How to use Google+ to Develop a Loyal Community and Master

Search

Martin ShervingtonCommunity Manager,‘Plus Your Life’ and ‘Plus Your Business’

● What is Google+?● How to build trust, reputation and authority in your niche

● How to create awesome posts when distributing content on Google+

● How to increase engagement you receive for your on content, and in turn give HUGE uplifts to your web traffic

● How to find, and build up relationships with key influencers (who will help to distribute your content)

● How to build 'opt in' lists that will help with campaigns for key content

What is Google+?

● A social layer over Google's Products and Services

● A social destination● A place for communities to form and

develop● A place for both people and businesses to

network and reach new audiences● But you may need to experience it to

understand so here is a tour...

Google as the social destination

Google+ Communities

Understanding Google as the social layer

Gmail

The role of the +1 on people’s website

Google Local

Google Pages

Google Adwords

Google+ sharing from YouTube

Google Hangouts

Google Drive

Google Calendar and events

Google Chrome

Google Search and Google Authorship

The main reason to use it:

is

The Google+ community will give you Search Results!

When other people who are an authority on a subject say you are an authority, you become an authority too.

Google+ has changed the way we think about Search Engine Optimization.

Personalized results and authorship

Make sure you have social sharing buttons on your site

This is Social SEO on steroids!

How to increase engagement and get better results.

Firstly, create AMAZING content that deserves to surface in Google Search!Then get ready to distribute...

Build relationships with influencers

Create a notify circle

What are the stages of the campaign:

1. Create interest and build a list (circle)2. Build anticipation3. Create even more anticipation4. Deliver the goods5. Re-deliver the goods in the same package6. Re-deliver the goods with more value

Before the campaign really begins:

1. *Build a circle*You can then notify this list of people when you launch

1st. Build a circle...

Or you can build a circle this way...

2. Build anticipation

You probably don’t need to be told but…BUY IMAGES YOU HAVE THE RIGHT TO USE!

And yes, this is what a legal Yoda looks like.

Exactly.

3. Build even more anticipation!e.g. the morning of the campaign tell people again it is coming...

4. Launch the campaign

Notify your opt in list

13 March 2014 Google enabled embedded links to generate large images in posts - great for engagement!

Embedded links vs. Images

Social SEO and sharing links

Sharing with the embedded link means that:+1s are accumulated on the original blog post for a) the share from the Page, and b) for ALL OTHER public shares of that post.As such, you’ll see the +1 number really rack up.

5. Timezone reshare...

6. Then look to refresh the content/add value, and reshare the blog again - this will often give it a lift in Search.

The traffic...

Thank you!

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