how to build a social business
DESCRIPTION
This slide prestatiion is about an interview which takes place between Dan Schawbel, who is recognized as a "personal branding guru" by The New York Times, and IBM’s Vice President of Social Business Evangelism, Sandy Carter. Her latest book is called Get Bold: Using Social Media to Create a New Type of Social Business. In her role, as IBM’s Vice President of Social Business Evangelism, she is responsible for helping to set the direction for IBM’s Social Business initiative. In 2011, Women in Technology inducted Ms. Carter into their Hall of Fame for the impact she had on the social media and Social Business marketplace. In this interview, Sandy talks about what social business is, how to build a social strategy, measuring a successful campaign, and more.TRANSCRIPT
Business Development Training
www.FashionMentorOnline.com
Interviewer - Dan Schawbel - PERSONAL BRANDING
www.FashionMentorOnline.com
How to Build a Social Business
Sandy Carter
www.FashionMentorOnline.com
How to Build a Social Businessblog
twitter @sandy_carter
social business
social strategy
successful campaignwww.FashionMentorOnline.com
How to define “social business”significant shift
web came to the workplace
social computing
socially-enabling processes
www.FashionMentorOnline.com
How do you define “social business”
not just facebook and twitter
every department uses socialmedia
social networking tools to communicatewww.FashionMentorOnline.com
How do you define “social business”
executive leadership and corporate strategy
deepen customer relationships
new ideas fasteridentify expertisemore effective workforce
www.FashionMentorOnline.com
What does AGENDA stand for?
social businesses
$100B market by 2015
how to start the journey
AGENDA plays a vital role
www.FashionMentorOnline.com
What does AGENDA stand for?
personalized social agenda
company’s: culture and trust
engagementrisk managementmeasurement
www.FashionMentorOnline.com
What does AGENDA stand for?A
aligning goals
more engaging and transparent
IBM’s social computing guideline
www.FashionMentorOnline.com
What does AGENDA stand for?G
social trust
what social trust is
how to instill it
www.FashionMentorOnline.com
What does AGENDA stand for?
E
engage
client and employees
stellar experiences
www.FashionMentorOnline.com
What does AGENDA stand for?
N
network processes
customer services
crowdsourcing & communities
www.FashionMentorOnline.com
What does AGENDA stand for?
D
design for reputation
design for risk management
disaster recovery plan
www.FashionMentorOnline.com
What does AGENDA stand for?
A
social analytics
patterns of sentiment
listen daily
www.FashionMentorOnline.com
How do you measure the social media over time?
other campaigns
business processes
twitter and sales
www.FashionMentorOnline.com
Less convoluted social business measurements
increases productivity
enhance innovation
reduces costs
www.FashionMentorOnline.com
Summary
how to build a social business
how do you define “social business”
how do you measure the social media over time
less convoluted social business impacts
www.FashionMentorOnline.com
Business Development Training
www.FashionMentorOnline.com
You’ve just seen the one of the articles relating to Business Success and Business Development, if you would like more information, just visit me at www.FashionMentorOnline.com or just email me at [email protected]
And if you have any questions, just email me at [email protected] and I'll be happy to answer them for you.
Warmly
Cheryl