how to build a mailing list that generates new business

How to Build a Mailing List that Generates New Business

Larry Bodineand John Fisher

March 1, 2016

The Mastermind Experience

Today’s topics•Get started: Secrets of online sign-up forms.•How speeches and conferences are gold

mines.•Capitalizing on your LinkedIn Connections.•Collaborating with a colleague.•Using whitepapers and ebooks to advertise

your email list.•The magic of Mailchimp to grow your list•Awesome law firm email newsletters that

just keep growing.


Email: Most Effective Tactic


Be reluctant to buy lists•Poor quality•Don’t perform as well

as organically grown lists▫Bounces, unsubscribes,

abuse complaints•Comply with Can-Spam

laws - https://goo.gl/qj7y3k

https://goo.gl/qj7y3k


Online Signup Form•Link: http://bit.ly/LBodine

▫Create with online email software

▫Customize at https://bitly.com

•Put on every page of website•Ask everyone in firm to add

to email signature•Add link to invoices•Include in articles•Add to Contact Us form

online

http://bit.ly/LBodine

https://bitly.com/


Methodically request email addresses•Clients – intake form•Referral sources•Bloggers & journalists•Appoint a person in charge

of Mailing list▫Meticulously add new

information▫Online information should be

automatically added


Collecting emails in personSpeaking engagements•Attendee list•Signup clipboard•Raffle a book Conference, trade show, meetup•Attendee list•Collect cardsHost your own client event or open house


Collaborating for contact info

Webinar reports• GoToWebina

r – registration & attendee lists


Create a capture page• Ebook• Checklist• Practical

tips

Use as an offer to obtain contact info


Create a Capture Page•“Advertise”

your signup link•In print

publications, use a QR Code


Promote on Twitter•Tweet signup link•Tweet link to

download•Buy a Promoted

Tweet – business.twitter.com▫Based on budget

& bid


Use Facebook Page to promote


Create a graphic for Pinterest


Export your LinkedIn ContactsTo request a download of your data, you have to follow these steps:• Move your cursor over

your profile photo at the top right of your homepage and select Privacy & Settings. ...

• Click the Account tab near the bottom of the page.

• Click Request an archive of your data under the Helpful Links section.


Export your LinkedIn Contacts

To request a download of your data, you have to follow these steps:• Click the Account tab near the

bottom of the page.• Click Request an archive of your

data under the Helpful Links section.


Export your LinkedIn Contacts


Magic of MailChimp

A/B Testing


A/B Testing

Use *|FNAME|*feature

Which had the best open rate?


Creating List SegmentsAvoid repeat mailings


Creating List Segments


•Thursday, March 31st, 2016 at the Pelican Grand Beach Resort, oceanfront in Fort Lauderdale, FL

•18 Lawyers•Your Biggest Marketing or Management

Obstacle•Constructive advice from Participants•http://MastermindExperience.com