HOW TO BUILD APOWERFUL WEBSITE

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TODAY’S PRESENTATION

How Does the Web Affect Your Business?

The Best Platform for Your Website

Creating a User-Friendly Website Function and Navigation Look and Feel Creative Content

Making Your Website Mobile Friendly Mobile Websites and Purchasing Decisions

Promoting Your Website

HOW DOES THE WEB AFFECT YOUR BUSINESS?

Consumers are searching for local business like yours online. However, without a web presence, you will miss the opportunity

to attract them.

THE BEST PLATFORM FOR YOUR WEBSITE

WordPress currently runs more than 66 million websites. Some of those sites include CNN, TechCrunch and Forbes.

Find more information at WordPress.org

CREATING A USER-FRIENDLY WEBSITE

Navigation labels must be clear and concise Highlight your products and services Link your company logo to the home page Easy call to action

Function and Navigation

Identify your target audience Make sure the style of the website is consistent

CREATING A USER-FRIENDLY WEBSITELook and Feel

Understand the power of colors

CREATING A USER-FRIENDLY WEBSITELook and Feel Continued

Show the audience who you are Keep it simple and to the point Put the most important information at the top

CREATING A USER-FRIENDLY WEBSITECreative Content

MAKING YOUR WEBSITE MOBILE FRIENDLY

Responsive websites Various screen sizes for technology

(desktops, tablets, smartphones, etc.)

MOBILE WEBSITES &PURCHASING DECISIONS

PROMOTING YOUR WEBSITE

Pay Per Click (PPC)Search Engine Optimization (SEO)

Social Media Advertising

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