How to Build a Referral Machine in Five Steps

Has Anyone Ever Asked You for a Referral?

And when you were asked, what did you say? If you’re like most people, you thought about the request, and came up with a referral if you could. However, we’re simply not asked very often.

Referrals are valuable for any salesperson, and the more you have, the easier it is to find success. Read on to find out a five-step process to build a referral machine.

1. Set a GoalWrite “ask for 10 referrals this week” on your to-do list.

2. Send emails on Monday

Start your week by asking for five referrals from your customers.

3. Stretch beyond your professional network.

Talk to your neighbors and friends. Can any of them think of someone they might know who you could help?

4. Pay it ForwardDon’t just ask for referrals – give them! If, in the course of your day, you come across two customers who might benefit from knowing each other, make the connection!

5. Don’t fear rejectionKeep pursuing referrals in the face of rejection. Were you the wrong fit for a prospect? Ask if he or she knows someone who might be a better fit for you.

For More Information

Find out more about how to stay strong in sales. Read about how Howie got his dream job by clicking here.