YOUR GUIDE TO BUILDING A STRONG ONLINE REPUTATION

STARTED AT THE BOTTOM

Whether you like it or not if you’ve got a LinkedIn, Facebook or Twitter account – you’ve got a platform. The trick is to use them to build your

credibility, to share your story, to learn and to impress would-be customers.

Here is a brief guide to help you build a strong reputation

SHOW THE WORLD WHO YOU ARE AND WHAT YOU OFFER

The first element of building a solid reputation is simply showing people who you are and what you can share.

Design your social profiles to let people into your world and your culture.

All the major ones such as Facebook Pages and LinkedIn allow you to include pictures and display an array of background information, audios, videos and presentations.

BE CONSISTENT IN YOUR BRANDING AND IMAGING

Not every business needs to have a profile established on every major social media platform. If you do, however, it’s best to maintain a consistent brand across them.

Use the same name format, picture and background design. You want viewers to continually see the same brand so that they become more

comfortable and so your brand becomes more recognisable.

SHARE CONSISTENTLY TOO

Sharing on a consistent basis is extremely critical. If you share one message every other day among your platforms, that will have the impact of one raindrop hitting a lake.

You need to develop a consistent frequency in which you share your material and you can then define what consistent means.

It ought to be dependent on the amount of information you can circulate.

IT’S A DIALOGUE NOT A MONOLOGUE – ENGAGE IN DISCUSSION

If you put it out there you shouldn’t disappear. If someone is engaged with you and your posts, comment as frequently as you can. You

don’t need to respond to every single comment, but keep in mind you are building a relationship with others on these platforms.

What kind of relationship will you have if there’s only one-way communication? Whatever you do, don’t become defensive if

someone doesn’t agree with your viewpoint.

If everyone agrees with you, you’re doing it wrong.

IF YOU GOT IT, GIVE IT AWAY

As an extension of sharing your content, this is an enormous opportunity to practice digital generosity. Seek opportunities to give away (that

means free by the way) anything you think will help the world.

Just as Iconic Media is a digital marketing agency and you find yourself reading this resource from us for free; so should you also

share any resources you can.

It’s a great way to share helpful material with the world. Trust me, you get back what you give away.

GOOD LUCK!