How to build a sustainable online store in nigeria

Download How to build a sustainable online store in nigeria

Post on 05-Dec-2014

663 views

Category:

Internet

2 download

DESCRIPTION

E-commerce business in Nigeria. Build your online storefront and start selling online in Nigeria.

TRANSCRIPT

  • 1. @PatrickAkinwale HOW TO BUILD A SUSTAINABLE ONLINE STORE IN NIGERIA
  • 2. @PatrickAkinwale IF YOU WANT, PLEASE TAKE A MOMENT AND SHARE THIS WITH A FRIEND. It only takes 2 seconds to share with a friend. CLICK ANY BUTTON BELOW TO SHARE WITH FRIENDS
  • 3. @PatrickAkinwale Think Big - Before We Start LETS TALK ABOUT NIGERIA 125,173,17702 177,155,75401 64, 229, 097 03 Sources: Population CIA World Fact Book (Jan. 2014) Mobile NCC (Dec. 2013) Internet User NCC (Jan. 2014)
  • 4. @PatrickAkinwale NIGERIA @PatrickAkinwale
  • 5. @PatrickAkinwale CURRENT POPULATION OF NIGERIA 177,155,754 - CIA FactBook Jan. 2014 @PatrickAkinwale
  • 6. @PatrickAkinwale It will take you more than 6 years to shake hands continuously with every Nigerian for One Second. @PatrickAkinwale
  • 7. @PatrickAkinwale NUMBER OF INTERNET USERS IN NIGERIA 55,930,391 Source: World Bank 2012 @PatrickAkinwale
  • 8. @PatrickAkinwale THE POPULATION OF INTERNET USERS IN NIGERIA ARE MORE THAN PEOPLE LIVING IN TANZANIA @PatrickAkinwale
  • 9. @PatrickAkinwale NIGERIA AVERAGE INTERNET USER SPEND 3 HOURS DAILY ON THE INTERNET. 80% OF NIGERIAS INTERNET USERS ARE BETWEEN THE AGES 19 & 35 & @PatrickAkinwale
  • 10. @PatrickAkinwale CONNECTED GSM LINES 162,719,517 Source: NCC Jan. 2014@PatrickAkinwale
  • 11. @PatrickAkinwale 125,173,177 Source: NCC Jan. 2014 @PatrickAkinwale
  • 12. @PatrickAkinwale MOBILE INTERNET SUBSCRIBERS 64,229,097 Source: NCC Jan. 2014@PatrickAkinwale
  • 13. @PatrickAkinwale Market Share MTN 32,704,697 GLO 15,109,791 AIRTEL 10,359,362 ETISALAT 6,055,247 Source: NCC (Dec. 2013) @PatrickAkinwale
  • 14. @PatrickAkinwale AMOUNT SPEND MONTHLY ON RECHARGE CARDS IN NIGERIA 447.8 BILLION Source: NCC March 2014 (Vanguard)@PatrickAkinwale
  • 15. @PatrickAkinwale ACTIVE USERS IN NIGERIA 12,000,000 @PatrickAkinwale
  • 16. @PatrickAkinwale Act Now Before You Start
  • 17. @PatrickAkinwaleIt is the buying and selling of products and services online.
  • 18. @PatrickAkinwale WHY DO NIGERIANS LOVE SHOPPING ONLINE? Online stores are considered safe and easy by millions of Nigerians. The initial fears about security have largely vanished, with growing number of savvy shoppers buying goods over the internet without worry. @PatrickAkinwale
  • 19. @PatrickAkinwale WHY ONLINE STORES ARE POPULAR IN NIGERIA Free Delivery Pay On Delivery Increased Financial Inclusion Low & Discounted Price Increased access to internet Easy-to-find products Convenience Save shoppers stress Reduction in Debit Card related fraud Education Promos and Deals mCommerce (Mobile Commerce) & sCommerce (Social Commerce) @PatrickAkinwale
  • 20. @PatrickAkinwale WHY ARE RETAILERS GOING ONLINE? Increase sales Increase exposure Free from geographic restrictions Reduce customer queries Cheap & Affordable Affluent consumers shop online Operate 24/7 Niche products thrive online Reduce cost of doing business. @PatrickAkinwale
  • 21. @PatrickAkinwale Start Selling Are You Ready? LETS US TALK ABOUT HOW E-COMMERCE WORK?
  • 22. @PatrickAkinwale How It Works: rowse and buy products Make payment with their card
  • 23. @PatrickAkinwale BASIC THINGS YOU WILL NEED FOR E-COMMERCE UNIQUE DOMAIN NAME (WWW.YOURSTORENAME.COM) WEB HOSTING (WHERE YOUR STORE WILL BE LOCATED AND HOUSED) A USER & MOBILE-FRIENDLY WEBSITE (YOUR ONLINE STOREFRONT) SHOPPING CART (THE BASKET CUSTOMER USE FOR PRODUCTS) A SEARCH ENGINE FRIENDLY WEBSITE (WHERE THEY HEAR ABOUT YOU) PRODUCT PAGES (WHERE YOU DISPLAY YOUR GOODS) SECURITY: SSL CERTIFICATES (TRUST MARKS USED TO ESTABLISH CREDIBILITY) PAYMENT GATEWAY (THE MORE PAYMENT OPTIONS, THE MORE SALES YOULL GENERATE) DELIVERY & ORDER FULFILMENT (DON'T KEEP CUSTOMERS WAITING TOO LONG FOR THEIR GOODS) AFTER SALE CUSTOMER SERVICE (CUSTOMER EXPERIENCE IS EVERYTHING) WEB ANALYTICS (IDENTIFY WHICH AREAS OF THE SITE PERFORMING)
  • 24. @PatrickAkinwale WHAT INFLUENCE NIGERIANS BUYING DECISION ONLINE PAYMENT METHOD AVAILABLE UNIQUE NATURE OF PRODUCT EASE OF FINDING THE PRODUCT THE CONVENIENCE OF SHOPPING ONLINE PRODUCT PICTURES MOBILE FRIENDLY DESIGN THE PRICE OF PRODUCTS FREE & FAST DELIVERY PRODUCT DESCRIPTION
  • 25. @PatrickAkinwale Attention: Action Required. If you're serious about building your online store, then I suggest you start now. Don't think it can work? Still want more information? Worried that you aren't "ready"? Stop making excuses. You're assuming that things won't work out when you have never actually tested to see if that is true. Abandon your assumptions and act now. You dont need more experience otherwise no one would ever start. You dont need to learn more. You dont need luck. You just need to start.
  • 26. @PatrickAkinwale RealMoneyNG.com Like Us: RealMoneyNG Follow Us: @RealMoneyNG Thanks for reading! I really hope you enjoyed reading it. Though we are at the end of the guide, I hope this isn't the end of our relationship. There are (if you're interested) a few more ways to connect with us: LET'S CONNECT
  • 27. @PatrickAkinwale THANK YOU