how to build an online business that’s cash flow positive
DESCRIPTION
A presentation made by Janette Toral at the Internet Cashflow Mastery workshop of Khoa Bui last March 9, 2013.TRANSCRIPT
How to Build an Online Business that’s Cash Flow Posi5ve
Jane8e Toral h8p://digitalfilipino.com
Twi8er: @digitalfilipino
Twi8er: @digitalfilipino
Wri5ng since 1995: • PC World Philippines • The Web • Link • Philippine Daily Inquirer • Manila Bulle5n • Philippine Star • Philippine IT Update • World Execu5ve Digest • E-‐Business Asia • Internet.com • Manila Times • Sunstar Cebu • Interaksyon
My first ar5cle – September 1995
Earning poten5al?
Twi8er: @digitalfilipino
Ar5cle wri5ng earning poten5al
• More wri5ng gigs • Interna5onal travel – Malaysia, US
• Consul5ng • Speaking engagement
Twi8er: @digitalfilipino
Earning poten,al? Twi8er: @digitalfilipino
Website earning poten5al
• Community building
• Re-‐publishing • Adver5sing
– Google Adwords • Interna5onal travel
– US, Spain
• Ex-‐Deal – Web host – Web development
– Event exposure • Consul5ng
Twi8er: @digitalfilipino
Published 4 (PRINTED Edi5on) books: • DigitalFilipino: An E-‐Commerce Guide for the eFilipino (2000) • DigitalFilipino E-‐Commerce Workshop E-‐Book (2004) • Philippine Internet Review: 10 years of Internet History (2004) • Blogging from Home (2008)
(To be released -‐ 2013): • 2 to 4 books
Earning poten,al?
Twi8er: @digitalfilipino
Book earning poten5al
• Book sales • Speaking engagements
• Consul5ng • Authority asser5on
Twi8er: @digitalfilipino
Earning poten,al?
Twi8er: @digitalfilipino
Research earning poten5al
• Research sales • Research sponsorship • Research projects • Interna5onal travel – APEC, WTO, UNCTAD, UNESCAP – Switzerland, Malaysia, Korea, Taiwan, China, Nepal, Mexico, Thailand, Singapore
• Consul5ng • Speaking engagement
Twi8er: @digitalfilipino
Earning poten,al? Twi8er: @digitalfilipino
Membership earning poten5al
• Club membership fees – One 5me
– Repeat / renewal – Upsell (upgrade to SME / Corporate) – Cross sell (sponsorship, consul5ng)
• Referrals • Friendship • Alliances
Twi8er: @digitalfilipino
Twi8er: @digitalfilipino Earning poten,al?
Blogger earning poten5al
• Paid post • Adver5sing • Event invites • Special freebie deals – Gadgets, venues, accommoda5on, events
Twi8er: @digitalfilipino
Twi8er: @digitalfilipino
Earning poten,al?
Professional blogger, blog marke5ng and adver5sing earning poten5al
• Long tail -‐ paid post • Adver5sing in bulk • Event coordina5on • Manage social media campaigns
• Manage search engine marke5ng campaigns
• Special freebie deals – Gadgets, venues, accommoda5on, events, fitness programs
Transform yourself to become a digital influencer.
The best way to predict the future is to invent it.
-‐ Abraham Lincoln
(New inspira5on found last August to September 2011.)
Keep innova,ng.
Result of IVLP trip.
Join: E-‐Commerce Boot Camp h8p://digitalfilipino.com/ecom/
Join: Digital Influencer Boot Camp h8p://influencerbootcamp.digitalfilipino.com
h8p://slideshare.net/jane8etoral Let’s chat at h8p://twi8er.com/digitalfilipino