How to Build a Restaurant Community from Scratch

Allie Tetreault @aktetreault

•  Growth marketer at Toast

•  In love with restaurants and marketing

•  Grew the Toast blog subscriber base 4500% since last June

@ToastTab Download the slides here: http://bit.ly/restaurant-community-slides

Community (n) – a feeling of fellowship with others as a result of sharing

common attitudes, interests, and goals

Turnover rate in the restaurant industry is 110%. The replacement cost of one

hourly employee is $5,000.

Source: @Compeat

50 Great Restaurant Websites bit.ly/restaurant-websites

8 Examples of Awesome Restaurant

Social Media Marketing bit.ly/restaurant-social-media

Restaurant Without “Google My Business”

Restaurant With “Google My Business”

The Restaurant Guide to Google My Business & Local Search

bit.ly/restaurant-google-my-business

Other Ways to Go Local

35% of consumers have placed food orders via a smartphone or tablet

Source: MobilePaymentsToday, Quartz

What Your Restaurant Online Ordering Tool Really Costs You bit.ly/restaurant-online-ordering

How to Make Your Loyalty Program Pop

Source: LevelUp – Full Infographic: http://bit.ly/restaurant-loyalty

1.  Focus on your employees first

2.  Tell your story online

3.  Think local

4.  Make online ordering fast and easy

5.  Reward your regulars

@ToastTab Download the slides here: http://bit-ly

Quick Recap

Check Out Toast, A POS System Built for Restaurant Peoplewww.toasttab.com/demo

Thank You! Q&A

Go here for slides + more resources: http://bit.ly/

Subscribe to the Toast Blog: pos.toasttab.com/blog Follow Toast on Twitter: @ToastTab Follow me on Twitter: @aktetreault

Download the slides here: http://bit.ly/restaurant-community-slides