How to Build a Knock Out Recruiting Presence on LinkedIn | Webcast

Download How to Build a Knock Out Recruiting Presence on LinkedIn | Webcast

Post on 20-Aug-2015

9.960 views

Category:

Business

6 download

Embed Size (px)

TRANSCRIPT

  1. 1. ondensed)Would you call yourself back? How to Build a Knock Out Recruiting Presence on LinkedIn Secondary: Reverse Logo on Color Background When a dark background is necessary, use the Ajax logotype in white and grey against a color background from the Ajax palette.
  2. 2. !!Jason SeidenCEO, Ajax linkedin.com/in/seiden
  3. 3. Agenda What makes someone attractive? Why it matters: the future of recruiting 3 steps for owning it Q&A @seiden #hiretowin
  4. 4. #hiretowin @seiden #hiretowin
  5. 5. Lets say @seiden #hiretowin
  6. 6. You are good.@seiden #hiretowin
  7. 7. You are good. You are in demand.@seiden #hiretowin
  8. 8. You are good. You are in demand. Your phone starts ringing.@seiden #hiretowin
  9. 9. You are good. You are in demand. Your phone starts ringing. New job offers! @seiden #hiretowin
  10. 10. Whose call will you return first?@seiden #hiretowin
  11. 11. You: is this a good photo? Them: can I trust my career to this person?@seiden #hiretowin
  12. 12. (These are all real people in HR and recruiting.)@seiden #hiretowin
  13. 13. A bad profile should keep you up at night!@seiden #hiretowin
  14. 14. @seiden #hiretowin
  15. 15. }Is this a good header?}Is this summary too long?}Is this multimedia helpful?@seiden #hiretowin
  16. 16. }Is this a good header?}Is this summary too long?And wheres the company in all this?}Is this multimedia helpful?@seiden #hiretowin
  17. 17. }Is this a good header?}Is this summary too long?}Is this multimedia helpful?How do you build a quality presence?@seiden #hiretowin
  18. 18. }Is this a good header?}Is this summary too long?}Is this multimedia helpful?How do you build a quality presence?You track visitors reactions.@seiden #hiretowin
  19. 19. We look through the window and in the mirror with different eyes.@seiden #hiretowin
  20. 20. How do you make sure your online presence helps you work more effectively?@seiden #hiretowin
  21. 21. #1 Know why @seiden #hiretowin
  22. 22. Message ImpactMaximize your voice!@seiden #hiretowin
  23. 23. Ajaxs Workforce Marketing EquationMessage = Reach x Resonance Impact Cost x Effort@seiden #hiretowin
  24. 24. Ajaxs Workforce Marketing Equation Many recruiters start and end here. But do you need viral reach?Message = Reach x Resonance Impact Cost x Effort@seiden #hiretowin
  25. 25. Ajaxs Workforce Marketing Equation UNDERUTILIZED! Increasing resonance = more effectiveness.Message = Reach x Resonance Impact Cost x Effort@seiden #hiretowin
  26. 26. Ajaxs Workforce Marketing EquationMessage = Reach x Resonance Impact Cost x Effort How can we minimize spend?@seiden #hiretowin
  27. 27. Ajaxs Workforce Marketing EquationMessage = Reach x Resonance Impact Cost x Effort How can you share the load across team members?@seiden #hiretowin
  28. 28. #2 Know how @seiden #hiretowin
  29. 29. 6 steps maximizing the WM equation for@seiden #hiretowin
  30. 30. 123456@seiden #hiretowin
  31. 31. Set goal23456Uplevel or expand the employee base?!If youre growing headcount, be more in your face.!If youre replacing talent, be more subtle.@seiden #hiretowin
  32. 32. Set goal Uplevel or expand the employee base?!If youre growing headcount, be more in your face.!If youre replacing talent, be more subtle.Strategize3456Steal from competitors or bring new people into our market?!If youre going after industry insiders, use jargon.!If youre bringing in fresh talent, talk about transferrable skills.@seiden #hiretowin
  33. 33. Set goal Uplevel or expand the employee base?!If youre growing headcount, be more in your face.!If youre replacing talent, be more subtle.Strategize Steal from competitors or bring new people into our market?!If youre going after industry insiders, use jargon.!If youre bringing in fresh talent, talk about transferrable skills.Target456What networks can we win over?!Can you name the job titles, schools, companies who you want to draw talent from?!@seiden #hiretowin
  34. 34. Set goal Uplevel or expand the employee base?!If youre growing headcount, be more in your face.!If youre replacing talent, be more subtle.Strategize Steal from competitors or bring new people into our market?!If youre going after industry insiders, use jargon.!If youre bringing in fresh talent, talk about transferrable skills.TargetPositionWhat networks can we win over?What is the one benefit we are offering that no one else can touch?!Can you name the job titles, schools, companies who you want to draw talent from?!56!Write your profile so your CONTENT + SUBTEXT both reinforce that benefit.@seiden #hiretowin
  35. 35. Set goal Uplevel or expand the employee base?!If youre growing headcount, be more in your face.!If youre replacing talent, be more subtle.Strategize Steal from competitors or bring new people into our market?!If youre going after industry insiders, use jargon.!If youre bringing in fresh talent, talk about transferrable skills.TargetPositionWhat networks can we win over?What is the one benefit we are offering that no one else can touch?What is the job? Write your profile so your CONTENT + SUBTEXT both reinforce that benefit.What is the package?!Can you name the job titles, schools, companies who you want to draw talent from?!Execute6!Where will we engage with prospects? How will we engage the candidate from 1st touch to offer?@seiden #hiretowin
  36. 36. Set goal Uplevel or expand the employee base?Strategize Steal from competitors or bring new people into our market?TargetPositionWhat networks can we win over?What is the one benefit we are offering that no one else can touch?Execute What is the job? Where will we engage with prospects? What is the package? How will we engage the candidate from 1st touch to offer?Measure Metrics! What activities did we do to bring people in? What were the results?!Use data to make systematic changes to the way you build your profile.@seiden #hiretowin
  37. 37. #3 know what to do @seiden #hiretowin
  38. 38. Networks are profersonal, so leverage the team.inmaps.linkedinlabs.com @seiden #hiretowin
  39. 39. Match your profile to your goals.**All goals, both individual and shared. @seiden #hiretowin
  40. 40. @seiden #hiretowin
  41. 41. }Framing is everything.@seiden #hiretowin
  42. 42. }Framing is everything.}Dont bury your lead.@seiden #hiretowin
  43. 43. }Framing is everything.}Dont bury your lead.}Keep their attention.@seiden #hiretowin
  44. 44. Shared goals let everyone be part of something bigger than themselves.@seiden #hiretowin
  45. 45. and amplify individual efforts.@seiden #hiretowin
  46. 46. Use this page to help recruiters reach more people with consistent, high quality interactions.@seiden #hiretowin
  47. 47. Use this page to explain what your company does simply and efficiently.@seiden #hiretowin
  48. 48. Make it about the people! @seiden #hiretowin
  49. 49. Q&A @seiden #hiretowin
  50. 50. Be yourself. Be your best. Jason Seiden, CEO Ajax Workforce Marketing !jason@ajaxwm.com 888 244-6698 x 700 in/seiden @seiden @seiden #hiretowin
  51. 51. Dont miss the chance to be RELEVANT WARM ENGAGING CONSISTENT HIGHLY VISIBLE with your talent brand For more, go to talent.linkedin.com
  52. 52. !!Save!the!Date!!February 26, 2014 24*hour*virtual*conference* OnDemand*leadership*and*best*prac=ces*available*24/7* Live*chats*with*speakers*and*LinkedIn*product*specialists* Scheduled*webcasts*from* 9:00am**1:00pm*PST|*2:00pm*EST*(North*America)* 9:00am**1:00pm*GMT*|1:00pm**5:00pm*GST*|*2:30pm**6:30pm*IST** 9:00am**1:00pm*AEDT|*10:00am**2:00pm*SGT|HKT|CST**#hiretowin*|**@hireonlinkedin*