how to build an analytics case
TRANSCRIPT
#BuildMeaningfulMetrics
Let’s drill and tell a story
Be specific about the problem
Why is this problem important?
What drives this?
What are the implications?
Data Match The Story Story Match The Data
Inter-relatedMy Model:Hot weather promote more ice-cream sale
New Data
Predictive Result
Data Tells me :Hot weather promote more
ice-cream sale
Old Data
Predictive Result
Data Match The Story Story Match The Data
Inter-related
Structural Form Modelling Reduced Form Modelling
Time
Characteristics
Time
Characteristics
Marketing: Target Audience
Male buys more than Female or Female buys more than Male
Young Male buy more than Older Male
Bank: Cyclical Patterns
This is the Bull Market or Bear Market.
Is there a special event that drives prices up or down?
Profits
RevenuePrice
Finding the Drivers : Zooming in and Zooming out
Tools
“It’s not just about knowing that you know the tools but MORE about how you use the tools to tell a story and predict the outcome with actionable insights”
Andrew Liew
Andrew Liew Weida
Andrew has cofounded 6 different startups in USA, Singapore, Australia. He also used to work for Hay Group as an information consultant. In his spare time, he loves to meet people and share insights.
@activesun1982
