey taratuta
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How to Build and Market to Your Email List- Kerwin McKenzie & Corey TaratutaTRANSCRIPT
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How to Build and Market to Your Email List
Kerwin McKenzieCorey Taratuta
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Corey Taratutawww.IrishFireside.com
www.IrelandTravelKit.com
@coreytaratuta @irishfireside
Kerwin McKenziewww.KerwinMcKenzie.com
www.TravelBlogger101.com
@mskonfa1990
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EMAILMARKETING SPAM
VS
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What is email marketing?
Electronic mail users give you permission to send them your content on a regular basis or as you see fit.
You can track and analyze users behaviors.
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Your list supports all your online endeavors
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Build Community
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Build Community
Reinforce Brand
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Build Community
Reinforce Brand
Deliver Value
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Build Community
Reinforce Brand
Deliver Value
Communicate with
Audience
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Build Community
Reinforce Brand
Deliver Value
Communicate with Audience
Survey Readers
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Build Community
Reinforce Brand
Deliver Value
Communicate with Audience
Survey Readers
Market Products
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Build Community
Reinforce Brand
Deliver Value
Communicate with Audience
Survey Readers
Market Products
Share Ideas
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If your email marketing efforts achieve one thing,
what would you want it be??
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Before you begin... Determine your mission
Content Delivery Brand Awareness
Monetization Product/Project Launch
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Set expectations
FREQUENCY VALUE RESOURCES
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Getting started
STOP You can’t just use the blind carbon copy (bcc) field in your regular email.
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What service will you use?
free options affordable options pro services
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Timelyemail
messages
Anatomy of opt-in emails
Welcomeemail
Confirmationemail
Sign upform
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How to sign up, set up, and send out in ten minutes...
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Before you hit sendSTOP Proofread
Open in mobile
Send a test
Think about timing
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opens clicks unsubscribes action
Evaluate Your Campaign
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Opens
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Clic
ks
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Unsu
bsc
ribes
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Call
to A
ctio
n
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Help your list grow•Integration
•Incentives
•Exclusive Content
•Non-Internet Resources
•Collaboration
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Action Steps
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Corey Taratuta@coreytaratuta @irishfireside
Kerwin McKenzie@mskonfa1990
www.IrishFireside.com/TBEX