+ Jasmine Sandler Jasmine_Sandler in/onlinebranding Jasmine.Sandler1 agentcy1

HOW TO BUILD A PROFESSIONAL DIGITAL FOOTPRINT

• Internet Marketing Professional since 1999

• Awarded in Top 40 Global Digital Marketing Strategists(OMI)

• Have led 1000’s of web projects

• Social Media Trainer and Author

• Digital Marketing Consultant: www.jasminesandler.com

• Specializations in SEO, B2B Social Media, Online PR, Branding,

Online Reputation Management

• CEO : Agent-cy Online Marketing. : www.agent-cy.com

• Corporate LinkedIn Marketing Trainer, LinkedIn Author: “Branding & Sales: The LinkedIn Way” (Amazon)

• Lead Instructor on Social Media & SEO: Online Marketing Institute, Search Engine Strategies, Association of Strategic Marketing, PRNEWS, Lorman Education, Marketing Executive Networking Group, DMA, B2B Social Media Content Writer, Monthly Contributor : ClickZ.com, SearchEngineWatch.com, ASM.org, The New York Enterprise Report, PRNEWS Guidebooks

+ Jasmine Sandler Jasmine_Sandler onlinebranding Jasmine.Sandler1 agentcy1

About Me

Your chance for success in your career today

is 100% a Digital Decision

• Universities are increasingly competitive

• 93% of all Recruiters use LinkedIn to Hire

• Hiring Managers are highly critical

• Consistency of your personal, professional brand is mandatory

• Your timeline and history are always being calculated and followed

• I.T. Jobs , Social Media Jobs are the now and the future

• Computer, Writing and Web Skills in are crucial to your success

• Who you have in your Social Ecosystem will influence hiring decisions

+ Jasmine Sandler Jasmine_Sandler onlinebranding Jasmine.Sandler1 agentcy1

Social Brand-Building: Career Requirement

• Assess who are your Facebook friends

• Assess how you are using Social to communicate AND how you are communicating

• Start to consider a LinkedIn Profile

• Assess you who will be in your ecosystem

• Like , Follow, Connect and Engage with Targeted Schools

• Use Social sites like LinkedIn to understand who makes the acceptance decision

• Make categories for professional images | videos on Instagram, YouTube, Pinterest

• Think of Social as a secondary education: Learn and interact

• Illustrate your writing skills via a Blog or by commenting

+ Jasmine Sandler Jasmine_Sandler onlinebranding Jasmine.Sandler1 agentcy1

Act NOW on Social for College

• Google is always tracking conversations, comments and posts

• Start to review what professionals say online and how they say it

• Social etiquette at a professional level is all about supporting your social network

• In Social communication, think in terms of face-to-face

• Keep your personal communication private on Social channels

• Create G+ private family, friends circles

• Maintain privacy settings on Facebook

• Do NOT use LinkedIn for personal conversations

• Have a plan for using Twitter to follow and engage professionally

• Refrain from poor comments or criticisms on images and videos on YouTube , Pinterest, and G+

+ Jasmine Sandler Jasmine_Sandler onlinebranding Jasmine.Sandler1 agentcy1

Proper Social Communication

+ Jasmine Sandler Jasmine_Sandler onlinebranding Jasmine.Sandler1 agentcy1

Make your Social Presence Professional• Replace any personal photos with professional ones

• Consider separate FB profiles – personal and the future professional YOU

• Get rid of any offensive photos on all current Social pages

• Maintain a professional, smiling picture on all Social headers

• Delete or hide any offensive content on all Social pages

• Good Posts on Social:

• Good grades

• Part-time job photos

• Acceptance of job

• School awards

• Volunteerism Photos

• Use rich content to engage prospective schools and employers

• A proper headshot will be useful in the short and near term

• A one minute video of why you are a great candidate is useful

• Start to categorize your Instagram, Flickr, Facebook photos into Profile

Job-related

• Showcase your creative portfolios for future Internet Marketing & I.T. Positions

• Think of all future imagery to support a professional YOU

• Use caution on any images that could be damaging later

+ Jasmine Sandler Jasmine_Sandler onlinebranding Jasmine.Sandler1 agentcy1

Using Images and Video Professionally

+ Jasmine Sandler Jasmine_Sandler onlinebranding Jasmine.Sandler1 agentcy1

Importance of LinkedIn for Your Future

• The LinkedIn Personal Profile completed 100% gives you that step up

• Research over 23,000 universities via the LinkedIn Education section

• Connect directly with current students and recent alumni

• Gain a direct understanding of best career paths by School

• LinkedIn is where decision makers are from school to jobs to careers

• LinkedIn University Groups are where you can find peers who can connect you

• LinkedIn Subscription Model can help you gain visibility to those that matter

• A professional LinkedIn Profile now means a great career later

+ Jasmine Sandler Jasmine_Sandler onlinebranding Jasmine.Sandler1 agentcy1

Twitter as a Positive• Be the opposite of the controversial rap star/athletes on Twitter

• Consider separate accounts

• Follow and engage with your target universities

• Follow and engage with those on your career track

• Consistently spell-check posts and watch for links, even on Mobile

• Seek a solid balance between Following and Followers – avoid over following

• Avoid engaging in any negative remarks, arguments

• Avoid impersonating or following impersonators

• Protect Tweets that you want Private

• Block offensive users that send you bad tweets

• Use as a professional medium

• Google+ posts and community discussions signals results in Search

• G+ integration with YouTube carries video content to Search

• Engaging with professional Hangouts great way to learn

• G+ primarily tech and academia audience – good for connecting with leaders

• G+ excellent for engaging through discussions that lead to email exchange

• Communities in G+ have real activity

+ Jasmine Sandler Jasmine_Sandler onlinebranding Jasmine.Sandler1 agentcy1

Intro to Google+

• Clean up any offensive materials in your current Social Presence

• Arrange and categorize professional photos and videos for Profiles and supportive imagery

• Review your current Facebook and other Social friends, separate friends from professionals

• Begin to follow and engage appropriately with targeted universities

• Learn in online communities from peers and future class mates

• Follow and learn from targeted career path thought-leaders

• Start to draft a LinkedIn profile with a solid summary of why you are qualified

• Start to create an online portfolio – creative imagery, video edits, web site, blog

• Consider separate Twitter Profiles and follow the rules of engagement

+ Jasmine Sandler Jasmine_Sandler onlinebranding Jasmine.Sandler1 agentcy1

Digital Footprint Homework