how to build a photography website

Hello Photographer!

Welcome to Video Mozek

In this presentation, I will show you step-by-step what

you need to do to build a photography website from

scratch.

http://www.videomozek.com/

1.INTRODUCTION

Why Do You

Need a

Photography

Website?

WHY YOU NEED A PHOTOGRAPHY WEBSITE?

We are experiencing an incredible shift in human and

media relations. The internet is the perfect place for

starters, medium sized and professional showcase their

work and live in constant balance.

A website it’s a must for every business nowadays. And

you, as a photographer, should really see yourself as a

business.

Nowadays, the costs of creating a website are extremely

low, and you should start creating one by spending less

than 5 dollars per month!


Famous photographers already have their own website

and it is the best way to showcase your work.

Having your own photographer website makes it easy for

you to build your own brand, work as you want, connect

to clients and be found more easily around the web.

Also, new and rising photographers are discovering the

power of internet and are working their way up to the top!

Don’t be left behind and let me show you how to create a

photography website


You can build a website for:

▸ Market your personal brand as a photographer

▸ Market your photography studio brand

▸ For your personal portfolio

▸ For you studio portfolio

▸ Sell your work directly to interested clients

▸ Etc.

2.SETTING UP

YOUR WEB

HOSTING

ACCOUNT

The first step

into building a

photography

website

SETTING UP YOUR WEB HOSTING ACCOUNT

1) Your first step is creating and setting up your

web hosting account. Go to Bluehost.com and

choose “Get Started Now”

Bluehost offers great quality service such as high-speed page loading, amazing

customer support and it is a brand already known and trusted in the market.

http://www.bluehost.com/track/videomozek/





2) Done that, it is time

to pick the plan that

best suits your needs.

Choose the starter plan

if you’re just starting out

or the plus plan if you

want a more robust

foundation for your

website.


3) Now it’s time to give name to your newborn photography website! Choose a

domain name that best suits your needs, brand and aspirations. Bluehost.com

plan offers a single free domain, so you don’t have to worry about having

to buy one. It’s yours! :)

(If your domain is already registered, Bluehost will suggest you other domain

names.)



Tips for crafting a good website domain name:

▸Prefer shorter domain names. Names between 7-13

letters perform better. But there is no right or wrong here

▸They need to make sense and be easy to remember

▸They must contain a strong brand name

▸Avoid symbols such as *, /, #, etc. on your domain names


4) Fill up your information, choose additional services you

may like, put your payment information and choose

submit!

Create a password you’re sure you won’t forget and we’re

done here.

5) After completing the web hosting set up, you’ll be emailed

with your credentials and you’ll be ready for the next step:

Installing WordPress!

3.INSTALLING

WORDPRESS

Giving your

photography

website the

platform it needs

INSTALLING WORDPRESS

1) Go to Bluehost.com and click on the tab “Login”. Done

that, enter your login credentials that were sent to your

email and log into your Bluehost account.



1) Go to Bluehost.com and click on the tab “Login”. Done

that, enter your login credentials that were sent to your

email and log into your Bluehost account.




2) Click on the website tab, inside your CPannel.


3) Click on the “Install Now” button and go to the next step.

When the next screen appear, click on the “Install” green button

again.



4) Choose the domain you’ve just registered and click on

“Check Domain”


5) Mark both

checkboxes “Show

Advanced

Options” and “I

Agree to…”. Now,

Give Your Website

a name, your email

and choose a

password.

These will be your

WordPress website

login credentials.

Done that, click on

“Install Now”.


6) Your download is almost ready! Go to the next step.


7) Once your installation is completed, you must see this orange bar.

Click on the “view credentials” button.


8) You will be redirected to your installations screen. Click on the View button.

Then, you will have all the information you need to access your

WordPress dashboard. Go to the next step.


9) Click on your login link and type your credentials to access your account.


10) We are done installing WordPress!

Now you’ll need to login into your WordPress Dashboard, but wait! We’ll cover it

in the next section. Now, time for the next step: Installing a theme.

4.INSTALLING A

THEME

Giving your

photography website

the look your brand

needs

INSTALLING A THEME

After installing WordPress, it is time to give your photography website the look

you want. Before we continue, you should know a few things.

Just like anything in the world, there are free and premium themes available for

WordPress. Premium themes are far much better than the free ones, of course.

My personal opinion: you should really invest your money and buy

yourself a premium theme.

Premium themes are a must when it comes to a photography website, so you

really should buy one, especially when it’s so cheap (most themes cost less

than $60)

(I’ve included a bonus at the end of this content with my favorite places to find premium

WordPress themes)

INSTALLING A THEME

1) Login in your WordPress dashboard using your credentials from

the previous step.

INSTALLING A THEME

2) This is your WordPress Dashboard. This is the place where you

will control everything about your website: create pages, create blog

posts, upload videos & images… Everything will be done here.

INSTALLING A THEME

If this is your first time, you might get a little intimidated by the

dashboard. However, there is no need to panic: the dashboard is

pretty intuitive and you must be able to learn it in less than a day.

INSTALLING A THEME

3) To change the

actual theme

(which is a mess)

and install the

theme you’ve just

bought, you should

go to

“Appearance >

Themes”.

INSTALLING A THEME

4) Now you can change to other WordPress default themes, browse

through free themes or install your premium WordPress theme. Click

on “Add New” to add a new theme.

INSTALLING A THEME

5) Upload the .zip file from the theme you’ve just bought and click

on “Install Now”. After that, just wait and after the installation is

done, activate your theme!

6) Your WordPress site is now set up and and ready to rock! Be

proud because you now have your own photography website and

the possibilities are endless.

5.WHAT TO DO

NEXT?How to manage your

photography website

UPDATE ALL OF YOUR PLUGINS

WordPress is one of the most customizable CMS on the market right

now and most of its functionality comes from the 39,000+ plugins

available for it.

On the other hand, installing a lot of plugins can reduce your

page load speed time, crash your website and even be a door for

hackers.

That’s why it’s very important to update all of your plugins.

Whenever a plugin has an update available, you should see a

message from WordPress notifying you that updates are available.

Just click on the notification and choose the update option.

UPDATE ALL OF YOUR PLUGINS

SETTING UP YOUR HOMEPAGE

Whenever you build a new WordPress website, the default homepage

of your site is set to be your latest blog posts (if you have a blog) and

it can be messy.

You need to change manually to what we call a “static homepage”.

Your homepage will vary depending on the theme you’ve chosen for

your website. In most cases, there is a readme.htm file that will

guide you through the process step by step.

If you’re using a free theme that does not teach you how to do it, go

to “Settings > Reading” and change to your desired page by

selecting “a static page” and by choosing your desired page.

SETTING UP YOUR HOMEPAGE

CHANGE YOUR GENERAL SETTINGS

WordPress comes with some messy default general settings. In order

to change that, just go to “Settings > General” and change

everything you want. Custom it your way!

Give your photography website a name, choose a sublogo, try to put

keywords that identify your work as a photographer. Use your

creativity and do your stuff!

CHANGE YOUR GENERAL SETTINGS

CHANGE HOW YOUR PERMALINK LOOKS

WordPress default permalinks are 100% mess. I bet you don’t want

your links to look like

www.yourphotographywebsite.com/99s88523nd88.

In order to change that, you must go to “Settings > Permalinks” and

change the option to “Post Name” or “Custom” if you want a

certain customized permalink.

CHANGE HOW YOUR PERMALINK LOOKS

DOWNLOAD IMPORTANT PLUGINS

There are certain plugins you should download that are “a must” to

every WordPress website. I’ve listed here all the plugins that I

personally consider almost vital for every website to succeed.

DOWNLOAD IMPORTANT PLUGINS

▸ Yoast SEO: Higher the chances of getting your movie or service

found on the web. SEO is what we call Search Engine

Optimization and should be a must for every filmmaker

▸ Google Analytics by Yoast: Connect with your Google Analytics

property and get the stats of who is visiting your site

▸ Akismet: Protect your website from spammers and others threats

▸ Post Tags and Categories for Pages: Adds the tags and

categories functionality for your blog. Makes it easy for you to

organize your content.

▸ TinyMCE Advanced: Powerful text editor.

▸ Wordfence Security: Protect your site from threats and hackers

6.WHERE TO FIND

PREMIUM

THEMES

The best places

to buy your

photography

website themes

ENVATO MARKETPLACE (THEME FOREST)

If you’re a photographer, chances are you’ve already heard of Envato & Theme Forest. There

are a lot of amazing themes for photography website, especially under the Photography and

Photographer categories.

http://themeforest.net/?ref=videomozek

http://themeforest.net/search?utf8=%E2%9C%93&term=photography&ref=videomozek

http://themeforest.net/search?utf8=%E2%9C%93&term=photographer&view=list&sort=&date=&price_min=&price_max=&sales=&rating_min=&ref=videomozek

MOJO MARKETPLACE

MOJO Marketplace is the partner of Bluehost.com. It offers some pretty impressive WordPress

and has some good tech templates. You should look for photography and photographer website

templates and find some good stuff too!

https://www.mojomarketplace.com/?r=videomozek

https://www.mojomarketplace.com/search/themes/score/0/20/desc/all?q=photography/?r=videomozek

https://www.mojomarketplace.com/search/themes/score/0/20/desc/all?q=photography?r=videomozek

ELEGANT THEMES

Elegant Themes is a WordPress Theme Marketplace recently new that is already

shaking the market. Some experienced users claim that it offers the best cost-benefit

relation. Elegant Themes offers a more classic and clean templates. If you like a more

clean and elegant approach, this could be a great site for you.

http://www.elegantthemes.com/

BONUS.HOW TO UPLOAD YOUR

PHOTOS TO YOUR

WEBSITE

How to upload your

amazing photos to your

website

UPLOADING YOUR PHOTOS TO YOUR WEBSITE

As a bonus content, I’m going to show you how to upload your photos

to your photography website.

Uploading your photos to your website will store than in completely

HQ and full resolution.

1) Login into your WordPress Dashboard with your previous login

information


2) Go to “Media > Add New” on your WordPress sidebar menu.


3) Drop your files or click on the “Select Files” button. You can either

choose to upload a single file or select multiple ones. It’s your choice!


4) Wait your files to upload and you’re done! Now, check your

WordPress website gallery and you should see your files uploaded


5) You can now embed your fotos on your posts, organize them by

galleries, themes, photoshoots, etc.

THANK YOU!I hope you’ve found this presentation helpful. I’ve tried to sum up

the best practices for creating a photography website. Leave a

comment if you’ve found it useful and helpful!

Thanks for your time.

how to build a photography website

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